Are you ready to take your one-on-one coaching success to the next level? Join me in this week's episode of the Course Building Secrets® Podcast, where we tackle one of the most critical challenges coaches face: scaling your business effectively.

Many coaches struggle with the transition from personal interactions to a scalable business model without losing the essence of what made them successful. This episode dives deep into how you can separate yourself from your service while continuing to deliver the value and results that your clients rely on.

What we’ll explore:

• The essential mindset shift needed to detach your personal involvement from your coaching methodology.
• Strategies for packaging your expertise into a scalable format without sacrificing the quality or personal touch your clients cherish.
• The importance of niching down to amplify your impact and streamline your scaling efforts.
• Practical steps to gradually build a coaching model that grows your reach without overwhelming you.

Whether you're considering group coaching, digital courses, or refining your processes, this episode will guide you through creating a sustainable growth strategy.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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: 00:00:08

Course Building Secrets Podcast.

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: 00:00:10

Whether you're a coach or a CEO,

the success of your team and clients

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: 00:00:14

is based on your ability to deliver

a consistent experience and guide

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: 00:00:19

them on the fastest path to results.

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: 00:00:22

This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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: 00:00:30

Why?

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: 00:00:31

So you can monetize your expertise

and serve more people without adding

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: 00:00:36

more time or team to your business.

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: 00:00:38

If you're looking to uncover your million

dollar framework, package it and use

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: 00:00:43

it to scale, you're in the right place.

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: 00:00:45

Let's dive in.

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: 00:00:59

All right, so I don't usually

do this, but I am going to take

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a shot at this this evening.

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: 00:01:04

So I am just taking a couple of

quiet minutes to reflect on the

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day today because it was a doozy.

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And probably because my house

is empty and quiet, I actually

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have some like processing time.

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So thought I would take a minute and

just do a little bit of a behind the

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scenes Sort of reflection of the day.

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So I'm working with a couple different

clients right now on Doing some audits

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of their business and then also a

strategy session and I was doing one

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today And so I wanted to just capture my

reflections not only for myself but also

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just to be able to share them because

I think a lot of the journey that this

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coach is having is really typical for

everyone who's kind of in this spot.

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So I'm working with someone and

he is trying to take his existing

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one on one coaching business and

look at like, how does he package

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it into something that's scalable?

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: 00:02:04

Because obviously one on one coaching,

even, kind of the group coaching that

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he's doing is not scalable beyond himself.

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And so we're working through that.

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We're working through The INFINITE

SCALE™ Method and, you know, how do

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you start kind of scooching yourself

forward so that you can start to package

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your service in a way that is scalable

beyond you and however you want to, to

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show up and deliver your zone of genius.

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So working with him today, it was great.

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Like he has a great business.

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He has a great business model.

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It's a great understanding of who

his person is that he wants to

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work with and how he helps them.

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so the crux though of the

challenge is a couple of things.

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Number one is when you are an expert,

when you are the one doing the coaching

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or the training or whatever it is

that you are doing to help somebody

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in order to play this game, you have

to separate yourself from the value

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and the the delivery that you provide.

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And so if you're coaching, for example,

and your method is you have a number

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of different meetings with somebody and

you're, you're riffing and, and really

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you have, you have a method for how

you do things, but it's really driven

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by what the, The challenges that that

particular person is having and then

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you ask questions, you help them work

through the challenge and then you

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move on kind of to the next challenge

that they have in the sort of the

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focus of what you're coaching them on.

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Which is very typical and as you look

at, okay, so what if you're not in front

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of them anymore, what if you're not

listening to their specific challenge

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and you know, you have, you can't provide

an intervention or you can't provide

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a solution, then or kind of guide them

on how to solve that because you're not

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you're not having that level of dialogue.

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How do you look at providing something

that still provides a ton of value

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that really captures your expertise

but but does it in a way that you can

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do without doing one on one coaching?

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And that's a really hard pivot, not

necessarily the mechanics of doing that,

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but the mindset of doing that of, you

know, people pay me because I can get to

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the heart of their challenge and then walk

them through it, hold them accountable

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and do all the different things.

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And so when you, when you are, when

you have that construct, you have that

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definition, it's really hard to kind

of take yourself out of it and say,

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well, what happens if I'm not there?

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Physically there.

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What am I providing along an experience

or a journey for that customer so

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they can get from where they are today

to where they want to get to, right?

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Go from that current

state to the future state.

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Like, how do I do that if

I'm not physically with them?

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So that's really the first challenge

or hurdle that we tackle in a strategy

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session with someone who's in this

place of being able to kind of separate

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themselves from the method or unique way

that they deliver on the promise that

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they are working with someone with, right?

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So how do you, how do you

separate the two of those?

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So, so that kind of

reflection point, I think, is.

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Is something I don't talk about as much,

but that's a really important piece

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of being able to separate yourself and

and then to be honest, what we do is

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we separate you, we, we package sort

of the approach that you take, and

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then we put you back into it, right?

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But you got to step out of

it first and look at it.

