My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny  is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business.

Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.

Jenny is passionate about teaching entrepreneurs and founders how they can leverage the rapid advancements in AI in their business, suggesting use cases and opportunities you may never have considered

Jenny shares how AI can not only save time in business but help you tackle a whole variety of tasks, including procrastination. Jenny shares how small businesses can use AI to even the odds against bigger players with more resources. It was an eye-opening talk. I learned a lot and got some great new ideas on how I can use AI in my business, that I can’t wait to try out. 

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Jennifer Cooper Timesaver Website

Jennifer Cooper Timesaver Instagram

Jennifer Cooper Linked In

FREE DOWNLOAD: Timesaving Guide To AI Tools

AI TOOLS MENTIONED:

Chat GPT

Claude

Google Gemini

Goblin Tools

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

This episode was sponsored by Jennifer Cooper Timesaver

Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.

Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.

Find out more about how Jenny can help you at www.jennifercoopertimesaver.com

Instagram - @jennifercoopertimesaver

Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what yo need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Masterclass

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Welcome to the bring your product idea to Life podcast.

This is the podcast for you if you're getting started selling products or if you'd

like to create your own product to sell. I'm Vicki Weinberg, a product

creation coach and Amazon expert. Every week I share friendly,

practical advice as well as inspirational stories from small businesses.

Let's get started.

So today on the pod us, I'm talking to Jennifer Cooper. Jenny is the

founder of Jennifer Cooper Timesaver, a team of talented ladies dedicated to

helping you and your business thrive. Jenny is an expert at helping indie

business owners save time and money with tech, utilizing the systems

available to help you get more done with less effort so you can focus on

the areas of your business that light you up. Jenny is passionate about teaching

entrepreneurs and founders how they can leverage the rapid advancements

in AI in their business, suggesting use cases and opportunities

you may never have considered. So today's episode is, as you might expect, all

about AI and how you can use AI to not only save time in your

business, but also to help you with some of the tasks you need to get

done. And Jenny talks about how she feels that small businesses can use

AI to kind of level the playing fields and put them on a similar footing

in some areas with some of the larger businesses who maybe have

some more resources at hand. This was a really fascinating conversation.

I certainly took away from it. A few things I'm going to go away

and do to kind of try and use AI. I've been using it a little

bit in my business, which we discuss more in this episode, but Jenny definitely

gave me some ideas to think about, things I'd never even considered

and ways that I could really utilize it to save some time and stop

the procrastination as well, which is always good. So I would love now

to introduce you to Jenny.

So hi Jenny, thank you so much for being here again. Hi

Vicki, thanks for having me back. You're welcome. So can you please

just remind everyone of what you do your business and just give

a little introduction? So my name's Jenny. I'm

the founder of Jennifer Cooper Time Saver, which is a business all

about helping solopreneurs and independent businesses

save time in their business and get more done. The idea is to take

everything off you, which is not why you got into small business,

such as social media, being visible online, sorting out your

website, dealing with your emails so that you can focus on what you

actually want to do in your business, such as getting on with, coming up with

product ideas and showcasing it to the wider world.

I have a team of six talented ladies who work for me

who do all these tasks. I specialize in

strategy and mentoring. So basically helping you as a

business owner work out where you can save time in your

business, all the different tools you can use to save time free where we

can, and coming up with sort of priorities

of what to get done and also analyzing the commerciality.

So my background is actually in retail, so I spent 18

years as a bookseller. So things like scale and knowing

what scale sales and knowing what will sell

don't faze me. So I think that's a nice addition that I can bring to

people I work with. Thank you. And I have to say you are very

good at all of this. Of all the people I work with, I have to

say you're probably the most proactive at telling me how I can save time and

money on a regular basis, which is always appreciated. So, yeah,

you definitely know your stuff. And so I've

invited you on here today to talk about AI because I know that's something that

you've got a real interest in and you're really specializing in as

well. I don't know anyone at the moment who uses AI as much in business

as you, so really excited to talk about it.

