Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.

Talking points include:

What impact do the fundamentals have?

How do you track and measure, how do you stay on top of the fundamentals?

What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies?

You talk about so many shiny new things happening in SEO - how do you know which shiny new thing to pay attention to?

How do you tell a client that you want to focus on the fundamentals, when all they’re interested in is AI?