My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Jenny is passionate about teaching entrepreneurs and founders how they can leverage the rapid advancements in AI in their business, suggesting use cases and opportunities you may never have considered
Jenny shares how AI can not only save time in business but help you tackle a whole variety of tasks, including procrastination. Jenny shares how small businesses can use AI to even the odds against bigger players with more resources. It was an eye-opening talk. I learned a lot and got some great new ideas on how I can use AI in my business, that I can’t wait to try out.
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This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at www.jennifercoopertimesaver.com
Instagram - @jennifercoopertimesaver
Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/
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Welcome to the bring your product idea to Life podcast.
Speaker:This is the podcast for you if you're getting started selling products or if you'd
Speaker:like to create your own product to sell. I'm Vicki Weinberg, a product
Speaker:creation coach and Amazon expert. Every week I share friendly,
Speaker:practical advice as well as inspirational stories from small businesses.
Speaker:Let's get started.
Speaker:So today on the pod us, I'm talking to Jennifer Cooper. Jenny is the
Speaker:founder of Jennifer Cooper Timesaver, a team of talented ladies dedicated to
Speaker:helping you and your business thrive. Jenny is an expert at helping indie
Speaker:business owners save time and money with tech, utilizing the systems
Speaker:available to help you get more done with less effort so you can focus on
Speaker:the areas of your business that light you up. Jenny is passionate about teaching
Speaker:entrepreneurs and founders how they can leverage the rapid advancements
Speaker:in AI in their business, suggesting use cases and opportunities
Speaker:you may never have considered. So today's episode is, as you might expect, all
Speaker:about AI and how you can use AI to not only save time in your
Speaker:business, but also to help you with some of the tasks you need to get
Speaker:done. And Jenny talks about how she feels that small businesses can use
Speaker:AI to kind of level the playing fields and put them on a similar footing
Speaker:in some areas with some of the larger businesses who maybe have
Speaker:some more resources at hand. This was a really fascinating conversation.
Speaker:I certainly took away from it. A few things I'm going to go away
Speaker:and do to kind of try and use AI. I've been using it a little
Speaker:bit in my business, which we discuss more in this episode, but Jenny definitely
Speaker:gave me some ideas to think about, things I'd never even considered
Speaker:and ways that I could really utilize it to save some time and stop
Speaker:the procrastination as well, which is always good. So I would love now
Speaker:to introduce you to Jenny.
Speaker:So hi Jenny, thank you so much for being here again. Hi
Speaker:Vicki, thanks for having me back. You're welcome. So can you please
Speaker:just remind everyone of what you do your business and just give
Speaker:a little introduction? So my name's Jenny. I'm
Speaker:the founder of Jennifer Cooper Time Saver, which is a business all
Speaker:about helping solopreneurs and independent businesses
Speaker:save time in their business and get more done. The idea is to take
Speaker:everything off you, which is not why you got into small business,
Speaker:such as social media, being visible online, sorting out your
Speaker:website, dealing with your emails so that you can focus on what you
Speaker:actually want to do in your business, such as getting on with, coming up with
Speaker:product ideas and showcasing it to the wider world.
Speaker:I have a team of six talented ladies who work for me
Speaker:who do all these tasks. I specialize in
Speaker:strategy and mentoring. So basically helping you as a
Speaker:business owner work out where you can save time in your
Speaker:business, all the different tools you can use to save time free where we
Speaker:can, and coming up with sort of priorities
Speaker:of what to get done and also analyzing the commerciality.
Speaker:So my background is actually in retail, so I spent 18
Speaker:years as a bookseller. So things like scale and knowing
Speaker:what scale sales and knowing what will sell
Speaker:don't faze me. So I think that's a nice addition that I can bring to
Speaker:people I work with. Thank you. And I have to say you are very
Speaker:good at all of this. Of all the people I work with, I have to
Speaker:say you're probably the most proactive at telling me how I can save time and
Speaker:money on a regular basis, which is always appreciated. So, yeah,
Speaker:you definitely know your stuff. And so I've
Speaker:invited you on here today to talk about AI because I know that's something that
Speaker:you've got a real interest in and you're really specializing in as
Speaker:well. I don't know anyone at the moment who uses AI as much in business
Speaker:as you, so really excited to talk about it.
