Shownotes
Jamar Diggs said he'd never start a membership — until he did.
He thought they were a time and energy suck that required endless content drops.
So: he decided to do something different.
He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand...
And his members love it.
Fast-forward two years, and the Low-Lift Club is now Jamar's main source of income.
Recently, he celebrated his highest (and most profitable) month of income yet.
Jamar is my client inside The Membership Growth Gameplan and it's been a delight to support him as he's grown his membership in leaps and bounds this year.
I invited him onto the podcast to talk about:
- How Jamar knew it was time to make the shift from focusing on member experience to membership growth
- The strategy we put in place to help Jamar grow his membership on evergreen
- How Jamar and I set sales goals for his membership (that he was originally skeptical he could achieve!) and what it took for him to hit or exceed those goals, every single time
- How we layered a more thoughtful sales strategy over what Jamar was already doing to grow his membership, so he didn't have to re-invent his natural marketing style to create better results
Jamar is proof that you can create a membership where you are present and able to serve people sustainably, as long you put the right boundaries in place and design around how you like to work.
We brought this same level of intention to his membership sales strategy — and his membership is growing like never before.
Links and Resources:
- 🎯 The Gamplan: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
- Contact Natalie: themissingink.co/connect
- See how else you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/jamar-diggs-membership-growth-case-study
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