In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning to better target customers and to create efficient, effective customer segmentation strategies.

Tune in to hear her top marketing tips, her book recommendations, and how to harness the power of machine learning to improve product marketing and boost engagement and loyalty on the consumer side.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net