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96. Using ads to drive passive income for your clients
Episode 9615th February 2022 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:22:52

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Did you know that 76% of listeners take action after listening to an ad during a podcast? That’s mind-blowing! Today I’m talking about why podcasting ads are so effective and how you, as a podcast manager, can gain confidence in talking to your clients about monetizing their show with ads. I also discuss podcasting ad terminology, what types of ads are most effective, and ad pricing strategies. Finally, I show you an example of a podcast ad through my partnership with Audible, then discuss 3 tips I use on how to create an effective podcast ad for your client.

In this episode, we cover:

- Why podcasting ads are so effective

- Gaining confidence in talking to your clients about ads in their podcast

- Why you only need a couple companies for ads to be successful

- Podcasting ads terminology: Preroll, Midroll, Postroll

- What type of ads are most effective

- Ad pricing strategies

- Finding companies to advertise that are a great match with your client

- How you can have a successful ad campaign, even with lower download numbers

- 3 tips on creating effective ads during a podcast

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!



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