Elijah Eilert speaks to Jael Kong who until recently was working with a leading FMCG company. She is jam-packed with insights and will speak with us about the systemic problems large organisations have when making (kill, pivot, persevere) decisions specifically after launching new products.
Jael also gives us a glimpse into an early post-launch tracking approach that leverages the Pirate Metrics Framework ((A)AARRR).
Our favourite quote from Jael:
“We often underestimate what we can achieve in a year and way overestimate what we can do in a day - that's the mother of stress.”
“Jael Kong’s Cheatsheet for Metrics and Data Sources” draws on the Pirate Metric Framework ((A)AARRR). Use it for pre and early post launch product tracking to support critical kill, pivot, persevere decisions.
“If it’s not measured, it's not treasured”
Jael Kong is passionate about developing people and teams to their most powerful selves, and no surprise, through innovating themselves and their contribution to the ecosystem around them.
Jael has recently stepped down from a full-time corporate innovator leadership role in a leading FMCG company and started her own consultancy LevelUPPP to dedicate more time to supporting teams, leaders, and individuals to better achieve their goals in a sustained manner.
Jael Kong is a Certified Professional Co-active Coach and accredited by the International Coach Federation and a certified Agile Team Coach. With over 17 years of human insights experience in different matrix corporations and having lived and worked out of Singapore, China, and currently The Netherlands, Jael discovered her purpose and calling in supporting her fellow human beings in their search for a more meaningful fulfilling life.
Jael is also the author of Life Happily Ever After - Find It Between Your Choice And Commitment. A book to accompany you on your personal adventure to pursue more fulfilment and satisfaction. The book is filled with practical exercises and reflection questions grounded in coaching principles and techniques.