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2. Turning 1k into 73K through Thought Leadership
Episode 218th October 2023 • Cycle Breakers & Money Makers • Mariela De La Mora | Leadership and Business Coach for Women of Color
00:00:00 00:24:40

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What if I told you that 73K did NOT come from a perfectly curated sales pitch? Instead, I turned a 1k speaking event into 73K in client acquisition.

In one single speaking engagement, I landed 6 clients. Don’t worry, this isn’t another Instagram graphic that only gives you the win and doesn’t break it down. In today’s episode, I’m laying out the who, what, where, when and why behind one of the most exciting and fulfilling moments in my career.

I share this story because these results are accessible to all of you. My clients have hit multiple 5 figure months and booked out because of what you'll learn on this episode.

Whether you’re an entrepreneur wanting to expand your brand beyond your offers or you’re climbing the corporate ladder, you can harness thought leadership to differentiate yourself and create demand for your expertise.

Personally, I’m ready for more women of color to unleash the power of their unique perspective and make insane money in the process.

In this episode, I cover:

  • Why thought leadership is so important in any industry
  • The story of how I turned a 1k speaking engagement into a 73K opportunity
  • Focusing on one perspective shift you want your audience to go through
  • Identifying the unmet needs in your community
  • Telling Sellable Stories

Connect with Me:

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