In this episode John and Kelly talk about the importance of having perspective in life. John gives the example regarding the evolution over the last three years of think it be it. Initially he and Kelly thought think it be it was for everyone. Everyone wants to be successful – right? Wrong. For most people, more success is merely a preference. John says he and Kelly came to appreciate that think it be it is only for people that are driven. Then they discovered a further refinement. It’s for people that really want to play at their full potential, rather than play the game of life at 10 to 20% of their potential – as most people do. Gaining this perspective had such an effect on John. At first he was frustrated. But over the last year, he’s more enthused than ever with the direction of think it be it. Simply from having perspective regarding who it’s really for. Kelly talks about having perspective in her recruitment business. And the impact that the pandemic had on giving her perspective. At the end of the podcast John talks about how to get perspective. Either through outside input or from using our technique of deep thinking two times a week. And how one can gain perspective by articulating in one’s 12 minute a day technique to do one’s “deep thinking” around gaining perspective.

About the Hosts:

John Mitchell

John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

Reach out to John at john@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

Kelly Hatfield

Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles.

As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect.

Reach out to Kelly at kelly@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/kelly-hatfield-2a2610a/

Learn more about Think It Be It at https://thinkitbeit.com/

LinkedIn: https://www.linkedin.com/company/think-it-be-it-llc

Facebook: https://www.facebook.com/thinkitbeitcompany

Thanks for listening!

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We believe life is precious. This is it. We've

got one shot at this. It's on us to live life to the fullest to

maximize what we've been given and play the game of life at our

full potential.

Are you living up to your potential? Are you

frustrated that despite your best intentions, you just can't

seem to make the changes needed to take things to the next

level. So you can impact your career relationships and health.

If this is hitting home, you're in the

right place. Our mission is to open the door to the exceptional

life by showing you how to play the game of life at a higher

level. So you're playing at your full potential, rather than at a

fraction as most people do. We'll share the one thing that

once we learned it, our lives were transformed. And once you

learn it, watch what happens. Welcome to think it be the

podcast. I'm Kelly Hatfield.

Hey, it I'm John Michell. So the topic today is

perspective, the value of having perspective, and also how to get

it. So what do you think about that? Kelly?

I think it's so important, I think the value of

perspective, you can immediately shift your state, shift your

when you put things into perspective, and most likely,

you're not quite as bad as you think, as they see me as you

think they are when you use perspective as a tool to do

that. So I'm excited to dig in and talk about this today, John,

right. Right. Well, you know, I tell you,

it's, it's interesting. I gave you an example in, in my life,

the power of perspective. And, and of course, you've lived

through this with me, but yeah, you know, what, but three or

four years ago, you and I create our course, and we're like, man,

everybody's gonna want to do this. Everybody wants to be more

successful, we got a 12 minute a day technique, we're gonna crush

it. So if we go, well, we don't crush it. We're like, you know,

why aren't people you know, lining up for this. And, you

know, I think back to you know, I know, I told the story about

meeting Darren Hardy and, and showing him all this in our

template and our told me today technique, and you guys, John,

people are aren't going to do this, they're not gonna spend 12

minutes today on on this. And, and he says, reason is because

for most people more success is merely a preference, merely a

preference. And he says, You got to show this only driven people.

And I remember him telling me that I'm like, Really, I you

know, okay, you know, more than I do about this, but I just find

that hard to believe. Well, he's exactly right. And so yeah, we

come out, we create our course. And, and we sell it, but it's

not near as many as we thought. And then we're like, Hmm, well,

maybe. Maybe we need to really just vet people for being high

achievers. And, and that seemed right. And it evolved to where

we started doing coaching in conjunction with our course. And

so we go to start, not not aggressively marketing it, but

going to EO groups, entrepreneurs, organization,

graves, were to be in the, in the group, they've got to have a

business, that's grossing a million dollars a year. And, but

only 5% of them are netting a million a year. And you and I

both think, wow, you know, this is perfect, because they're just

like you and me, were, you know, a few years ago, and we start

pitching it and, and people are taking us up on it, but but

they're not lining out the door for it. And, you know, I know,

both of us felt, you know, frustration a year or two ago,

like a couple years ago, and then we sort of have a change of

perspective, maybe maybe the change of perspective came from

just dialing in to what is reality, telling us and, you

know, then it it became more obvious. Okay, not only do you

have to only show this to people that are driven, you need to

show this to people that that innately want to play the game

of life at 100% That That alone is the driver and have control

over their life not necessarily A the money. And and you know, I

see today I'm more excited and happy with with think be it than

I've ever been. And it's happened from that change of

perspective that's evolved over the last probably three years?