Speaker:I've only dabbled, I think it's fair to say at this point. So let's
Speaker:start with the really basic question of what is AI? What does it
Speaker:mean and what is. So
Speaker:I would say with AI, you're already using it without even
Speaker:thinking about it. So if you've got a smartphone, smartwatch, if you've
Speaker:got a smart assistant in your house, if you've got Alexa or Google home,
Speaker:you're already using aspects of AI. So basically it's just technology
Speaker:that has been trained to take a bit of initiative and respond to
Speaker:human voice and access that information to give you what you want.
Speaker:So you've probably already been using it for a while anyway. Things that we would
Speaker:call AI tools, like on your phone, if you can remove someone from the
Speaker:background, that's all kind of versions of it. But obviously the big
Speaker:development that's happened is the development of OpenAI,
Speaker:which is basically, see, I'm not the tech expert on the
Speaker:actual how it all works and more on how to use it, but it's the
Speaker:development of AI that basically is learning at a faster speed
Speaker:and can basically trawl everything on the Internet that's been written
Speaker:and much faster, come up with responses, but also learn
Speaker:from that and learn from you to sort of basically improve its
Speaker:responses. So rather than being stuck at one level, it's constantly learning and
Speaker:improving. That makes sense. Thank you. And it's definitely,
Speaker:from what I can see from the very limited plane about I've done, it's definitely
Speaker:getting more intelligent all the time. And I guess that's because the more
Speaker:people that use it, the more data it gets and the more it can
Speaker:learn from it. Yes, completely. But the key thing
Speaker:here is I could see that a lot of people could be like, I want
Speaker:to turn off now. I don't want to bring AI into my business because
Speaker:I think what's stuck in their head is either like the sort of the fear
Speaker:of the robots thing, or it just makes
Speaker:everything really unpersonal and it's just thinking about what AI can take
Speaker:over our jobs and do all our copywriting for us. That is not how
Speaker:I see it at all. So it is not going to take your
Speaker:job. What it is is it is just
Speaker:an absolutely brilliant tool that you can use,
Speaker:and if you're not using it, you are going to get overtaken by people
Speaker:who do use it because they are going to be getting so much more done
Speaker:than you. But this is the key thing. It's not taking your job. It
Speaker:is a tool to use with your job. Thank you. That's
Speaker:a really good point to clarify, actually. And from what I can see about
Speaker:how AI could work, so for my business is I see it, that
Speaker:AI could just save me time really is the
Speaker:very crux of it. I can see a few ways, well, actually you've shown me
Speaker:a few ways where AI can just save me some time. And
Speaker:I don't think it's the solution. I don't think people should be using
Speaker:AI necessarily to do all their writing
Speaker:or whatever, but there's definitely, I think some of the
Speaker:automation aspects are brilliant, and I think that
Speaker:it can definitely save time on maybe some of the repetitive jobs
Speaker:that you have to do or just give you a starting point really, when it
Speaker:comes to anything creative. So I think that's the key thing.
Speaker:So for me, you can use AI tools and I'll go into detail
Speaker:explaining different ones there are and how to use them later, but you
Speaker:can use them to save you time. So to get more done. And I
Speaker:think particularly for small businesses, that means it's like a great
Speaker:democratizer because it means you have all these tools at your
Speaker:disposal to get things done that before AI, you'd need to
Speaker:hire copywriter, you need to hire a marketing this, you need to hire that. You
Speaker:can't do that small business. But there's a lot you can use
Speaker:on AI which will basically allow you to
Speaker:kind of jump over that and compete with other people. And the other huge
Speaker:thing is, I think it's absolutely brilliant for,
Speaker:see, I'm a woman in my forty s and I have perimenopause and
Speaker:brain fog. It is absolutely brilliant at getting you past procrastination
Speaker:blocks brain fog if you're dyslexic. So actually
Speaker:it's this massive tool. Rather than just sat there being stuck,
Speaker:you can't think of the words, you don't know where to start, go to AI,
Speaker:use that, and then suddenly you're past that rather than sitting for half a
Speaker:morning feeling rubbish about yourself. And I think that's a real
Speaker:benefit, as you say, because I know that sometimes the thing that stops
Speaker:me writing a social media post or writing a blog post is
Speaker:starting those first ten words, I think the
Speaker:hardest. So you're right, it does get you over that. What can be actually a
Speaker:mental hurdle as well of just looking at a blank page.