I've only dabbled, I think it's fair to say at this point. So let's

start with the really basic question of what is AI? What does it

mean and what is. So

I would say with AI, you're already using it without even

thinking about it. So if you've got a smartphone, smartwatch, if you've

got a smart assistant in your house, if you've got Alexa or Google home,

you're already using aspects of AI. So basically it's just technology

that has been trained to take a bit of initiative and respond to

human voice and access that information to give you what you want.

So you've probably already been using it for a while anyway. Things that we would

call AI tools, like on your phone, if you can remove someone from the

background, that's all kind of versions of it. But obviously the big

development that's happened is the development of OpenAI,

which is basically, see, I'm not the tech expert on the

actual how it all works and more on how to use it, but it's the

development of AI that basically is learning at a faster speed

and can basically trawl everything on the Internet that's been written

and much faster, come up with responses, but also learn

from that and learn from you to sort of basically improve its

responses. So rather than being stuck at one level, it's constantly learning and

improving. That makes sense. Thank you. And it's definitely,

from what I can see from the very limited plane about I've done, it's definitely

getting more intelligent all the time. And I guess that's because the more

people that use it, the more data it gets and the more it can

learn from it. Yes, completely. But the key thing

here is I could see that a lot of people could be like, I want

to turn off now. I don't want to bring AI into my business because

I think what's stuck in their head is either like the sort of the fear

of the robots thing, or it just makes

everything really unpersonal and it's just thinking about what AI can take

over our jobs and do all our copywriting for us. That is not how

I see it at all. So it is not going to take your

job. What it is is it is just

an absolutely brilliant tool that you can use,

and if you're not using it, you are going to get overtaken by people

who do use it because they are going to be getting so much more done

than you. But this is the key thing. It's not taking your job. It

is a tool to use with your job. Thank you. That's

a really good point to clarify, actually. And from what I can see about

how AI could work, so for my business is I see it, that

AI could just save me time really is the

very crux of it. I can see a few ways, well, actually you've shown me

a few ways where AI can just save me some time. And

I don't think it's the solution. I don't think people should be using

AI necessarily to do all their writing

or whatever, but there's definitely, I think some of the

automation aspects are brilliant, and I think that

it can definitely save time on maybe some of the repetitive jobs

that you have to do or just give you a starting point really, when it

comes to anything creative. So I think that's the key thing.

So for me, you can use AI tools and I'll go into detail

explaining different ones there are and how to use them later, but you

can use them to save you time. So to get more done. And I

think particularly for small businesses, that means it's like a great

democratizer because it means you have all these tools at your

disposal to get things done that before AI, you'd need to

hire copywriter, you need to hire a marketing this, you need to hire that. You

can't do that small business. But there's a lot you can use

on AI which will basically allow you to

kind of jump over that and compete with other people. And the other huge

thing is, I think it's absolutely brilliant for,

see, I'm a woman in my forty s and I have perimenopause and

brain fog. It is absolutely brilliant at getting you past procrastination

blocks brain fog if you're dyslexic. So actually

it's this massive tool. Rather than just sat there being stuck,

you can't think of the words, you don't know where to start, go to AI,

use that, and then suddenly you're past that rather than sitting for half a

morning feeling rubbish about yourself. And I think that's a real

benefit, as you say, because I know that sometimes the thing that stops

me writing a social media post or writing a blog post is

starting those first ten words, I think the

hardest. So you're right, it does get you over that. What can be actually a

mental hurdle as well of just looking at a blank page.

So I think there are definitely some benefits of AI, but what

I'd love to do, Jenny, if it's okay, is just get a bit more,

I don't know how we say practical, tangible and talk about what kind of

things can AI do for you and for your business.

So for anyone listening, what are some examples of how we can actually

use AI? So the main AI tools I'm going

to refer to are probably the ones that most people have heard of. So Chat

GPT Claude,

which is another one. Claude's very good for writing and it used to

be Google Bard, but they've just rebranded and now calling it Google

Gemini, which is a worse name. But hey, that's what they've decided to

do. So things that you could use them. I'm going to talk

particularly as a product business owner as obviously I know that's your listeners,

a huge one, is around all your marketing. So

obviously that is a massive endless job as product business

owner idea generation.

