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When life hands you lemons make lemonade.
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It's a saying that's been attributed
to Dale Carnegie, Julius Rosenwald,
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Albert Hubbard, and others.
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It's the proverbial phrase.
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We all know that is used to encourage
optimism and a positive can-do attitude
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in the face of adversity or misfortune.
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But I recently heard a monologue
on this subject that I just
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can't get out of my head.
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Welcome to episode one 90.
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One of this shit works, a
podcast dedicated to all things,
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networking, relationship building
and business development.
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I'm your host, Julie Brown.
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Speaker author and networking coach.
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And today I'm delving deep into
the dark heart of marketing's
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power over public perception.
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In the Netflix series, the
fall of the house of usher.
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There's a monologue that delves deep
into the dark heart of marketing's power.
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Over public perception.
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It's a chilling reminder of
how easily we can be swayed.
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Manipulated and controlled by their
relentless barrage of advertising,
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branding, and propaganda that
saturates our everyday lives.
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When life hands you lemons make lemonade.
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The monologue happens in the
middle of the show's third episode
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and belongs to the stories.
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Narrator Roderick, usher.
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Roderick launches into a long
and winding description of why
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when life hands you lemons make
lemonade is far too simplistic.
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Rodrick answers that length.
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When life hands you lemons make lemonade.
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No.
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First you roll out a multimedia
campaign to convince people.
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Lemons are incredibly
scarce, which only works.
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If you stockpile, lemons.
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Control the supply.
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Then immediate blitz lemon is
the only way to say I love you.
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The must have accessory for
engagements or anniversaries.
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Roses are out.
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Lemons are in.
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Billboards that say she won't have
sex with you unless you've got lemons.
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You cut de beers in on it.
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Limited edition lemon bracelets,
yellow diamonds called lemon drops.
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You get apple to call
their new operating system.
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O S Lee Mon a little accent over the O.
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You charge 40% more for organic lemons,
50% more for conflict free lemons.
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You pack the Capitol with lemon
lobbyists, you get a Kardashians to
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suck a lemon wedge and leaked sex tape.
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Timothy shallow may where's
lemon shoes at cans.
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Get a hashtag campaign, something
isn't cool or tight or awesome.
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No, it's the Lennon's.
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Did you see that movie?
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Did you see that concert?
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It was effing lemon.
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Billie Eilish.
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Oh my God.
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Hashtag Lennon.
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You get Dr.
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Oz to recommend four lemons a
day, and a lemon suppository
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supplement to get rid of toxins.
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Cause there's nothing scarier than toxins.
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Then you patent the seeds.
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You write a line of genetic code that
makes the lemons look just a little
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more like tits, you get a gene patent
for the tit lemon DNA sequence, you
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cross pollinate, you get those seeds
circulating in the wild, and then you Sue
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the farmers for copyright infringement.
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When that genetic code
shows up on their land.
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Sit back rake in the millions.
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And then when you're done, when
you've sold your Len Pyre for a few
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billion dollars then, and only then.
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You make some fucking lemonade.
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Now.
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There's a lot wrong with this.
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Monologue roses are
always in the Kardashians.
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Sex tape is so old.
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It can legally purchase alcohol
hashtags are so off-brand,
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especially for Billie Eilish and Dr.
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Oz, his credibility is
in data, but you get it.
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The monologue delivers a satirical take
on modern marketing and consumer culture.
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And I haven't been able
to get it out of my head.
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I've thought about it over and over.
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And each time they get a little
bit more depressed by how
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the world and consumers are.
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So captivated by trends.
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How marketing can shape societal values.
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As scraps from the loft
writer puts it, quote.
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It's a powerful commentary on the lengths
to which individuals and corporations
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will go to manufacture desire.
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Manipulate markets.
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And commodify every aspect of human life,
including emotions and relationships
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and the pursuit of wealth and power.
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Unquote.
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What we consume, where we put our money
is deeply personal, and this monologue
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made me do a double-take and really
begin to think about the companies
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and the motives behind the marketing.
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So because I can't get it out of my head.
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I just wanted to share it with you.
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Cause I just can't shake it.
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Okay.
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Onto the drink of the week,
which of course is going to be
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a lemon cocktail of some sort.
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One of my favorite lemon
liquorice is Lehman cello.
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So this week we are indulging
in a Lehman cello martini.
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Here's what you're going to need.
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One and a half ounces or three
tablespoons of lemon cello, one ounce
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or two tablespoons vodka, half an
ounce, one tablespoon of fresh lemon
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juice, a half an ounce, one tablespoon
of simple syrup, which honestly,
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I don't think you need as Lehman.
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Cello is actually pretty sweet already,
but I'm going to leave that up to you.
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What you're going to do is add the
lemon cello vodka, lemon juice, and
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simple syrup to a cocktail shaker.
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Fill with ice and shake
structure trick until cold.
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And then strain that into a martini
glass and garnish with a lemon wedge.
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All right, friends.
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That's all for this week.
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If you like what you heard
today, please leave a review
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and subscribe to the podcast.
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Also, please remember
to share the podcast.
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to help it reach a larger audience.
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If you want more, Julie
Brown, you can find my book.
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The shit works on Amazon
or Barnes and noble.
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You can find me on
LinkedIn at Julie Brown BD.
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Just let me know where you
found me when you reach out.
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I am Julie Brown underscore BD
on the Instagram, or you can just
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pop on over to my website, Julie
Brown, bd.com until next week.
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Cheers.