Speaker:So I think there are definitely some benefits of AI, but what
Speaker:I'd love to do, Jenny, if it's okay, is just get a bit more,
Speaker:I don't know how we say practical, tangible and talk about what kind of
Speaker:things can AI do for you and for your business.
Speaker:So for anyone listening, what are some examples of how we can actually
Speaker:use AI? So the main AI tools I'm going
Speaker:to refer to are probably the ones that most people have heard of. So Chat
Speaker:GPT Claude,
Speaker:which is another one. Claude's very good for writing and it used to
Speaker:be Google Bard, but they've just rebranded and now calling it Google
Speaker:Gemini, which is a worse name. But hey, that's what they've decided to
Speaker:do. So things that you could use them. I'm going to talk
Speaker:particularly as a product business owner as obviously I know that's your listeners,
Speaker:a huge one, is around all your marketing. So
Speaker:obviously that is a massive endless job as product business
Speaker:owner idea generation.
Speaker:So what you can do is you can ask
Speaker:AI about coming up with email ideas,
Speaker:social media ideas, blog ideas. Now if you just put in something really
Speaker:simple of like come up with blog ideas, you're not going to get good content.
Speaker:So the absolute key thing with AI and where a lot of people make mistakes
Speaker:is they put in a really simple instruction, it doesn't give a good answer
Speaker:and they're like, well that's useless, I'm not doing that again. And what you have
Speaker:to do is you have to get better with your instructions. So you have
Speaker:to think of AI as rather than Google, where you just put in like you
Speaker:kind of put in keywords, aren't you? To bring up what you want with AI,
Speaker:what you want to do is you need to think of it if you had
Speaker:like an intern or a work experience or a new person in the
Speaker:job. So you wouldn't just say to that person, would you write a blog post?
Speaker:What you would do is you give them context. So for instance, if
Speaker:you want to say, get ideas for what emails could I send out
Speaker:to my list? You need to follow the four things. So what you need
Speaker:to do is say who you are. So you would say, right, I am a
Speaker:product business owner who makes lampshades.
Speaker:My main clients are. And then maybe miss sort of the taste
Speaker:that they like, maybe boho, you need to explain what
Speaker:you want. So I want a load of email ideas that
Speaker:are relevant, say, for this season and will encourage buyers to do
Speaker:this, want to do objectives. So you sort of say, like, I want this
Speaker:many ideas or I want it in this format. So that's the one. Can you
Speaker:see you're giving it a lot more information? And then if you do that, then
Speaker:you start getting good ideas. Now, what you get, this is the other
Speaker:mistake. People think you use exactly what you get. You don't use exactly what you
Speaker:get, but it sparks ideas. So I did this for a client
Speaker:yesterday who runs an online business. It came up with 20
Speaker:ideas. Then I could go through them and go,
Speaker:no, but actually, oh, that's a good idea. And what it does is it sparks
Speaker:the idea for you of like, all right, I could do that and actually I
Speaker:could apply that to that product and do that. So that's the kind of understanding,
Speaker:it's more about the idea and sparking the inspiration rather than
Speaker:this is exactly what I'm going to use. So
Speaker:that is absolutely brilliant. And again, you can do this again, blog. So I would
Speaker:say, rather than writing the blog post, what you want to do is get
Speaker:it, suggest ideas for blog post, bring
Speaker:up suggestions of what would appeal to this audience, and that's where
Speaker:it's really useful. You can also use it. Product business.
