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Charity Marketing in a Post COVID World
Episode 327th October 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:31:50

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Like every other part of society, the charity sector has been significantly impacted by the pandemic. 

But how can they bounce back and what role does digital marketing play in digital fundraising and public engagement?

In this episode I take a closer look at the role of charity communications in a post-COVID world. 

  • How to engage workplaces and the public in your charity events 
  • How social media can do the leg work for you
  • The role of your website and SEO
  • I speak to the team at The Mark Pollock Trust ahead of their 2021 Virtual Run in the Dark event. CEO Paula Cunniffe shares their experience of charity marketing in a Post Covid world.


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.