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Many failed products are built on what the makers think people should want.
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Successful products on the other hand.
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Deliver on what people actually want or need, if not, both.
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The virtual reality products from Mark Zuckerberg’s Meta are built around
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what they think people should want.
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An artificial metaverse that looks kind of childish and then enables
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experiences that no one has asked for.
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They try to conquer the world by creating something entirely new.
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In the hopes that people would want that.
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Last week Apple has unveiled their take on headsets.
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They chose not to create something entirely new.
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They built a, well, arguably better way to experience the
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things that people already know.
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At the core – and first and foremost – their headset is a way
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superior display compared to any other display that we used before.
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On that display, we can do the things that we already do, like browsing the
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web, watching movies, enjoying family photos, or collaborating with colleagues.
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Most of these things seem to work better than on traditional displays.
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Movies will be more immersive, screens for our work will feel bigger.
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So instead of creating something entirely new, Apple's Vision Pro looks
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like it is about doing the things that we already love to do with the apps
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we already love to do, only better.
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And that's a deliberate choice by them because it's literally their pitch.
Here's their tagline:
you can do the things you love in
Here's their tagline:
ways never before possible.
Here's their tagline:
Apple doesn't make customers want something entirely new.
Here's their tagline:
It tries to sell customers on a better way to get what they already want.