Speaker:So what would the objections be? So rather than you having to sit and think
Speaker:of, like, why wouldn't people want to buy this product? You can say to
Speaker:AI, right, I've got this product. What are the reasons people might not want to
Speaker:buy it? And it will just go voom. So rather than you maybe having to
Speaker:ask 20 different friends or really brainstorm AI will instantly come up with that.
Speaker:And then you've got loads of ideas that you can either address. Do your social
Speaker:media posts about, do your blog post about. About overcoming the
Speaker:objections people might have to buy it. Did you see what I'm saying?
Speaker:It's kind of. It's about using those ideas, I imagine,
Speaker:as well. Jenny, sorry to interrupt, but I'm just thinking that if you wanted to
Speaker:have a frequently asked questions page on your website, that to me, for you,
Speaker:sparks an idea in me that that would actually be something else that maybe AI
Speaker:could help you with. What questions would people have about my product
Speaker:or my business, for example? Obviously giving it absolutely perfect for
Speaker:that. So it's more about that rather than I think people have got stuck in
Speaker:the, oh, it's creating the content. It's not creating the content. What it is is
Speaker:it's getting you past all those ideas. So you could come up with that.
Speaker:But if you were trying to come up with those frequently asked problems,
Speaker:potentially that's a morning that you're spending researching, maybe looking at other
Speaker:websites. Now, this is the other key thing. This is why a is better than
Speaker:Google. Because if you're looking at other websites and if you're on Google, like me,
Speaker:then you see other stuff and before you know it, you're on Facebook and you
Speaker:spent ten minutes looking at your friend's post about their holiday and you can't even
Speaker:remember what you're doing. The beautiful thing about if you stay in AI is
Speaker:at the moment, there's nothing on the sidebars, there's no adverts,
Speaker:there's no distractions. You're not clicking onto another tab. So it's
Speaker:really clear you don't get distracted. You get that answer instantly and
Speaker:without you sort of disappearing into Facebook for hours.
Speaker:Yeah, that's really good, because as you say, it's so easy to just
Speaker:get distracted online. I really like that about AI
Speaker:tools as well at the moment, because obviously this might change. As you say, there's
Speaker:nowhere else to go. It's very focused on keeping
Speaker:you where you are. So that's kind of one
Speaker:thing around sort of big ideas. Then you can use it particularly
Speaker:around content for really little specific things. So it's really good
Speaker:if you just say, want a list of national days relevant to your industry
Speaker:hashtags? I've used it for locations as well.
Speaker:So I work with some property
Speaker:businesses and basically we want to attract people living in the wealthiest villages
Speaker:in a certain area. So I can just put into AI. Can you give me
Speaker:list of the wealthiest villages in this area, formatted
Speaker:as a list with hashtags in front? Boom. I've got my list of villages that
Speaker:I want to tag in on this post. So it's really good on
Speaker:those little things as well as the bigger things.
Speaker:But also there's other tools you can use. It's brilliant for
Speaker:repurposing content. So, for instance,
Speaker:I think people know I work with you on your podcast, but I work with
Speaker:other podcasts. If you've already created a podcast, so you've
Speaker:already got that audio recording, you can then now put it
Speaker:into AI tools, for instance, cast magic. And it will
Speaker:basically not only give you the script, but you can press buttons and it will
Speaker:turn that into a blog, it will give you headlines, it will give you suggested
Speaker:social media posts. So the key thing is here is AI has not
Speaker:created that content, you've created that original content.
Speaker:But what it's done is it's then instantly repurposed it for you into lots
Speaker:of different things. So I've also done that for clients. We've created blog posts
Speaker:out of Instagram posts. So again, that's their original work.
Speaker:They've written those Instagram posts. I find several around a theme.
Speaker:Put it all into AI, it turns it into blog posts. Now, as with all
Speaker:AI, if it's writing something, it's about 80% done. So you have
Speaker:to add that 20% at the end. So you have to finesse it, tidy it
Speaker:up a bit, add in the personal details. But that means that I'm
Speaker:creating a blog post for them, say, in about 30 minutes.