So what you can do is you can ask

AI about coming up with email ideas,

social media ideas, blog ideas. Now if you just put in something really

simple of like come up with blog ideas, you're not going to get good content.

So the absolute key thing with AI and where a lot of people make mistakes

is they put in a really simple instruction, it doesn't give a good answer

and they're like, well that's useless, I'm not doing that again. And what you have

to do is you have to get better with your instructions. So you have

to think of AI as rather than Google, where you just put in like you

kind of put in keywords, aren't you? To bring up what you want with AI,

what you want to do is you need to think of it if you had

like an intern or a work experience or a new person in the

job. So you wouldn't just say to that person, would you write a blog post?

What you would do is you give them context. So for instance, if

you want to say, get ideas for what emails could I send out

to my list? You need to follow the four things. So what you need

to do is say who you are. So you would say, right, I am a

product business owner who makes lampshades.

My main clients are. And then maybe miss sort of the taste

that they like, maybe boho, you need to explain what

you want. So I want a load of email ideas that

are relevant, say, for this season and will encourage buyers to do

this, want to do objectives. So you sort of say, like, I want this

many ideas or I want it in this format. So that's the one. Can you

see you're giving it a lot more information? And then if you do that, then

you start getting good ideas. Now, what you get, this is the other

mistake. People think you use exactly what you get. You don't use exactly what you

get, but it sparks ideas. So I did this for a client

yesterday who runs an online business. It came up with 20

ideas. Then I could go through them and go,

no, but actually, oh, that's a good idea. And what it does is it sparks

the idea for you of like, all right, I could do that and actually I

could apply that to that product and do that. So that's the kind of understanding,

it's more about the idea and sparking the inspiration rather than

this is exactly what I'm going to use. So

that is absolutely brilliant. And again, you can do this again, blog. So I would

say, rather than writing the blog post, what you want to do is get

it, suggest ideas for blog post, bring

up suggestions of what would appeal to this audience, and that's where

it's really useful. You can also use it. Product business.

So what would the objections be? So rather than you having to sit and think

of, like, why wouldn't people want to buy this product? You can say to

AI, right, I've got this product. What are the reasons people might not want to

buy it? And it will just go voom. So rather than you maybe having to

ask 20 different friends or really brainstorm AI will instantly come up with that.

And then you've got loads of ideas that you can either address. Do your social

media posts about, do your blog post about. About overcoming the

objections people might have to buy it. Did you see what I'm saying?

It's kind of. It's about using those ideas, I imagine,

as well. Jenny, sorry to interrupt, but I'm just thinking that if you wanted to

have a frequently asked questions page on your website, that to me, for you,

sparks an idea in me that that would actually be something else that maybe AI

could help you with. What questions would people have about my product

or my business, for example? Obviously giving it absolutely perfect for

that. So it's more about that rather than I think people have got stuck in

the, oh, it's creating the content. It's not creating the content. What it is is

it's getting you past all those ideas. So you could come up with that.

But if you were trying to come up with those frequently asked problems,

potentially that's a morning that you're spending researching, maybe looking at other

websites. Now, this is the other key thing. This is why a is better than

Google. Because if you're looking at other websites and if you're on Google, like me,

then you see other stuff and before you know it, you're on Facebook and you

spent ten minutes looking at your friend's post about their holiday and you can't even

remember what you're doing. The beautiful thing about if you stay in AI is

at the moment, there's nothing on the sidebars, there's no adverts,

there's no distractions. You're not clicking onto another tab. So it's

really clear you don't get distracted. You get that answer instantly and

without you sort of disappearing into Facebook for hours.

