Despite the poor reputation that they have in many circles, when done right, promotional products are still a huge part of business and an incredibly valuable marketing tool! This episode was recorded in the car on the way back from this year’s ASI show because we wanted to share our top takeaways with you while they were still fresh in our minds. Everything from smell-rings to bathrobes to power blocks can be found at the ASI show, and while some of the products were generic and tacky, others were really useful, memorable, and will act as a great walking billboard for those brands! Tune in today to hear about the wide range of promotional products that you can use to increase your brand recognition, and some examples of how you can get creative to make sure that your brand stands out from the crowd! 

Key Points From This Episode:

• John, John and Andrew share the best promotional products they have ever received. 
• The purpose of the ASI show.
• Some of our top takeaways from this year's ASI show. 
• Value that lies in giving away high-quality promotional products. 
• Benefits of using hats as promotional products. 
• Examples of creative promotional products.
• Some of the weirdest promotional products seen at the ASI show. 
• Our favorite promotional items from the ASI show (divided into tech and non-tech products).
• The broad spectrum of uses for promotional products. 
• What separates the brands that stand out from those that blend into the crowd.
• Today’s business growth hack: Think outside the box! 

Tweetables:

“We want to be a resource to people, and we don’t just do that whenever the camera’s are on or when someone has been sent to us through a referral. All the time, that is our normal method of operation.” — @abrockenbush [0:05:41]

“The idea of giving away promotional products like t-shirts and caps and pens and all the other creative things, will really go a long way as it pertains to brand recognition.” — @abrockenbush [0:09:02]

“[Promotional products] are a walking billboard.” — John Fritzsching [0:10:40]

“You’ve gotta think about the overall look when you think about promotional products.” — John Fritzsching [0:16:14]

“The whole point of marketing, the whole point of promotions is to make a statement.” — @abrockenbush [0:28:06]

Links Mentioned in Today’s Episode:

ASI Show 

Swag Bar

Tile

Andrew Brockenbush on LinkedIn

Andrew Brockenbush on Twitter

John Fritzsching

The Beef Podcast

Beefy Marketing