Speaker:That would take potentially a day before. So
Speaker:suddenly they're getting something from content they've already got, which then they can put on
Speaker:their website and use for SEO and boost them. So for me, that's where it's
Speaker:a democratizer. It means that that's accessible to anyone rather than, oh,
Speaker:I've got to pay a whole team or find a day in my week to
Speaker:do this. Yeah, that's a great example, Jenny. And for me,
Speaker:I think the main thing of AI is it is a time
Speaker:saver. So as you mentioned with the podcast episode. So with
Speaker:these episodes, I use AI now to generate the title. So
Speaker:I've recorded the interview, but I could spend a disproportionate amount of
Speaker:time thinking, what should I call this one? Which sounds really silly,
Speaker:but it's important because you want people to find this content you've created. You want
Speaker:them to find your guest and listen to the episode. So you can spend a
Speaker:disproportionate amount of time thinking, what do I call it? What will get the most
Speaker:views? But actually using something like AI to suggest
Speaker:it for you, it comes up with 20 ideas in seconds.
Speaker:And the ones it suggests may not be entirely right,
Speaker:but it just gives you, like you say something to spark a bit of creativity
Speaker:and gets you thinking differently. Because I think all of us can kind
Speaker:of get stuck in the same format using the same ideas. So I think
Speaker:fresh ideas is amazing. And the key thing to remember there is
Speaker:there's the human at the beginning, at the end. So you've put in the information,
Speaker:created the thing for it to come up with the titles, but also your then
Speaker:human interaction at the end of your reviewing them and going, no, okay, that
Speaker:one. Right. Maybe tweak that, maybe combine those two and then that's your thing.
Speaker:So it's like working with the system because
Speaker:you're coming up with it together rather than just a computer doing everything.
Speaker:It's two way process. Yeah. Thank
Speaker:you. I can definitely see how it can
Speaker:save a lot of time and money, as you say. Because
Speaker:where before a lot of us would have to hire somebody, maybe to write our
Speaker:social media posts or create the blogs,
Speaker:it's another option. And so just thinking about more ways
Speaker:that you can use AI. So a lot of
Speaker:way I think about it is basically trying to get past stuff that you're procrastinating
Speaker:over, which is normally because there's a block and it's hard and it's tricky and
Speaker:you don't know where to start. So a big thing is it gets you past
Speaker:that blank page. So things I've done is if you've got a
Speaker:tricky email to write, I have used it where
Speaker:you write your angry email in AI of what you really want to say to
Speaker:the client. And then you say, please, can you turn that into something professional that
Speaker:I can send? And it does. You get your stress out and then you get
Speaker:your professional email if you like. Oh, I need to write an email
Speaker:asking for testimonials, but I just can't think how to word it. Put it in
Speaker:AI, it gives you the basis, then you just tweak it so it sounds
Speaker:like you and out it goes. So it's things like that, that otherwise,
Speaker:if you look at those tasks, basically that, you know, are sitting on your to
Speaker:do list and you're struggling to get done with. That's what I would
Speaker:say. Is there an AI solution to that? Can you use that to get you
Speaker:past what the block is. It's also brilliant if
Speaker:you're feeling overwhelmed as well. So what
Speaker:you can do is you can particularly, it's something
Speaker:called goblin tools, which is very good for this, but you can just brain dump.
Speaker:So basically just write free form write. If that's too much, you can
Speaker:record it on just any sort of phone app
Speaker:recorder and then put the mp for recording in, download that
Speaker:and then basically put the script in and it will sort it all out to
Speaker:you. So you can give it instructions of like, basically, please can you turn this
Speaker:into do list of prioritizing tasks that I've said are immediate. And so
Speaker:rather than you getting overwhelmed, you can actually use it to sort all those tasks
Speaker:for you and come up with a suggested order. So it's brilliant for things like
Speaker:that. Meetings, you should never worry, no
Speaker:one should be taking meeting minutes anymore.
Speaker:AI can do all of that. So you'll have probably seen on things
Speaker:like Zoom, you can record and use AI and you can come up
Speaker:with actions at the end. But basically what I do now is
Speaker:I check in with all my clients when we're having a conversation. I check if
Speaker:I can record, I record it. That means in the
Speaker:meeting I'm not trying to put notes down, I'm actually fully
Speaker:present with my client talking it through with them. But the end, I've got the
Speaker:recording, put it in, into a script, put it into AI and go please, can
Speaker:you pull out all the actions, all the relevant information? Boom.
