Take a voyage through the entrepreneurial seas with Lesley Hensell, co-founder of Riverbend Consulting. The e-commerce expert brings a treasure trove of wisdom, from fostering altruism in business to managing finances with finesse. With her father's sage advice, Leslie's narrative illustrates how mentorship can shape a person's character and career path. By looking beyond the sheen of online ads, we reveal the commitment and challenges of Amazon selling.

We discuss the nuts and bolts of Amazon's selling strategies and the dedication they require. To succeed, even side hustles need the rigor of full-scale businesses. Lesley and I discuss everything from bookkeeping hacks to product research tools that can transform your e-commerce efforts into a thriving business. We also discuss the concept of being a 'hometown hero,' where helping local businesses navigate the Amazon marketplace can lead to symbiotic success. In order to become a prosperous entrepreneur, one must align one's passions with market signals.

With an emphasis on the initial investment of time for a foundation for future earnings, Lesley lays out a map for launching an Amazon business. The art of scaling your business is a combination of leveraging virtual assistants and direct supplier shipments. Finally, the chapter examines e-commerce from a broader perspective, acknowledging Amazon as an important launchpad, as well as the personal side of leaving a lasting legacy. Leslie's commitment to pediatric cancer research and her initiatives, such as the Amazon Incubator, illustrate her philanthropic and business acumen. We invite you to join us for this episode, where commerce, community, and cause meet to create a narrative that informs and inspires. Become a regular listener. Let us know what you think by subscribing, sharing, and reviewing.

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