Yeah, that's really good, because as you say, it's so easy to just

get distracted online. I really like that about AI

tools as well at the moment, because obviously this might change. As you say, there's

nowhere else to go. It's very focused on keeping

you where you are. So that's kind of one

thing around sort of big ideas. Then you can use it particularly

around content for really little specific things. So it's really good

if you just say, want a list of national days relevant to your industry

hashtags? I've used it for locations as well.

So I work with some property

businesses and basically we want to attract people living in the wealthiest villages

in a certain area. So I can just put into AI. Can you give me

list of the wealthiest villages in this area, formatted

as a list with hashtags in front? Boom. I've got my list of villages that

I want to tag in on this post. So it's really good on

those little things as well as the bigger things.

But also there's other tools you can use. It's brilliant for

repurposing content. So, for instance,

I think people know I work with you on your podcast, but I work with

other podcasts. If you've already created a podcast, so you've

already got that audio recording, you can then now put it

into AI tools, for instance, cast magic. And it will

basically not only give you the script, but you can press buttons and it will

turn that into a blog, it will give you headlines, it will give you suggested

social media posts. So the key thing is here is AI has not

created that content, you've created that original content.

But what it's done is it's then instantly repurposed it for you into lots

of different things. So I've also done that for clients. We've created blog posts

out of Instagram posts. So again, that's their original work.

They've written those Instagram posts. I find several around a theme.

Put it all into AI, it turns it into blog posts. Now, as with all

AI, if it's writing something, it's about 80% done. So you have

to add that 20% at the end. So you have to finesse it, tidy it

up a bit, add in the personal details. But that means that I'm

creating a blog post for them, say, in about 30 minutes.

That would take potentially a day before. So

suddenly they're getting something from content they've already got, which then they can put on

their website and use for SEO and boost them. So for me, that's where it's

a democratizer. It means that that's accessible to anyone rather than, oh,

I've got to pay a whole team or find a day in my week to

do this. Yeah, that's a great example, Jenny. And for me,

I think the main thing of AI is it is a time

saver. So as you mentioned with the podcast episode. So with

these episodes, I use AI now to generate the title. So

I've recorded the interview, but I could spend a disproportionate amount of

time thinking, what should I call this one? Which sounds really silly,

but it's important because you want people to find this content you've created. You want

them to find your guest and listen to the episode. So you can spend a

disproportionate amount of time thinking, what do I call it? What will get the most

views? But actually using something like AI to suggest

it for you, it comes up with 20 ideas in seconds.

And the ones it suggests may not be entirely right,

but it just gives you, like you say something to spark a bit of creativity

and gets you thinking differently. Because I think all of us can kind

of get stuck in the same format using the same ideas. So I think

fresh ideas is amazing. And the key thing to remember there is

there's the human at the beginning, at the end. So you've put in the information,

created the thing for it to come up with the titles, but also your then

human interaction at the end of your reviewing them and going, no, okay, that

one. Right. Maybe tweak that, maybe combine those two and then that's your thing.

So it's like working with the system because

you're coming up with it together rather than just a computer doing everything.

It's two way process. Yeah. Thank

you. I can definitely see how it can

save a lot of time and money, as you say. Because

where before a lot of us would have to hire somebody, maybe to write our

social media posts or create the blogs,

it's another option. And so just thinking about more ways

that you can use AI. So a lot of

way I think about it is basically trying to get past stuff that you're procrastinating

over, which is normally because there's a block and it's hard and it's tricky and

you don't know where to start. So a big thing is it gets you past

that blank page. So things I've done is if you've got a

tricky email to write, I have used it where

you write your angry email in AI of what you really want to say to

the client. And then you say, please, can you turn that into something professional that

I can send? And it does. You get your stress out and then you get

your professional email if you like. Oh, I need to write an email

asking for testimonials, but I just can't think how to word it. Put it in

AI, it gives you the basis, then you just tweak it so it sounds

like you and out it goes. So it's things like that, that otherwise,

if you look at those tasks, basically that, you know, are sitting on your to

do list and you're struggling to get done with. That's what I would

say. Is there an AI solution to that? Can you use that to get you

past what the block is. It's also brilliant if

you're feeling overwhelmed as well. So what

you can do is you can particularly, it's something

called goblin tools, which is very good for this, but you can just brain dump.

