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Is Abercrombie's New Campaign Really So Body Positive?
Episode 93 • 3rd March 2020 • Heavy Conversation • Heavy Conversation
00:00:00 00:28:50

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Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.

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