How to ruin your reputation in 5 minutes.

Use the Trojan Horse strategy.

It's the new version of the predictable revenue model.

Spam your way to growth, no matter the reputational cost.

The underlying strategy is fine.

Create content with the people you want to know.

The intent and the tactics are the problem.

Use high-volume automation.

Create fake profiles.

Give no value.

Pitch.

If you want to bring prospects on your show, that's fine.

But you have to genuinely care about them.

When you make it all about you and your pitch...

Your prospects feel that.

It ruins reputation.

Not just for you.

For us all.

Please don't invite guests solely to pitch them.

You will get some golden eggs in the short term.

By killing the golden goose.

Subscribe on your favorite podcast platform and YouTube.

Joseph Lewin