So basically just write free form write. If that's too much, you can

record it on just any sort of phone app

recorder and then put the mp for recording in, download that

and then basically put the script in and it will sort it all out to

you. So you can give it instructions of like, basically, please can you turn this

into do list of prioritizing tasks that I've said are immediate. And so

rather than you getting overwhelmed, you can actually use it to sort all those tasks

for you and come up with a suggested order. So it's brilliant for things like

that. Meetings, you should never worry, no

one should be taking meeting minutes anymore.

AI can do all of that. So you'll have probably seen on things

like Zoom, you can record and use AI and you can come up

with actions at the end. But basically what I do now is

I check in with all my clients when we're having a conversation. I check if

I can record, I record it. That means in the

meeting I'm not trying to put notes down, I'm actually fully

present with my client talking it through with them. But the end, I've got the

recording, put it in, into a script, put it into AI and go please, can

you pull out all the actions, all the relevant information? Boom.

I've got a beautiful summary of everything that we agreed to do. So,

I mean, that just saves so much time. Years ago, I used to work

for a village hall and used to have to do the minutes at those meetings.

My word, if I could have used AI just to record it,

it would have been brilliant. I've heard of people even using it now where they're

so used to using AI, they actually always make sure they say really

clearly this is an action because they know the AI will pick up in that

and make it even clearer for the AI of what to do. I'm hoping

this is helping. It's just kind of really widening and

experimenting, thinking, oh, is there something I could do with this? Is this going to

save me time? That's brilliant. Thank you.

I feel like I personally have only just touched the surface of AI because I

hope there's a few things I've been tentatively using,

but I can definitely see. Yeah, I'm getting quite inspired actually, of all the

things that could be done, I think I'm going to be a full

convert using everything.

Sorry, Jen. I think that's the key. I think the key is just to have

a play and just sort of

not be scared of it, but just experiment and then that's how you'll get

better results. Thank you. And so we have

spoken about the benefits. Are there any benefits that we haven't touched on yet,

Jenny? Because I don't want to. I think one of the main

ones is just that it has got basically

mental health benefits in that it is a way to get

past that brain fog. I can't remember the word for that thing

or like, what are different ways of saying this? And it can help with that.

I've also seen another great example of

basically someone, if you're dyslexic. So I saw an example

online of perfectly

working as a gardener, brilliant at the job, but was struggling

because of severe dyslexia with how to just send a professional email

and deal with that. He just puts it all in AI now so he can

run his business and get on with what he's great at. And that's helped him

overcome can because it just turns it into

something professional. So I think there's a lot of good.

There's a really interesting interview with Bill

Gates, who's kind of looking at how they can use AI in Africa

and kind of like some really positive stories. One of the big things they were

talking about that they're hoping to be able to do there is to use it

for basically medical diagnosis because it can

access everything. So, for instance, if

you're really limited on doctors, but they can access all their information on

AI, that's going to help hugely. And the other big thing they were talking about

was the language barriers, because it could instantly transform things

into the language. So, for instance, in education, rather than having

textbooks in English, you can use AI to get that

textbook translated into what's actually the local language.

So there's some really sort of positive things because I think what tends to

dominate the headlines are like the scare stories, and

it's definitely true. Like we need to work out security

implications, we need to work out how to handle it safely. But on the flip

side, there are so many positive benefits for basically

democratizing things across the world and just helping people

sort of, whatever their situation is, run their business more efficiently.

I really like that. Thank you. And as I keep saying that, you've definitely

given me some more ideas on how it could be used. I really like the

idea of using it as a starting point. I'm looking at my to do list

and I'm looking at what's been on there for a week or two and I

like the thought of going, okay, let's see if AI can help me just

get started with this task that just keeps getting pushed back. For

example, I think that's a really good suggestion

as so many of these. I think there's such a lot that can be done

and it's just working out how it works for you.

