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My brain got hijacked (again)
Episode 3320th August 2026 • The Momentum Experiment • Cat Mulvihill
00:00:00 00:21:47

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How do you pull yourself away from a side obsession that’s hijacking your attention and pulling you away from important work? I’m sharing how a recent brain-hijacking experience got me questioning how to prevent or at least minimize the damage when it happens.

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Transcripts

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When I decided to share the ups and downs of my experience trying to

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reach 1 million people through writing and speaking, I

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promised to be honest. And, uh, yeah, this

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week I'm gonna do that. I talked about sharing ups and downs, and

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last week was a down. It was definitely a down

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week, and it's because my brain got hijacked by a

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7-year-old show on Netflix, and I

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genuinely did not see it coming. And that doesn't mean

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that it was new to me. It actually felt very familiar,

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but I have to be careful. It was a really good reminder how

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I am a person who struggles to follow through with my

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own internal commitments. I find it much easier to

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keep my external commitments, but if I just say, hey, you gotta be

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careful because you need to stay on track,

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that is really hard for me to do alone. Also, if you

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are new here, welcome. I am Kat, and on this podcast I am sharing

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behind the scenes as I try real-time experiments to help me to

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follow through on what matters and find momentum as a

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speaker and a writer. And last week,

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things fell off the rails. Now, as to what

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happened, for a long time, a friend of mine had been

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talking about a show that she absolutely loved. Shout out to Heather.

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Well, we're going to see if this is going to be a shout out or

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not, because what started as a simple, oh, that might be a

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nice show that I can watch while I'm cycling at home on my

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stationary cycle. Well, that's how it started. And then

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it very quickly turned into me walking around the

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house with my iPad, watching this show during every spare

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moment I could get. And it slowly slipped

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into creeping into my work. Things started to pile

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up, and then I actually experienced a crash, which is

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kind of ironic because the show— Is a

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2019 Korean drama called Crash Landing on You.

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It got its hooks in me and just would not let

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go. And I share this story

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because I have absolutely had this happen to me

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on multiple occasions. And the times where I've struggled the most

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is when I'm the only person at the helm. In other words,

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university, this used to happen, although Thank goodness

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that looking back, I— DVD sets weren't even that popular

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yet when I was in university. So it was harder

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to have this happen. Now in the age of everything is accessible at

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your fingertips, it's so easy to get hooked into consuming,

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say, a show, a series, or something like that. And

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when this happens, if there's no one else that I'm responsible to,

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like in university or like right now, Mm-hmm. Where I am my own boss,

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it is so much more difficult compared to times where I

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was employed, had more structure, had bosses to report to. I

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had to show up at work and I couldn't just be sitting there binging.

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And that, so, but I wanna share about it because

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what actually happened is I kept my external

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appointments, things that were in my calendar. I would absolutely show up to those. Mm-hmm.

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For example, a week ago recording this podcast, I

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showed up, I did the podcast, I recorded it all.

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And then when I had lunch, I started watching the show again

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because I was hooked. And after lunch I thought, well,

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you know what? I need to decompress. I'm just gonna watch one more episode

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and then I'll go back to work, which turned into 2 episodes.

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And I finally got back to work prepping my podcast and actually

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getting it ready to publish. When my spouse came home and

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I realized, oh my God, I've just spent the entire afternoon watching

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this show and I need to get back to work. And

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then the— that's when I start to negotiate, where I start to think to

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myself, okay, how about if I just take the next

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half day and just get through the rest of it? And then it's

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just kind of small pain and I can get back on track. It's this

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negotiation that I start to have in my head of, I will just

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shirk all my responsibilities for a while and then I'm fine.

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And I managed to not totally do that. I paced

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myself. I even, you know, didn't just spend the entire

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night watching the show. However, the next day,

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as some of my responsibilities and commitments did start to pile,

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the things that I was in control over the timing, that's

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when I hit a tipping point and that's where things

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fell off the rails. Mm-hmm. Now, when I say fall off the rails, I mean

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emotionally, sort of the burden of the fact that things are piling and

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I am falling behind and I am feeling guilty and I'm

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also just feeling out of control. And so when all of those things happen,

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that's where I start to just kind of have like a mini meltdown.

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And so on Thursday evening last week,

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that's when things kind of hit a wall where I just, I got

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an email about something that I did not realize I was responsible for.

