Shownotes
My name is Catherine Smith Licari, and I live in New York City with my husband and our dog, Penny. I was inspired to start this podcast because I have always loved connecting with others. I am passionate about financial literacy for small business owners. I know how frustrating it can be for entrepreneurs who feel like they don’t have a roadmap to success when it comes to learning about finances in business.
After graduating in 2011 with a degree in political science and writing, I was interested in working in politics in New York. I decided it wasn’t the safest idea for a woman and instead took an internship at W Magazine. I stayed in the magazine world for a number of years before launching Plan de Ville, my first company, which was an e-commerce site for emerging luxury fashion designers.
I quickly learned that I had a knack for entrepreneurship, but knew I was lacking the financial skills necessary to lead my own company or anyone else’s company and to grow responsibly. So I went back to school and earned my MBA from Columbia business school in 2019.
My most recent passion project is my financial course, Cash Flow for Creatives, which is the inspiration behind this podcast. It is designed to empower small business owners with financial tools, specifically for them. This podcast was the next step. Each episode will feature one finance term that is explained through career stories in conversation with friends:
In this season of the C Suite, we talk about:
- Assets with Lauren Grunstein, VP of sales, PR and Marketing for Verstolo
- PNL - the profit and loss statement - with Andrew Kwon, owner of a luxury evening gown and bridal line
- Partnerships with Marcelo Giacobbe, founder of Giacobbe
- Assumptions with Katie Schloss, creative entrepreneur and writer
Resources:
Simple Finance Resources for Small Business Owners:
