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00:00:02
Many failed products are built on what the makers think people should want.
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00:00:09
Successful products on the other hand.
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00:00:11
Deliver on what people actually want or need, if not, both.
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00:00:17
The virtual reality products from Mark Zuckerberg’s Meta are built around
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00:00:23
what they think people should want.
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00:00:26
An artificial metaverse that looks kind of childish and then enables
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00:00:31
experiences that no one has asked for.
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00:00:35
They try to conquer the world by creating something entirely new.
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00:00:40
In the hopes that people would want that.
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00:00:45
Last week Apple has unveiled their take on headsets.
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00:00:50
They chose not to create something entirely new.
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00:00:55
They built a, well, arguably better way to experience the
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00:00:59
things that people already know.
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00:01:03
At the core – and first and foremost – their headset is a way
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00:01:07
superior display compared to any other display that we used before.
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00:01:12
On that display, we can do the things that we already do, like browsing the
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00:01:18
web, watching movies, enjoying family photos, or collaborating with colleagues.
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00:01:24
Most of these things seem to work better than on traditional displays.
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00:01:30
Movies will be more immersive, screens for our work will feel bigger.
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00:01:36
So instead of creating something entirely new, Apple's Vision Pro looks
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00:01:41
like it is about doing the things that we already love to do with the apps
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00:01:47
we already love to do, only better.
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00:01:51
And that's a deliberate choice by them because it's literally their pitch.
Here's their tagline:
00:01:56
you can do the things you love in
Here's their tagline:
00:01:59
ways never before possible.
Here's their tagline:
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Apple doesn't make customers want something entirely new.
Here's their tagline:
00:02:06
It tries to sell customers on a better way to get what they already want.