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Um, it's, it's personal in my personal

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life. I'm responsible for an estate for a family member, and

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I got an email that I was not expecting, and that just put me over

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the edge where I just kind of melted down and fell into a bit of

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a puddle. And I just, I couldn't, it's like I stopped

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functioning. And that can happen when I get really overwhelmed.

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But it's one thing to be overwhelmed just because you have a lot going on.

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It's another thing to be overwhelmed because of your own inability

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to stop consuming a show that is just addictive.

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It feels like there's just a bigger layer of judgment that's going on.

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Now, I recognize that this is actually an

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over— a compulsive overconsumption, and that's something, if you haven't

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read it or if you're not familiar, Anna Lembke has Dopamine

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Nation, which is a book that explains this. Mm-hmm. And how we

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are in a culture where everything's at our fingertips as soon as we want

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it. And so it reminded me of that around

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this compulsive overconsumption that can happen very easily, where

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it is a neurochemical reaction that is happening in our brain,

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and we can start to feel a little bit of helplessness against it.

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And there are things you can do. Absolutely. But I also know that the

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way that I'm wired makes me more prone than other

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people to fall victim to this.

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And I was not initially thrilled about the idea of sharing

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this story because I am

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embarrassed, frankly, but I don't think I should be

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because I talked to a few trusted friends last week,

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told them straight up what was happening, that I felt like

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I was a monster and could not stop.

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And then people were just saying, oh, I feel that. This happened to me when,

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and this, I had that experience. And when a friend said to

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me, well, how do you stop it?

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I was floored by the question 'cause I realized that the way this usually

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stops is one, I kind of have that meltdown crash where I just

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actually stop functioning properly and I need an intervention.

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And luckily I do have support for trying to help me with that.

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But the other way is when I do have these outside commitments that

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are stronger and that I want to keep and they're more important.

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And then that gives me the structure of saying, you can't just

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watch this show all day or binge this series or read this book or whatever,

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insert the thing is that's got its hooks in me.

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But it usually needs to be external. It's either external

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or I crash and I admit I cannot keep doing this. Now

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in the book Dopamine Nation, uh, Dr. Lemke does talk about this idea of

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self-binding. And actually it's very timely because in

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The Odyssey, there's the example of this siren call

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and how Odysseus actually ties himself to the mast

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and everyone else just has beeswax. It's kind of like that. And

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there are different ways that you can use what's called self-binding. So whether that is

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actually deleting apps off your phone, restricting

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access, having someone else have a password so that you're, you're signed out.

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Luckily in this case, I think because I started to have a mini meltdown last

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week, um, I was able to say, I gotta

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slow down. I, this show is

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7 years old. I have been hearing about it for months from

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my friend and it's still gonna be there in a

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few days. And I was able to actually sort of regroup, but it's

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almost like I got bonked on the head and was able to see what exactly

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was happening. And that's when I was able to step in a little bit more

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calmly, but also having discussed it with people close to me and

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recognizing this is not cool. This is having negative impacts.

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You need to focus on the things that are going to alleviate some of

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that stress, meaning deal with some of the backlog that has been

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building. And I was able to do that really well on Friday. I

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set in place rules like you can't start watching it while you're eating

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breakfast because that's— I literally was getting up and I was—

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Had my iPad going all through breakfast, all through lunch. And then as soon

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as I had free moments, I was finding myself back on

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Netflix. The other kicker that I'll just

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explain here is it is a Korean drama that is all

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subtitles. So it's not exactly something that you

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can just have on and hear in the background. I do

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not understand Korean. I had to be looking at the screen. And I'm

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not kidding you when I say I was walking around with my iPad in my

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hand looking at the screen, which is probably— Physically dangerous,

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but even something like trying to prep, like

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making breakfast, I would sometimes pause so that I could see what I

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was doing and then go back to watching it. However, I

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mean, it's not a great thing. Drying your hair, you can actually watch

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subtitles really easily while you have the hair dryer, which normally I

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wouldn't watch TV while I'm drying my hair. But so this is the level, just,

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just so that you can understand how much this got

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its hooks in me. The other thing is that it's

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16 episodes, but these are not 20-minute

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episodes. They're not 40-minute episodes. They're not even an hour. They're all

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around an hour 20 minutes. So this was a very big

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commitment. I'm pleased to say that I was able to step away

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from it all day Friday and all day Saturday,

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and then came back and was able to slowly finish the series

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on Sunday on a weekend. And one of the things I

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did was actually have structured

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things I had to do in between. So I would watch an episode and then

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do laundry and then watch an episode and then I cleaned the bathroom

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and then watch an episode. And actually I think I only had 3 left on

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Sunday, so I was able to pace myself, but I did it in a

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way where I had to be so intentional. I had to share my plan.

