Shownotes
In the Netflix series "The Fall of the House of Usher," there's a monologue that delves deep into the dark heart of marketing's power over public perception. It's a chilling reminder of how easily we can be swayed, manipulated, and controlled by the relentless barrage of advertising, branding, and propaganda that saturates our everyday lives. "When life hands you lemons, make lemonade?"
What we consume, where we put our money is deeply personal and this monologue made me do a double take and really begin to think about the companies and the motives behind the marketing - so I just wanted to share it with you to - because for some reason I can’t shake it.
Drink of the week…Limoncello Martini
10 Questions to Ask Instead of What Do You Do?
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Julie Brown:
Transcripts
When life hands you lemons make lemonade.
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It's a saying that's been attributed
to Dale Carnegie, Julius Rosenwald,
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Albert Hubbard, and others.
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It's the proverbial phrase.
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We all know that is used to encourage
optimism and a positive can-do attitude
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in the face of adversity or misfortune.
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But I recently heard a monologue
on this subject that I just
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can't get out of my head.
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Welcome to episode one 90.
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One of this shit works, a
podcast dedicated to all things,
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networking, relationship building
and business development.
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I'm your host, Julie Brown.
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Speaker author and networking coach.
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And today I'm delving deep into
the dark heart of marketing's
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power over public perception.
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In the Netflix series, the
fall of the house of usher.
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There's a monologue that delves deep
into the dark heart of marketing's power.
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Over public perception.
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00:01:16,747 --> 00:01:20,467
It's a chilling reminder of
how easily we can be swayed.
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Manipulated and controlled by their
relentless barrage of advertising,
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branding, and propaganda that
saturates our everyday lives.
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When life hands you lemons make lemonade.
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The monologue happens in the
middle of the show's third episode
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and belongs to the stories.
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Narrator Roderick, usher.
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Roderick launches into a long
and winding description of why
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when life hands you lemons make
lemonade is far too simplistic.
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Rodrick answers that length.
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When life hands you lemons make lemonade.
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No.
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First you roll out a multimedia
campaign to convince people.
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Lemons are incredibly
scarce, which only works.
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If you stockpile, lemons.
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Control the supply.
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Then immediate blitz lemon is
the only way to say I love you.
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The must have accessory for
engagements or anniversaries.
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Roses are out.
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Lemons are in.
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Billboards that say she won't have
sex with you unless you've got lemons.
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You cut de beers in on it.
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Limited edition lemon bracelets,
yellow diamonds called lemon drops.
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You get apple to call
their new operating system.
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O S Lee Mon a little accent over the O.
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You charge 40% more for organic lemons,
50% more for conflict free lemons.
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You pack the Capitol with lemon
lobbyists, you get a Kardashians to
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suck a lemon wedge and leaked sex tape.
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Timothy shallow may where's
lemon shoes at cans.
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Get a hashtag campaign, something
isn't cool or tight or awesome.
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No, it's the Lennon's.
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Did you see that movie?
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Did you see that concert?
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It was effing lemon.
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Billie Eilish.
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Oh my God.
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Hashtag Lennon.
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You get Dr.
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Oz to recommend four lemons a
day, and a lemon suppository
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supplement to get rid of toxins.
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Cause there's nothing scarier than toxins.
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Then you patent the seeds.
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You write a line of genetic code that
makes the lemons look just a little
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more like tits, you get a gene patent
for the tit lemon DNA sequence, you
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cross pollinate, you get those seeds
circulating in the wild, and then you Sue
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the farmers for copyright infringement.
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When that genetic code
shows up on their land.
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Sit back rake in the millions.
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And then when you're done, when
you've sold your Len Pyre for a few
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billion dollars then, and only then.
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You make some fucking lemonade.
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Now.
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There's a lot wrong with this.
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Monologue roses are
always in the Kardashians.
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Sex tape is so old.
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It can legally purchase alcohol
hashtags are so off-brand,
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especially for Billie Eilish and Dr.
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Oz, his credibility is
in data, but you get it.
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The monologue delivers a satirical take
on modern marketing and consumer culture.
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And I haven't been able
to get it out of my head.
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I've thought about it over and over.
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And each time they get a little
bit more depressed by how
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the world and consumers are.
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So captivated by trends.
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How marketing can shape societal values.
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As scraps from the loft
writer puts it, quote.
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It's a powerful commentary on the lengths
to which individuals and corporations
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will go to manufacture desire.
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Manipulate markets.
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And commodify every aspect of human life,
including emotions and relationships
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and the pursuit of wealth and power.
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Unquote.
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What we consume, where we put our money
is deeply personal, and this monologue
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00:05:00,391 --> 00:05:04,351
made me do a double-take and really
begin to think about the companies
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and the motives behind the marketing.
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So because I can't get it out of my head.
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I just wanted to share it with you.
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Cause I just can't shake it.
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Okay.
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Onto the drink of the week,
which of course is going to be
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a lemon cocktail of some sort.
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One of my favorite lemon
liquorice is Lehman cello.
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So this week we are indulging
in a Lehman cello martini.
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Here's what you're going to need.
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One and a half ounces or three
tablespoons of lemon cello, one ounce
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or two tablespoons vodka, half an
ounce, one tablespoon of fresh lemon
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juice, a half an ounce, one tablespoon
of simple syrup, which honestly,
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I don't think you need as Lehman.
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Cello is actually pretty sweet already,
but I'm going to leave that up to you.
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What you're going to do is add the
lemon cello vodka, lemon juice, and
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simple syrup to a cocktail shaker.
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Fill with ice and shake
structure trick until cold.
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And then strain that into a martini
glass and garnish with a lemon wedge.
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All right, friends.
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That's all for this week.
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If you like what you heard
today, please leave a review
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and subscribe to the podcast.
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Also, please remember
to share the podcast.
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to help it reach a larger audience.
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If you want more, Julie
Brown, you can find my book.
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The shit works on Amazon
or Barnes and noble.
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You can find me on
LinkedIn at Julie Brown BD.
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Just let me know where you
found me when you reach out.
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I am Julie Brown underscore BD
on the Instagram, or you can just
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pop on over to my website, Julie
Brown, bd.com until next week.
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Cheers.