And it just says that all makes sense.

It does and what was the so for you when you're

talking about perspective, when I think about perspective, I

immediately, you know, when we were talking a little bit about

this before we started recording, you know, I

immediately went to if, you know, like today, we're having a

roof repaired on one of our rentals, you know, and it's

like, you know, that wasn't an expense I was planning on. And

then I watched the news. And you know, in the Midwest, there's

tornadoes ripping through and their roofs ripped off their

homes, and I'm like, Okay, I'm gonna get the roof.

Maybe this isn't the end of the world,

maybe this isn't that big of a deal. You know? So

immediately, when I think of perspective, that's kind of

where my mind goes, is the, it could be worse, kind of, yeah,

you know, so and so when you're talking about perspective,

you're talking about it from a different vantage point than I

think, when we first went into the conversation, then I was

thinking,

well, and you know, think about this, I see

that gaining perspective happens one of two ways, either a comes

from the outside input of somebody else, or it, it comes

from you sitting down and thinking through something like

having lay, if I've got a challenge in my life, say with

the business, me just sitting down and thinking through what

is the challenge? How do I fix the challenge? What do I need

more information, you know, and I see that, that, that, that was

thinking sessions can be how you gain perspective, in fact, you

can almost act as as your own consultant for your business.

And you're sort of the ideal consultant for your business,

because you know, all the nuances that a consultant

doesn't know. And, you know, if you just ask yourself in your

thinking session, to act as your own consultant, and lo and

you're looking at your business from that third party

perspective, oftentimes, just that change your perspective can

cause you to see things that you won't see if you don't take that

outside perspective. And

100%, I asked myself, like, as part of if I'm

having a challenge, working through a challenge, if I'm, if

I have an issue, and I'm having trouble working through it, one

of your superpowers is simplifying what may seem to

others as being complicated. So I will ask myself, What would

John tell me to do? Today, Hey, stupid just.

Now Kelly, I think that's a very dangerous

thing to be asking yourself. So I would really be careful with

that.

To the point where you were just saying it

pulls me out of myself, right? It would I mean, and makes it

external and makes me think about it from a different

perspective or viewpoint because I'm too close to it, or too

emotional about whatever it is. And so when I asked myself that

question, then it's like, Okay, what's a simple way of thinking

about this, you know, is really what I'm asking myself because,

as I mentioned, that is one of your superpowers. So it's like,

Okay, what's, how do I simplify this? You know, I think I've

overcomplicated this or have I overcomplicated this? You know,

so it's, it's that outside perspective? And that's the

question I asked myself is what would How would John think about

this? And that helps me work through it.

Right, that could also get you in prison, but But

you know, it's funny, we've canceled himself Kelly, you're

gonna have to shut down this business. You know, it was a

good run. But you did what John suggested then you're done.

Well, you know, it's funny how that I see that that

subconsciously worse because before we got on the air, just a

little perspective. I'm creating a new course at the University

of Texas that's going to be required of all the the 800

athletes to take and we're gonna teach him think it be it better,

but I'm gonna go deeper on a number of things because I have,

you know, a whole semester to teach him and I I was telling

Kelly, the, the titles of the the course the two titles,

because I'm too close to it to have perspective. And so I'm

blazing really close to what she's telling me and she gives

me her opinion, which, you know, was completely contrary to what

ginger told me is Ginger about it, and she, she didn't like it.

And so but that's the power of getting the wisdom of somebody

on the outside to, to give you their opinion. And, and like I

was telling you. Tomorrow, I'm gonna go see one of the faculty

members in the business school at University of Texas. And and

I've got the syllabus written and he's going to review it. And

you know, the reality is, I could think, all day long on how

to get this thing approved and move it forward. But I don't

have his knowledge. And so sometimes solving a problem

requires defining what knowledge do you not have? And where can I

go to get it? Yep, absolutely. So what's that tell it tell his

story in your business about where perspective changed and

the impact you had? Yeah,

I think the very first thing that comes to mind

is just having gone through the pandemic, you know, so in March

of 2020, we're rockin and rollin, you know, two of my

brands that I have are related to hiring, staffing, recruiting.