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I'm going to watch and then I'm going to do something productive. And that,

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that was me slowing down the train. And I use a train analogy

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where it feels like someone has just come into the train and taken over and

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it's just going faster and faster until it falls off the tracks, which is what

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happened on Thursday. And what I have to do in those moments

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is to just really slow it down, let someone else

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maybe help me to guide it, and just really, really

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calm things down. Now. When it comes to my

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actual business, some of the things that happened is that I

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did not do all of the things that I said

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I would do, which is a very common thing. And that's one of the

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reasons that I even share my real life experience on this podcast

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is because if I'm the only one who's accountable,

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it's easy for me to push it off. But last week I noticed there were

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even things accountable to other people that I was delayed on.

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They still got done eventually, but not on the timeline I liked. And that is

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something that I really struggled with. And I think that's part of this

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mini kind of meltdown or crash that I had on

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Thursday of just recognizing how much I was

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derailed and I was off the tracks. And

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I had shared with a couple of friends how much I was enjoying this. And

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when they offered new suggestions, I just said, please do not tell me. more

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suggestions, or I am not going to start. Or if you tell me

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something, it needs to be paceable. And in one

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case, my friend Heather who recommended it actually said, why don't,

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what if we do a watch together where it's 2 episodes a

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week? And that is something I could easily do, say over a

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lunch hour or while I'm cycling or something like that, that feels like a better

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pace. And if there's another person that's pacing with me. It is

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much easier for me to actually kind of pump the brakes,

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slow down, and not have it completely derail me. But this is

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a true threat if you are wired like me, but also

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self-employed where it's just easier to quote unquote

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get away with it. Um, but it was problematic. And so

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on that note, I do wanna share my tracker. So I have been

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tracking my progress and let's take a look,

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but It's actually not very different from last week's numbers

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because of this, this down week that I had. So when it comes

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to my monthly tracking with posting for the month,

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I have 8 posts out of my goal of

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20. So I'm at 40% and it is the day I'm

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recording. It's the 19th. There's not a lot of the month left.

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So I don't know realistically if this will happen or not.

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I am going to keep posting. But obviously the derailment hurt

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me a little bit. Outreach is probably where I got hurt the most.

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I have actually only reached 7 out of 40.

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However, I am going to share that I

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think I am going to hit this goal because I did take

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time during this week's coworking session. I couldn't attend the whole

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thing because I had a client call. However, I was able

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to make a list of, I think around 50 people

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that I will be reaching out to. About an upcoming workshop.

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And I debated, does this count as outreach? Because I'm

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not necessarily connecting about a, an

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opportunity for speaking, but then I realized, actually, no, this is

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part of the outreach and networking. And it is about one of the

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workshops that I run. So this is about the Immunity to Change workshop. I'm

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going to be hosting a live workshop on September 3rd. And I

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want to make sure that people know about it. Whether they have experienced it or

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not. And I recognize that this is also a reminder

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that, hey, I run these and I can run these for teams and groups, et

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cetera. So I do actually think that I'm going to count it.

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I'm my own boss and I get to count outreach where people are becoming

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aware of some of the speaking engagements that they could attend, but

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also what's possible for me to do with other groups.

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The outreach results I did record. A podcast last

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week on Friday. So that counts as another appearance. I've got 2

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appearances for August. Uh, my booked speaking

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gigs is at 3. And then the final

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number that I'm keeping track of is my sort of outcome tracker

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where I look at audience members I spoke to. So it's at

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13 after doing a talk last week and

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subscribers for August right now are at 39. Full

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disclosure though, this is only counting people who have subscribed since the

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start of August. And I recognize that that might

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not reflect people who might have left the list, which is a

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completely normal thing to happen.

