Justin Christianson is a serial entrepreneur, a digital marketing veteran, Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales, and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies improve their results (Including Burt’s Bees, Dr. Axe, Clorox, and the NBA store).
Justin talks with Roland Frasier on today’s episode. Listen to hear how he manages the logistics of a Retainer style consulting agency, and he shares three counter-intuitive insights that will help your conversion rate.
If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it!What To Do First To Help Your Conversion Rate.
“Generally what I tell people is just try to remove any level of friction in that process. That’s all I do in terms of optimization. I want to say that we’ve got some crazy framework and some magic sauce, but it’s really just, we test and ask the right questions. What can I add, remove, change, rearrange to alleviate friction from point a to point B?” Justin Christianson.Plus, 3 Counter-Intuitive Insights.
“People that pay the least generally value the work the least. Those that pay the most are generally the easiest to work with. Right? So yeah, we kind of try to find that happy medium, and we’ve really gotten good about whom we work with, and saying no to the wrong people.” Justin Christianson.
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