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#135: The 5 BEs Framework: A Step-by-Step Guide to Driving Demand Generation - Demand Gen mini-series Ep.7
Episode 76th May 2024 • The B2B Playbook • Kevin Chen & George Coudounaris
00:00:00 00:34:47

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In this episode, we're sharing our proven 5 BEs framework for demand generation. This simple yet powerful framework has helped B2B marketers like you go from being in service of sales to consistently contributing up to 80% of pipeline.

We'll take you through each of the five stages: Be Ready, Be Helpful, Be Seen, Be Better, and Be the Best. You'll learn how to deeply understand your dream customers, create expert content that builds trust, amplify your content to reach the right audiences, optimize your processes, and implement advanced tactics.

This is pt.7 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to use our 5 BEs Framework to implement Demand Generation

+ A breakdown of each key step in the framework

+ Our shortcut to building and executing this Demand Gen strategy


This episode is a must-watch for any B2B marketer looking to drive more revenue for their business. By implementing the 5 BEs framework, you'll align with sales, contribute to pipeline, and position yourself as a trusted advisor in your industry.


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00:00 - Welcome to the B2B Playbook

02:00 - Introducing the 5 BEs Framework

05:30 - Why the 5 BEs Framework Works

10:30 - Be Ready: Understanding Your Dream Customers

15:20 - The 80/20 Rule for Customer Segmentation

20:00 - Be Helpful: Creating Expert Content

25:40 - Mapping Content to the Buyer's Journey

30:30 - Repurposing and Distributing Helpful Content

35:00 - Be Seen: Amplifying Your Content

40:20 - Using Paid Ads to Reach Your Dream Customers

45:10 - Account-Based Marketing Strategies

50:00 - Be Better and Be the Best: Optimization and Advanced Tactics

54:40 - Using the 5 BEs Framework as a Flywheel

58:20 - The B2B Incubator Program

01:02:00 - Final Thoughts and Outro


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👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bplaybook.com/the-b2b-incubator


S06 E135 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration

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