Anna Wintour didn't get demoted. That's the story almost every headline got wrong, and it's the story I want to correct, because I went through my own quiet version of the same move this year, and it taught me more about brand authority than any case study I could have picked apart from the outside.

We cover:

• Why Condé Nast eliminating the editor-in-chief title didn't strip Anna Wintour of power, and what actually happened to her authority instead
• The moment a title stops being the source of someone's credibility and becomes a label the world has already learned to read on its own
• Why founders and creatives instinctively add words to their title instead of removing them, and what that accumulation is quietly compensating for
• What happened when I rebranded this year and cut my own title down to something shorter than I'd ever used before
• Why it felt like shrinking for about a week, and what actually came in after
• The real difference between a title that's a launchpad and one that's become a ceiling

The question this episode is really asking:

What are you still naming impressively instead of naming precisely?

New episodes every Monday.

Find Kat at kattorre.com | Instagram: @kattorrexo