Most people walk into a networking event with the wrong objective: meet as many people as possible.

That can leave you with 20 business cards and absolutely nothing else.

In this episode of The Velvet Rope Playbook, I tell the story of Richard Hale, an advisor who discovered that the real skill in working a room isn't introducing yourself to everyone. It's creating a small number of conversations people actually remember.

You'll learn why three good conversations can be more valuable than 30 introductions, the questions that get people beyond cocktail-party small talk, how to tell whether a group is open to being approached, why you should leave a good conversation before it runs out of steam, and what to do the next morning so the relationship doesn't disappear.

Because particularly when you're trying to attract affluent clients, the goal isn't to collect contacts.

It's to earn the next conversation.

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