Speaker:I've got a beautiful summary of everything that we agreed to do. So,
Speaker:I mean, that just saves so much time. Years ago, I used to work
Speaker:for a village hall and used to have to do the minutes at those meetings.
Speaker:My word, if I could have used AI just to record it,
Speaker:it would have been brilliant. I've heard of people even using it now where they're
Speaker:so used to using AI, they actually always make sure they say really
Speaker:clearly this is an action because they know the AI will pick up in that
Speaker:and make it even clearer for the AI of what to do. I'm hoping
Speaker:this is helping. It's just kind of really widening and
Speaker:experimenting, thinking, oh, is there something I could do with this? Is this going to
Speaker:save me time? That's brilliant. Thank you.
Speaker:I feel like I personally have only just touched the surface of AI because I
Speaker:hope there's a few things I've been tentatively using,
Speaker:but I can definitely see. Yeah, I'm getting quite inspired actually, of all the
Speaker:things that could be done, I think I'm going to be a full
Speaker:convert using everything.
Speaker:Sorry, Jen. I think that's the key. I think the key is just to have
Speaker:a play and just sort of
Speaker:not be scared of it, but just experiment and then that's how you'll get
Speaker:better results. Thank you. And so we have
Speaker:spoken about the benefits. Are there any benefits that we haven't touched on yet,
Speaker:Jenny? Because I don't want to. I think one of the main
Speaker:ones is just that it has got basically
Speaker:mental health benefits in that it is a way to get
Speaker:past that brain fog. I can't remember the word for that thing
Speaker:or like, what are different ways of saying this? And it can help with that.
Speaker:I've also seen another great example of
Speaker:basically someone, if you're dyslexic. So I saw an example
Speaker:online of perfectly
Speaker:working as a gardener, brilliant at the job, but was struggling
Speaker:because of severe dyslexia with how to just send a professional email
Speaker:and deal with that. He just puts it all in AI now so he can
Speaker:run his business and get on with what he's great at. And that's helped him
Speaker:overcome can because it just turns it into
Speaker:something professional. So I think there's a lot of good.
Speaker:There's a really interesting interview with Bill
Speaker:Gates, who's kind of looking at how they can use AI in Africa
Speaker:and kind of like some really positive stories. One of the big things they were
Speaker:talking about that they're hoping to be able to do there is to use it
Speaker:for basically medical diagnosis because it can
Speaker:access everything. So, for instance, if
Speaker:you're really limited on doctors, but they can access all their information on
Speaker:AI, that's going to help hugely. And the other big thing they were talking about
Speaker:was the language barriers, because it could instantly transform things
Speaker:into the language. So, for instance, in education, rather than having
Speaker:textbooks in English, you can use AI to get that
Speaker:textbook translated into what's actually the local language.
Speaker:So there's some really sort of positive things because I think what tends to
Speaker:dominate the headlines are like the scare stories, and
Speaker:it's definitely true. Like we need to work out security
Speaker:implications, we need to work out how to handle it safely. But on the flip
Speaker:side, there are so many positive benefits for basically
Speaker:democratizing things across the world and just helping people
Speaker:sort of, whatever their situation is, run their business more efficiently.
Speaker:I really like that. Thank you. And as I keep saying that, you've definitely
Speaker:given me some more ideas on how it could be used. I really like the
Speaker:idea of using it as a starting point. I'm looking at my to do list
Speaker:and I'm looking at what's been on there for a week or two and I
Speaker:like the thought of going, okay, let's see if AI can help me just
Speaker:get started with this task that just keeps getting pushed back. For
Speaker:example, I think that's a really good suggestion
Speaker:as so many of these. I think there's such a lot that can be done
Speaker:and it's just working out how it works for you.