We've probably touched on these slightly, but so for small businesses

we've talked a lot about the benefits. Are there any real downsides

or even just things to be aware of when we start

using AI on our businesses? Are there things we need to know and look out

for? Yes, quite a few things. First thing

is basically it's a conversation with

the AI to get the result you want. So if you just put in a

fairly simple command and it doesn't bring out what you want, don't get in a

grump. Imagine they're your intern, your work experience.

Need to give them all. A really great tip I've seen is

you can actually say to AI, like ask me five questions that will

then improve your response so that actually it then asks you things you can

narrow down so you get better response. The next

thing is obviously particularly around research, be aware

that it's not always accurate. So for instance, I

was using it to look at an article this

morning and it basically came up with something. It said

oh well, according to this company's report. And then I said well,

can you cite, can you give me the link to this report? And then it

was like all right, so it hadn't actually got an actual report. What it had

is it just pulled generally from the Internet. And then actually I followed

it and I saw that someone had obviously written a clearly totally AI

generated blog because they hadn't checked it and that's what it was

pulling from. So basically with research, be really

careful. As soon as you're getting into any sort of facts or stats,

you really need to ask it. Then like can you give me the source for

this? Otherwise recheck it.

Obviously

you don't just post something as it is. So particularly if you're an e commerce,

you're using something like Shopify. You'll see that some of these platforms are now

offering AI product descriptions. Use that as

the starting point. Don't use it as the finished thing because it won't be personal,

it won't be speaking directly to your customers. So again, you can use that

as the kickstart but I think the mistake would be if you

don't personalize it, because then it becomes obvious it's been written by

AI and you will be able to spot it when stuff has been

written. I think that's the mistake. If you just take it without adding that

personality at the end, people can tell that it's written. So I think

those are the key things. The other probably

main issue particularly is around imagery at the moment.

So there are some quite exciting tools canva's got. You

can use AI and canva to create images. You can know what a

picture of a donkey in a boat made out of bananas and it will create

that for you. It'll be bizarre, but it will create it again. You can do

that with a paid version of Chat GPT, which is called Dali, or on

something called mid journey. So you can create amazing images but you don't own

them. So that's the other thing as well. So you don't have that copyright. So

it's just being aware of that as well. If you were using that,

that's really good to know. Thank you. Yes, there's definitely lots to

think about. And what about privacy as well? Do we need to be

worried about the key thing? So I wouldn't, for instance,

upload anything that's got particularly

personal business, basically stuff that you wouldn't. It's

again, go back to that work assistant person, what

wouldn't you tell them? Don't put that on the Internet and don't tell that to

AI. So obviously secure financial stuff in your

business, things like that. It's just kind of common sense.

So yeah, I think that's the best way of doing it, of just imagining that

AI is your work experience. And then that almost helps you through all these

decisions because, for instance, with the work experience, you wouldn't trust their research

without asking them to tell you where they found it from and you wouldn't give

them secure business things without.

So I think that helps as the analogy to kind of keep in mind

what not to share with AI. That's really useful. Thank you. Because I do

know that lots of people are worried about the privacy aspects, but I

guess if you're using it for these, I don't want to say generic, but they

are fairly generic tasks. Help me write an email, help me write a

post. Presumably there wouldn't be anything in there that would matter if it was on

the Internet. I mean, it's probably going to end up on the Internet anyway. So

I think hopefully that puts people's minds at rest that it's only

using the information you tell it. And as long as you're smart about

what you disclose to AI, it

only gets what you give it. What I'm trying to say. So yeah, just

follow the normal security practices you do anything else and you'll be

fine. Thank you. I think that's reassuring. And so

just a few more questions before we finish, Jenny. First of all, I would love

to know, do you have examples of how product businesses are currently

using AI? Anything you've seen or done that you think, oh, that's worth

letting people know about? I think

the biggest one at the moment is probably actually the email writing

because I think that's something that a lot of product businesses

know they need to do more of. I think often we tick off social media,

we don't love social media, but we know we need to get that done. So

we'll tick all that off. But actually the emails is often where people can get

stuck because then they can feel like they're always sending sales

email bye bye bye, and then that feels icky and then you're like, I don't

know quite what to do. Whereas I think AI is brilliant at basically

helping you generate ideas for other things that if

you give it enough information about your brand so maybe a bit about your values.

