Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Jean-Baptiste Godinot explores how in-game advertising can create a significant positive impact for brands, enabling a highly engaged audience to form a strong connection with brands. Learn about effective strategies for leveraging in-game ads to enhance brand awareness and perception.

Speakers:

• Jean-Baptiste Godinot, Executive Vice President, Gameloft for brands

Take Aways:

1. Leveraging in-game ads for brand awareness.
2. Enhancing brand perception through gaming.
3. Strategies for engaging with a diverse gaming audience.

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