H&R Block's Chief Marketing and Experience Officer, Jill Cress, talks to the Shiny New Object Podcast about the importance of knowing your audience for increasing creative effectiveness.

Of course, audiences have always been essential to good marketing. But in today's world full of additional data points, how do advertisers gain from being data-driven and creating personalised experiences? What are the tips to maximise this opportunity?

Find out more on the latest episode.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net