Sustainability is really important to us. We create these sort of

products. It can give you just so many ideas for seasonal

emails of like, oh, here's a different way of talking about how sustainability

matters in your brand. And I just think that's what I'm seeing at the moment

and I'm using most of my clients is this

actually allows you to deliver them out of emails that you know you

want to and then as soon as you go into

any sort of platforms as well. So it's worth having a look at things like

Klaviyo L. Williamson, you've had on here, will be the person to talk

to, but also crms as well. There's a lot of that now which are

now adding in AI plugins. They can just speed up all that sort of work

and the automations and anticipate what you're going to do. So it's just boom, boom,

boom and it just really speeds up those processes. So I think if

you're using any sort of larger tool like that sort of data,

it's worth just exploring what the AI there can do because you may

well find that something that's taking you quite a long time, AI can do for

you instantly. So it's almost like go and have a little investigate. I'm a

huge fan of YouTube. I think it's one of the best ways to

learn as a free resource. So I'd also say as well, if there's some sort

of tech you're using in your business,

if you've got some time, go and have a little look on YouTube and just

sort of see what videos are around, how to use AI or optimize

that piece of tech you've got and it will come up with stuff. And that's

just the quickest way to learn from other people. So, yeah, I'm just God

bless every youtuber because what they deliver is amazing

and is one of the best ways to learn how to make the most of

tools in your business and get more done. Oh, that's brilliant. Thank you,

Jenny. Now, before we go, I'd like to say please can we put all the

links to the tools that you've mentioned in the show notes? Because I think that'd

be really useful to give people a starting point because as you say, we don't

want to have to take notes while listening to podcasts. So we'll put links to

all of the AI tools that you've mentioned so that people can go

directly to the show notes, get the links and start having a play if you're

not already. And my final question is,

especially related to AI, what would be your number one piece of

advice? Don't be

scared. And I think probably what we've

talked about in this podcast is maybe as a starting point, look at

those to dos on your list that have sat there forever and

maybe have a little think about is there a way AI can help with this?

Can AI suggest a way to write this email? Can AI come up with some

ideas for that just to try and get them ticked off?

So I just really hope product business owners can

embrace it because I think there's so much in your

business that you could be saving time on this and just allow

you to do the things that matter. So rather than you spending hours

behind the computer screen creating this, if you can use AI, hopefully that's more time

that you can get to trade fairs. That's more time you can get out and

talk to people. That's more time you can meet people in person with networking and

build your brand that way. So I really hope they can use

it basically almost to get onto the things that they are brilliant at in

their business. Oh, that's really helpful. Thank you so much. And

my task is going to be look at what I've got on my to do

list. I'm going to take that action. I'm going to look at what I've got

on my to do list I haven't done and see if AI can help me

get started. So if anyone does want any more support

with AI, I have a free download of

the top AI tools that I recommend you go and have a play with, which

will include pretty much everything I've talked about here. I also

have a paid resource as well on basically

creative ways to use AI in your business so they will all be in the

show notes too. I can also offer one to one AI mentoring. So if you

would like someone to actually basically get on a call with you and sort of

go through priorities in your business and sort of illustrate where you could use

AI, I'm very happy to do that as well. Amazing. Thank you Jenny. And as

you say, we will link to all of this in the show notes. Thank you.

Thank you so much. Thank you

so much for listening. Right to the end of this episode, do remember that you

can get the fullback catalogue and lots of free resources on my website,

vickiweinberg.com. Please do remember to rate and review this

episode if you've enjoyed it and also share it with a friend who you think

might find it useful. Thank you again and see you next week.