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Like what, how can someone become

successful if they're, you know,

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dealing with the clone of me, right?

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Like the virtual version of,

of you showing up without

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kind of that one on one.

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So you have to go through

that transition point.

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And a lot of times it's,

it's pulling yourself into a

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group coaching model, right?

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So you're doing one on one.

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Can you replicate the

model in a group scenario?

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And then can you rep, Replicate

the model without you necessarily

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being the one doing it.

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Either you have other coaches or

you are completely stepping out and

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and letting the virtual version of

you start to take the reins and and

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deliver your methodology, right?

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So that's sort of the, the,

the path that you take.

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And then once you get to that place

where you're like, oh my gosh, people

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are becoming successful with my

methodology when I am not physically

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walking them through each and every

step every second of the of the day,

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you start to see the power of how

your methodology can start to scale.

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How your unique way that you help

somebody get to a solution can

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happen even when you're not face

to face with them all the time.

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So that's a reflection from today

is is really being able to help

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somebody go through that process.

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I, a lot of times I I don't take it

for granted, but my journey through

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that was was long and painful.

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And and so I, I tend to try and get into

the more of the brass tacks of like, okay,

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here's how we're going to go and do this.

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Here's the approach.

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Here's how you create your methodology.

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And I don't think I spend enough

time painting that picture of that

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transition of how do you do that?

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Like, it's very difficult to be like,

I'm going to cut off one on one and

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go directly to a simulated scenario.

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And so a lot of times you

have to take those baby steps.

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So anyway, that was a reflection

from today is really being able to

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help someone else go through that

transition a lot faster than I did.

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And so that was a, that was a piece.

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I think the other piece is when someone

decides that they're going to go from

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one on one to more of a mass market

strategy or more of like one to many

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and try and scale what they're doing,

There's this kind of common thing that

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happens where when people think about

helping more people, they automatically

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go to, I need to broaden who I'm helping.

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Instead of really being clear on who

your avatar is and what niche you are in.

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And actually, Even if you are

thinking about going broader, right?

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Like you're thinking about scaling

what you're doing, you want to scale

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within the avatar or the niche that

you currently have, unless you don't

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like to work with them and you want

to pivot and that's totally fine.

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And that this is the time to do that.

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Which is absolutely what I did.

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but there's this thing like if I'm

going to go bigger and I'm going

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to attract more people, I have to

attract more people in general.

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And that's actually false because

it's harder to do a mass market

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strategy to everyone than it is just

to keep like finding more of the juicy

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people that you're already working

with that's working really well.

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And so that's another reflection

point is I hear that all the time and

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going bigger and scaling doesn't mean

necessarily like widening the net.

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It means being really clear about

how you're attracting people in

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your niche and then taking that,

methodology that you've created.

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And then move to another niche, right?

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So it's easier to scale your methodology

and move it to different market segments

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or different niches than it is to be like,

this method is going to help everyone.

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And so I'm going to go out and like, go

on Facebook or go whatever, go wherever

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and be like, I can help everyone.

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That's not going to help you because just

like when I yell at my kids at home and

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I'm like, can someone do the dishwasher?

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Nobody answers, right?

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It's that same concept.

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So the more specific you can be especially

when you're first starting so you can

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get the momentum going and get some

testers in, you can, you can start to

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build the foundation of your business.

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It's much easier to do that with a

smaller you know, targeted group.

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Not, it's not smaller in

volume, but smaller in focus.

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Right?

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And so if you want to, let's

say help people in health care,

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right, that's really broad.

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You may start with like, I want

to help dentists, or I want to

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help you know, ER doctors, or I

want to help chiropractors, right?

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Like, that's very specific.

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It's easier for you to attract people

who think that you have a specialization

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with that particular group because

they're like, oh, that's me, right?

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But if you're like, I want to help

health care professionals to do XYZ

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Somebody maybe well, I don't I don't

quite know if I'm like the health

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care professional that they work with.

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They're like, what does that mean?

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Like they have to think about it.

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And if they have to think about it,

they're not gonna buy but if you're

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like, I help chiropractors do this, I

help dentists do this, that level of

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specificity will help you as you're going

out and trying to attract more people.

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And then you're like, oh, this

is the system I use for dentists.

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This is the same system

I use for chiropractors.

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I'm just going like it's the same

system, I'm just calling it or I'm

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just calling out to a different group.

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That's going to work a lot better for you.

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The caveat to that is I do also

recommend niching on a problem.

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So if you're calling out a

specific problem, then you're

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going to get people who have that

problem, and then you can solve it.

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So either way, you're actually

tightening your audience before you

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go out to mass market because you have

to be really clear in your messaging.

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So you're starting to attract

people to you versus like, I can

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help everyone with my strategy.

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And you may be able to, but

that's not going to help you

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when you're out marketing.

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And so that was another reflection

point today is I hear that all the time.

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And so there's that tendency to do that

which is a natural tendency, right?

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Like we, we want to go broader.

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We think, more people means

broader and it actually doesn't.