Speaker:We've probably touched on these slightly, but so for small businesses
Speaker:we've talked a lot about the benefits. Are there any real downsides
Speaker:or even just things to be aware of when we start
Speaker:using AI on our businesses? Are there things we need to know and look out
Speaker:for? Yes, quite a few things. First thing
Speaker:is basically it's a conversation with
Speaker:the AI to get the result you want. So if you just put in a
Speaker:fairly simple command and it doesn't bring out what you want, don't get in a
Speaker:grump. Imagine they're your intern, your work experience.
Speaker:Need to give them all. A really great tip I've seen is
Speaker:you can actually say to AI, like ask me five questions that will
Speaker:then improve your response so that actually it then asks you things you can
Speaker:narrow down so you get better response. The next
Speaker:thing is obviously particularly around research, be aware
Speaker:that it's not always accurate. So for instance, I
Speaker:was using it to look at an article this
Speaker:morning and it basically came up with something. It said
Speaker:oh well, according to this company's report. And then I said well,
Speaker:can you cite, can you give me the link to this report? And then it
Speaker:was like all right, so it hadn't actually got an actual report. What it had
Speaker:is it just pulled generally from the Internet. And then actually I followed
Speaker:it and I saw that someone had obviously written a clearly totally AI
Speaker:generated blog because they hadn't checked it and that's what it was
Speaker:pulling from. So basically with research, be really
Speaker:careful. As soon as you're getting into any sort of facts or stats,
Speaker:you really need to ask it. Then like can you give me the source for
Speaker:this? Otherwise recheck it.
Speaker:Obviously
Speaker:you don't just post something as it is. So particularly if you're an e commerce,
Speaker:you're using something like Shopify. You'll see that some of these platforms are now
Speaker:offering AI product descriptions. Use that as
Speaker:the starting point. Don't use it as the finished thing because it won't be personal,
Speaker:it won't be speaking directly to your customers. So again, you can use that
Speaker:as the kickstart but I think the mistake would be if you
Speaker:don't personalize it, because then it becomes obvious it's been written by
Speaker:AI and you will be able to spot it when stuff has been
Speaker:written. I think that's the mistake. If you just take it without adding that
Speaker:personality at the end, people can tell that it's written. So I think
Speaker:those are the key things. The other probably
Speaker:main issue particularly is around imagery at the moment.
Speaker:So there are some quite exciting tools canva's got. You
Speaker:can use AI and canva to create images. You can know what a
Speaker:picture of a donkey in a boat made out of bananas and it will create
Speaker:that for you. It'll be bizarre, but it will create it again. You can do
Speaker:that with a paid version of Chat GPT, which is called Dali, or on
Speaker:something called mid journey. So you can create amazing images but you don't own
Speaker:them. So that's the other thing as well. So you don't have that copyright. So
Speaker:it's just being aware of that as well. If you were using that,
Speaker:that's really good to know. Thank you. Yes, there's definitely lots to
Speaker:think about. And what about privacy as well? Do we need to be
Speaker:worried about the key thing? So I wouldn't, for instance,
Speaker:upload anything that's got particularly
Speaker:personal business, basically stuff that you wouldn't. It's
Speaker:again, go back to that work assistant person, what
Speaker:wouldn't you tell them? Don't put that on the Internet and don't tell that to
Speaker:AI. So obviously secure financial stuff in your
Speaker:business, things like that. It's just kind of common sense.
Speaker:So yeah, I think that's the best way of doing it, of just imagining that
Speaker:AI is your work experience. And then that almost helps you through all these
Speaker:decisions because, for instance, with the work experience, you wouldn't trust their research
Speaker:without asking them to tell you where they found it from and you wouldn't give
Speaker:them secure business things without.
