Getcha Some Productions Podcast Episode 42

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

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A podcast covering all things related to music production: from the first note to the last fan and everything in between.  We create music and inspire others to do the same.  Every episode is a live business meeting between me and Dan (me and Keith) as we build this media empire right before your very eyes/ears.

In this episode we discuss:

Getcha Some Productions Book Club

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

Per our usual process, we read some selected excerpts and discuss.

We discuss chapter 2.

The title of this chapter is Prep Work. So this is the preparatory work you have to do before pre-preliminary I can’t even remember what he calls it now pre preliminary something. Anyway, this is the prep work chapter.

The point of this chapter is to outline the process and the considerations you take when first engaging an artist. This is before you even start to talk about the real tangible aspects of making a record. This is just the initial engagement with the artist.  This process sets the tone for the whole project.

He starts off the chapter describing some of the pitfalls that music producers fall into and where they fall short. He goes over this many times in the book so far and it is illustrative to note where are some producers may be coming up short to keep in mind for yourself as you’re producing a record of the traps/pitfalls you would not want to fall into.

Here are some of the things that are discussed in this chapter.

Listening to and getting to know the songs very deeply.

Talking with and getting to know the artist intimately.  There’s an extensive interview process with questions listed.

Taking ownership of the project.

Link to the systematic creativity course.

https://getchasomeguitar.com/p/systematic-creativity

I’ve been making music since I was a teenager, and I’m now 43. But reading this particular quote from the book made me realize that I have been going along unconsciously about this music production process the entire time.

Michael Beinhorn also talks about, and we reflect upon, The fact that you take a producer takes a lot of time to determine what the best and worst material the artist has produced us far. And, there’s an aspect of realism in that when you determine what the best the artist is capable of.  It may not be all that great but ultimately you want to help them elevate that or at least elevate the rest of their material to the same level.

We talked a bit about how insane and unrealistic it is to say that you can be expected to improve 1% a day because that equals 365% a year. You should be happy to improve 1% a month.

Linked to other projects by Justin. Dirty dude apothecary and blank baby.

https://blankbaby.bandcamp.com

https://www.dirtydudeapothecary.com

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