Artwork for podcast The Membership Guys Podcast with Mike Morrison
Pros and Cons of Lifetime Memberships
20th July 2016 • The Membership Guys Podcast with Mike Morrison • The Membership Guys
00:00:00 00:26:50

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It's easy to see why the strategy of offering lifetime memberships is a divisive one.

Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy...

In this episode, I discuss:

  • Pros and Cons of offering a lifetime membership option
  • Examples of the type of sites or situations where a lifetime option could work very well
  • Why it's important to define what a lifetime membership actually is
  • How to decide on what to charge for lifetime access