Rana Abu Quba Chamsi shares the importance of mastering your video SEO.

Discussion points include:

What do you mean by video SEO - optimizing video to appear on the SERP?

What type of business is video most suitable for?

What’s the ideal length and format? How do you optimize? What’s your process?

What are some other video-based platforms that you optimize for and how is that optimization process different?

What kind of intent does video traffic have and does that differ to other traffic?

How does video fit into the overall content mix?

How is AI impacting video optimization?

What is the future of video optimization?