Help! I'm struggling to sell my products on Instagram. Coaching interview with Rachel Bloomfield
Episode 3313th September 2021 • Courageous Content with Janet Murray • Janet Murray
00:00:00 00:51:15

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Are you posting on Instagram consistently but feel like you’re not getting the sales you deserve?

In this creator interview with Rachel Bloomfield you’ll get practical advice on how to generate more sales on Instagram.

Rachel Bloomfield loves helping busy parents choose exciting toys gifts for kids via her product-based business Happy Cat Kids.

But while she’s posting consistently on Instagram - and getting lots of engagement - she’s not making enough sales. 

In this coaching interview you’ll learn the surprising reasons Rachel’s products aren’t selling as well on Instagram as they could. 

 

Hint: you’ll learn why you need to care about your Instagram aesthetic, what you as a business owner should be posting to attract your ideal audience and the type of content that works best for different spaces on Instagram. 

Although Rachel has a product-based business, this episode is absolutely relevant for service based business owners (so please don’t skip it). 

Key Moments

[06:03] The 9 most important post on your Instagram feed (and why they need your attention today)

[11:30] Why brand colours and fonts matter when it comes to attracting new followers

[16:32] The power of visual content (and how photography impacts on your brand image) 

[21:13] How checking out your competitors’ content can help you improve yours

[23:58] Instagram Reels and how to use them to promote your business

[31:17] The four types of content every business owner should create 

[36:33] Create ideas for Instagram stories and how to engage your followers

[44:33] Why ‘meme’ posts are convenient (but not always great for engagement) 

[46:13] How often you should be creating sales posts 


Key Links

Rachel Bloomfield’s website

Rachel Bloomfield’s: Instagram, Facebook & Twitter

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn


Transcripts

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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