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In most cases, every market that you're

looking at has enough people that

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you will have a really nice sizable

business by just focusing and targeting

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on that one avatar in a particular

niche or again with a specific problem.

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the other big one I had was You know,

when you're looking to scale your business

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and you are in a one on one service

based business right now , sometimes

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it's just like like stripping out part

of your business and and using that as

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your test to productize your service.

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Sometimes it's not like I'm just

gonna blow it all up and everything

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is gonna be automated and everything

is gonna be a scalable model that's

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delivered in, some other way than

you're delivering today, right?

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Be it one, one to many, be it

automated, be it simulated, be it

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a hybrid, whatever you, you know,

however you're going to do it.

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Sometimes it's more digestible to

take a part of your business, right?

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So in this scenario, one really effective

strategy is, to start moving towards

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is what are those repetitive things

that you're that you're doing when

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you're working with your customers?

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Like, are you doing some training?

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Where, you know, every single time

you have a new customer, you're

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doing the same thing, right?

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Like you do you know, a training on

this topic, or you're helping them

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through this, or you're giving them

some homework, or you're, you're

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just doing lots of things that you

are doing with every single client.

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That is an amazing, thing to

start kind of pulling those out.

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That is great low hanging fruit

to be like, okay, so how do I just

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create this one time and then serve

it to my clients in the future?

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So I don't have to repeat

myself all the time.

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So I don't have to keep creating things.

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Your onboarding is a great place to start.

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If you're looking to just start to get

some packaging, get some assets in your

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business that are gonna help serve you,

and then magically those start to become

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the pieces that are the building blocks

for you to build that more scalable model.

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So, onboarding again, is a great example.

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How do you, welcome people in?

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How do you share with them your core

philosophy or the process that you're

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going to take them on or any of the

things that they need to get started?

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And, and develop a relationship

with you, feel really good about you

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know, the decision that they've made.

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Most of the time you're, you're helping

them either set goals or kind of evaluate

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where their current state is, right?

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Like there's some sort of

upfront piece that's happening.

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That's a great place to start

instead of like trying to do

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all of it at the same time.

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And so that's a great approach as well.

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As you're going through this.

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And then lastly, I think that

just the other piece of it is that

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building a business takes time, right?

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It takes time.

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It's not something that you

can do all of the things.

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in like a day or even six months, right?

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Like it's, it's an evolving process.

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Give yourself time.

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Give yourself the gift of grace

to just go through the process.

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And like I said, take the baby steps.

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Start really thinking about,

what is what is the ideal person

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that you want to work with?

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: 00:15:44

What's the problem that

you're best at solving?

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What's your approach to that problem?

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A lot of times people skip through that.

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And so when I'm doing business audits,

I can tell who has taken the time to

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really be clear on that and who is just

like, well, this is kind of what I want

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to do and I'm just going to get started.

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Unfortunately, a lot of times people,

you know, take that latter approach

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and then they find themselves in

trouble when they have a, you know, a

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business that's, that's bigger than they

anticipated, but not the infrastructure,

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not the foundation behind it.

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And so if you can do that up front, if

you can start to pivot and and put some

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structure in, you will be operating

with such a great base that you'll be

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able to grow much easier without all

of the sort of the crazy that happens

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as you're scaling your business.

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So Hopefully that was helpful.

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I think the only other thing is I was

working with another different client

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this afternoon on some tech stuff.

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And I have to tell you and we're guilty

of it, our clients are guilty of it,

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I'm sure you're guilty of it, but you

work on something, and you think that

265

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you're going to remember like the

process or the steps of that forever.

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And you're not going to, I'm just

telling you right now, but like, I'm

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: 00:17:04

finding myself in that position where

it's like, I, I have given those steps.

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: 00:17:08

I've given the, the sort of the,

the SOPs about like, okay, here

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: 00:17:12

is how this whole process works.

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And then inevitably we come back to

it three months later, whatever it is.

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And we're like, what did we do?

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How do we set that up?

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: 00:17:22

What, What's the step

by step path for that?

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: 00:17:24

Like, I don't remember.

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: 00:17:25

And so that happened this afternoon.

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: 00:17:27

And and so I think my last reflection I'm

going to leave you with is it, when you

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: 00:17:32

are creating something, just document it.

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: 00:17:35

Because.

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: 00:17:37

As much as you think you're going

to remember, you're not going to, so

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: 00:17:40

you might as well just document it.

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: 00:17:41

And the benefit of that is that you can

hand it off to your team or your future

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team so that once you have it documented,

you can easily train other people.

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: 00:17:52

And it may actually end up being

part of your core methodology.

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So I absolutely recommend it.

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: 00:17:58

Every single time I don't do

it, I just like, you know,

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: 00:18:02

bang my head against the wall.

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: 00:18:03

And so that is my last thing I'm

going to leave you with this evening.

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: 00:18:07

But thanks for being with me while I'm

reflecting a little bit on the day.

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: 00:18:13

So look for some more reflections

from me a little bit later.