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And I want to make sure that I allow

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for, like, I want realistic numbers because you can lose

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people when you are communicating. And so I need to figure out a way, I

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want that to be a net new number. So I'll figure out what that looks

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like so that I, when I share those numbers, they are the real numbers that

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reflect how many people are on the list, not just adding everyone who

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joins and never reflecting people who might say, you know what, I'm

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good. Bye. And I did notice that happened

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earlier this week. I had promoted

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an appearance that I am doing tomorrow, or the, if you were listening on

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the day this comes out today, and I'm partnering with

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Senja, the testimonial software that I use. To run a

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webinar and we're talking about procrastinating and I'll specifically be telling my story

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about how I put off collecting testimonials for almost

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2 years. And when I promoted that, I did

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notice there were a few people dropping off the list, which is completely fine.

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Unsubscribes are normal. They are part of business, but that did happen, which

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when I logged in today and I looked at the total number, but the new

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subscribers, that's where I realized, okay, I need to Have a way to reflect this.

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So that's something that I am gonna do. But

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I think that this recent experience has been

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a cautionary reminder for me of

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noticing, trying to notice early once I start to see

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the pattern creeping in where I am wanting to sort of shirk my

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responsibilities, where I'm wanting to step away from work

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during the day in order to consume something that has nothing to do with

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work. And even, even consuming things that are work-related

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can be a slippery slope of, oh, I'm gonna watch this

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YouTube video about something for my business. I'm gonna listen to this business podcast.

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Those also can be problematic with having

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things to fall behind. So I do like to have guardrails on what

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I am willing and not willing to do. I also have a rule, generally

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speaking, that is you cannot sit on the couch during the workday.

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And unless you're actually doing work. And only

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this couch. So basically the, the living room is off limits to me during the

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workday. But last week I sat down, I broke the rule, but I, it's like,

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as I said, someone else had hijacked my brain and took over

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and, and I, yeah, paid the consequences of it.

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The other thing is just to remember that I do work better

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when there are external commitments and external

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people. supporting me and that my brain

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is wired to be more susceptible to it. And also not to

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beat myself up when it happens, but to ask for help as soon as I

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notice it's happening instead of trying to do the internal

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negotiation, trying to hide it, minimize it,

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or say, oh, well, I'll just pause everything

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until I finish this because that's faulty.

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faulty thinking, unhelpful things that are just going to make the

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situation worse. And actually, it does remind me of a book

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that I was recently reading, which is How

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to Try Again by Steve Kamm. I think I got the

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title right, and if I didn't, I apologize to Steve. But it is

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this idea of using the PACT formula. So pause,

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accept, C is for change, and then try.

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And the Pause is around noticing that something is not working

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and not make it worse. And that to me is actually a

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really big key here is don't make it worse. And I

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think that there are times when you're in that negotiation spiral where I'll say, oh,

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if I can just finish all of it, then I'll be on the other

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side. And that would actually make it worse.

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And so in a way I did that, yes, last week, but I kind of

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did because I was forced to because I just started to crash.

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And that is not a pun because of the show being called Crash Landing on

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You. And also I feel torn because I want to recommend this show to

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people who might like it, but I also— maybe just go

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in knowing you need some boundaries if you, if, if what I shared

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is similar, because man, that show just,

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it got its hooks in me. Um, not to say that I regret watching it

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because I did love it. I just wish maybe I had paced it a little

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bit more and also reminded myself that the show has been on Netflix for

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a long time. And it's still going to be there and

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it's not going anywhere. And actually, if you pace yourself,

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then you get to enjoy it over a longer period. But as

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Dr. Lemke in Dopamine Nation reminds us, it's very

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hard to step away when we're, when that seesaw of our pain and pleasure

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is out of alignment. It can be really hard to actually just

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stop things, uh, because it's, it's actually painful. In your brain.

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All right. I would love to hear in the comments if you do have any

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advice or what works for you when you notice you're on a train that is

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kind of running away and derailing you. What works

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for you? Are there any other tips and tricks? Because I am open to them.

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I am 100% open to hearing what you have to say, and I will

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continue to share the ups and the downs, and hopefully I won't have

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too many of these updates because I'll be able to catch them early. But if

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it happens, I'll share it here on The Momentum Experiment as I try to

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figure out how to reach 1 million

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people through my speaking and writing and finding my momentum.

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