What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success.

More About Kevin:

Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs. Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets.

Kevin has been writing about technology for 30 years, and has interviewed most of the tech pioneers you can name.

He wrote a column for Newsweek, and has been a contributor to Fortune, The Atlantic, WIred and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today. His book The Maverick and His Machine is considered the de facto history of IBM. He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.