Well, of course, you know, what happened when everything shut

down? Jobs stopped, you know, and so, it was overnight, it was

within a week's time of kind of the shutdown, that revenue

stopped, you know, and it was like, you know, you know, so

going into that solution mode, but a couple of things. So the

first thing, as far as perspective was, we had to look

at doing business differently. And so one of those is obviously

our employees working remotely, which is something we talked

about for years, but it was like, Oh, we don't know how

we're gonna, like, I don't know, whether I want to do that I

like, you know, and so we just always back burnered It, well,

we were forced overnight to go remote, you know, and so our

perspective change quickly, around, you know, a meeting to

operate and change how we went about doing business, you know,

and to ask different questions of ourselves, like, okay, so

this is happening. So, you know, what is? Are there other ways

that we, how can we use this time that we have, you know, so

we worked on processes we worked on, you know, of course, we took

advantage of the PPP so that we can keep our employees are most

of them anyway, but, um, you know, but how I use it now. So

this goes back to kind of my example of the roofing issue,

right, is when a challenge comes up now. I'm like, we went

through the pandemic, this is no big deal.

That's a heck of a perspective.

Yeah. So it totally shifts your perspective

on like, if we can, and before that, like, we started the

business 14 years ago, in the depths of a recession. So it was

kind of always, like, we started this business, in a recession.

So um, you know, so that was kind of always our, our

perspective piece when we were going through difficult times.

And now it's like, literally, we went through a worldwide

pandemic, you know, where many of our competitors didn't make

it. And, you know, and so if we did that we couldn't do

anything. So for us, it was a real confidence builder. And

that's how we choose, we've chosen to use that as just fuel

for positivity, like, yeah, these are really lofty goals,

but look at what we've made it through, you know, so anyway,

that's how that perspective comes into play. For me anyway,

that was the first example that jumped out at me,

right? Well, you know, I know in in terms of how

to apply our 12 minute day technique to this. I know in in,

in my visualization, I say something to the effect that all

challenges can be figured out either through outside input or

thinking through them is one of those two things and, and that

has been so incredibly helpful to me just that, that that you

know, synods because now, I look at everything very binary. It's

either I need to think about it, or I need outside input. And,

and, you know, I see every, every problem fits into those,

one of those two things. So,

no, I love that and and you're so specific,

which is so important because this methodology requires that

level of specificity, specificity, right? If If I were

somebody who was just starting, like when I first started to get

into this, so if you were looking for like a light

version, and you didn't have a whole process, a great way like

I, this goes through my head 20 times a day because it's part of

my visualization, which is the quality of the questions you ask

yourself and others determines the quality of your life. So

when I'm going through a challenge, I'm right away going

into how should I be looking at this? How else? What are? What's

another way I could look at this situation? What's up because

your brain will start to go to work on the solutions? Who else

should I ask about this? Right? So like I am, anytime a

challenge comes up or whatever, I'm just asking myself the how,

what I don't ask myself, why a lot, because that kind of takes

you because that can take you into a negative place. So I'm

asking how, what, and when questions of myself when I'm

looking at that. So that's one way so I would put that, like,

it's a mantra that I have the quality of the questions I asked

myself and others determines the quality of my life. And that's

just running through my head on you know, so I've got it up. I

used to I don't anymore up on my mirror in my bathroom. It's up

on my phone. It's a screensaver on a lake. So just as a reminder

to continue to program my subconscious to be asking myself

questions, meaningful questions. And that often gets you to what

we're talking about with perspective, but a simpler way

to go about doing it.

Right. Right. Right. Well, and you know,

again, I, I just, I was just thinking about this the other

day. You know, ginger, and I were having our Sunday night

relationship talk. And I was telling her really two things I

was saying, you know, how I love mentally where where I'm at with

regards to think it be it and, and the evolution of it. Whereas

a couple of years ago, I was frustrated. Well, of course, I

was frustrated because I was pitching it to, to people that

weren't ideal for it. And whatever you whatever your

product is in your business, you got to really be clear about who

is my ideal client, because if you're pitching to people that

are not really your ideal client, you're going to be

frustrated. And and what a difference that perspective has

made. And, and you know, I was telling ginger last night, you

know, she I think I told you she broke her hand.

Yep. Pickleball pickleball. Right.

It was a tragic pickleball Yeah. And so, but she

broke a bone in her hand and so she had to have surgery about

three weeks ago and she just got the cast off a couple of days

ago. And of course, I've lived this with her and it was her

right hand which made all the worse and and I'm like ginge you

know now just just chill because I'm, I'm the big picture guy.

She's the as you know, the, the detail warrior in the group.

Yep. And, and I said now, just let's get back to we're living

the dream. You know, everyday we're living the dream. Let's

save her let's, and she's like, Yes, I needed to hear that. And,

and so again, perspective.

Yep, absolutely. I love that. So,

okay, well, I hope you guys found this

interesting. So until next time, we'll see you.

Thanks for listening today. If you've had

your own aha moment from today's episode, send me or John an

email. We'd love to share your epiphany with our audience. So

email us at Kelly@thinkitbeit.com or

John@thinkitbeit.com. In the meantime, live the exceptional life