In this episode, I had the pleasure of interviewing Alison Schmidt, PhD, BCC. Among other things, Alison is the CEO of unconvention™, and a graduate of the Academy of Choice's Board Certified Coaching program. I recently became aware of Alison's rebrand to unconvention and wanted to have her on the show to talk about it. Alison most definitely has some interesting unconvention qualities. In this episode, we discuss how she decided on her rebranding, what unconvention means to her, her use of "un" words in coaching, my personal unwords, her podcast "unconversations," and how she works with her clients to help them discover what is unique about themselves, often the very things they have gotten criticized for in the past. Once discovered, a person learns to lean into those qualities and lives a life filled with passion, purpose, and authenticity. To contact her for more information or for coaching yourself, check out her website at unconventionllc.com info@unconventionllc.com.