Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you.
In this episode, I’m joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape of Google Business Profiles, what’s changed, and exactly what you need to do to make yours work harder for you. Whether you run a studio, do in‑home shoots, or travel for sessions, this episode breaks down the window into local search that many creatives ignore.
Find It Quickly
00:27 - Meet Lydia Fine
02:24 - Importance of Google Business Profiles for Local SEO
04:01 - Verification and Privacy Concerns
08:00 - Optimizing Your Google Business Profile
12:55 - Leveraging Google Business Profile Services
17:29 - SEO Strategies and Google Business Profiles
20:22 - The Importance of Google My Business
21:27 - Adding Photos and Videos to Your Profile
24:12 - Managing Reviews and Updating Content
25:26 - Exploring Bing Places and SEO Strategies
27:16 - Asking for Reviews: Best Practices
31:07 - Prominence and Local SEO Tips
Mentioned in this Episode
Google Business Profile
Connect with Lydia
Website: apolloandivy.com
Grab the Guide: apolloandivy.com/quickfix
Instagram: instagram.com/lydia_apolloandivy
