Artwork for podcast Business Lunch
Slicing Pie: A Universal Solution To The Allocation And Recovery Of Equity, With Mike Moyer
Episode 1932nd September 2020 • Business Lunch • Roland Frasier
00:00:00 00:35:49

Share Episode


Are you setting up a Startup? 

Have you ever lost all your money or got an unfair share?

Have you ever wondered how to put a value on ‘sweat equity’?

Today we are pleased to share an interview with our host Roland Frasier and the author of The Slicing Pie Handbook, Mike Moyer. Mike is a serial entrepreneur who wrote this incredible book and blueprint for Fairness in business equity deals! 

“Our share of winning should be based on our share of the bets”. Mike Moyer

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.

“It kind of revealed itself to me that you can’t base equity splits on future events because you can’t predict the future. When you try to do that, you get it wrong”. Mike Moyer. 

Listen Today For

The background that premised his closer look at Fairness in business, his subsequent expertise, and this super helpful framework.

There aren’t multiple versions of Fairness, so I can’t change something and have it turn out fair. So like, if our dad gives us a cookie, the three of us, we’re going to split it a third, a third, a third, because we each paid equal amounts of nothing to get it. Okay? There’s no other way to do it. Now you could give me half or your share, but your generosity doesn’t make it "more fair". Right? And you should have decision-making rights over that third of the cookie.” Mike Moyer.

  • What’s a dynamic split?

“When you do equity splits on the outside of the venture, it’s comforting to know what you’re going to get. The problem is it’s always going to be the wrong number, right? But with a Dynamic split, you don’t know where you’re going to get, but you can rest assured that whatever you get, it’s going to be the right number. That’s a real difference”. Mike Moyer.

  • How to deal with capital and intellectual property, as opposed to effort and labor.
  • Why he doesn’t think stock options are a good idea.

People think you throw stock options at someone, and it’ll make up for bad management, that it will miraculously turn people into great employees, but I haven’t seen evidence of that. I haven’t seen research to support that either. I have seen research support as good, clear communication, clear goals, milestones, and clear vision”. Mike Moyer

  • What to do when someone leaves or bails on a deal, but they want to be bought out.

And this is one of the most heartbreaking things when somebody kind of poops out at the beginning of the deal and they’re often the only one who ever makes any money”. Mike Moyer.

 The Most Common Mistakes In 'Fairness'

1) Equal Shares

2) Premature Evaluations

3) Time-based vesting

“Every time we contribute to a startup, and we’re not paid a fair market rate for that cost contribution, it’s essentially a bet”. Mike Moyer


Find free resources AND connect with Mike.


The Slicing Pie Handbook on Audible

Mentioned In Today's Episode

Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to for a free proposal today and tell them we sent you - because traffic without conversions is just sad!

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website  

Follow Business Lunch Podcast

On Twitter

On YouTube 

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players. 

Mentioned in this episode:


Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live




More from YouTube