Speaker:So I think that helps as the analogy to kind of keep in mind
Speaker:what not to share with AI. That's really useful. Thank you. Because I do
Speaker:know that lots of people are worried about the privacy aspects, but I
Speaker:guess if you're using it for these, I don't want to say generic, but they
Speaker:are fairly generic tasks. Help me write an email, help me write a
Speaker:post. Presumably there wouldn't be anything in there that would matter if it was on
Speaker:the Internet. I mean, it's probably going to end up on the Internet anyway. So
Speaker:I think hopefully that puts people's minds at rest that it's only
Speaker:using the information you tell it. And as long as you're smart about
Speaker:what you disclose to AI, it
Speaker:only gets what you give it. What I'm trying to say. So yeah, just
Speaker:follow the normal security practices you do anything else and you'll be
Speaker:fine. Thank you. I think that's reassuring. And so
Speaker:just a few more questions before we finish, Jenny. First of all, I would love
Speaker:to know, do you have examples of how product businesses are currently
Speaker:using AI? Anything you've seen or done that you think, oh, that's worth
Speaker:letting people know about? I think
Speaker:the biggest one at the moment is probably actually the email writing
Speaker:because I think that's something that a lot of product businesses
Speaker:know they need to do more of. I think often we tick off social media,
Speaker:we don't love social media, but we know we need to get that done. So
Speaker:we'll tick all that off. But actually the emails is often where people can get
Speaker:stuck because then they can feel like they're always sending sales
Speaker:email bye bye bye, and then that feels icky and then you're like, I don't
Speaker:know quite what to do. Whereas I think AI is brilliant at basically
Speaker:helping you generate ideas for other things that if
Speaker:you give it enough information about your brand so maybe a bit about your values.
Speaker:Sustainability is really important to us. We create these sort of
Speaker:products. It can give you just so many ideas for seasonal
Speaker:emails of like, oh, here's a different way of talking about how sustainability
Speaker:matters in your brand. And I just think that's what I'm seeing at the moment
Speaker:and I'm using most of my clients is this
Speaker:actually allows you to deliver them out of emails that you know you
Speaker:want to and then as soon as you go into
Speaker:any sort of platforms as well. So it's worth having a look at things like
Speaker:Klaviyo L. Williamson, you've had on here, will be the person to talk
Speaker:to, but also crms as well. There's a lot of that now which are
Speaker:now adding in AI plugins. They can just speed up all that sort of work
Speaker:and the automations and anticipate what you're going to do. So it's just boom, boom,
Speaker:boom and it just really speeds up those processes. So I think if
Speaker:you're using any sort of larger tool like that sort of data,
Speaker:it's worth just exploring what the AI there can do because you may
Speaker:well find that something that's taking you quite a long time, AI can do for
Speaker:you instantly. So it's almost like go and have a little investigate. I'm a
Speaker:huge fan of YouTube. I think it's one of the best ways to
Speaker:learn as a free resource. So I'd also say as well, if there's some sort
Speaker:of tech you're using in your business,
Speaker:if you've got some time, go and have a little look on YouTube and just
Speaker:sort of see what videos are around, how to use AI or optimize
Speaker:that piece of tech you've got and it will come up with stuff. And that's
Speaker:just the quickest way to learn from other people. So, yeah, I'm just God
Speaker:bless every youtuber because what they deliver is amazing
Speaker:and is one of the best ways to learn how to make the most of
Speaker:tools in your business and get more done. Oh, that's brilliant. Thank you,
Speaker:Jenny. Now, before we go, I'd like to say please can we put all the
Speaker:links to the tools that you've mentioned in the show notes? Because I think that'd
Speaker:be really useful to give people a starting point because as you say, we don't
Speaker:want to have to take notes while listening to podcasts. So we'll put links to
Speaker:all of the AI tools that you've mentioned so that people can go
Speaker:directly to the show notes, get the links and start having a play if you're
Speaker:not already. And my final question is,
Speaker:especially related to AI, what would be your number one piece of
Speaker:advice? Don't be
Speaker:scared. And I think probably what we've
Speaker:talked about in this podcast is maybe as a starting point, look at
Speaker:those to dos on your list that have sat there forever and
Speaker:maybe have a little think about is there a way AI can help with this?
Speaker:Can AI suggest a way to write this email? Can AI come up with some
Speaker:ideas for that just to try and get them ticked off?
Speaker:So I just really hope product business owners can
Speaker:embrace it because I think there's so much in your
Speaker:business that you could be saving time on this and just allow
Speaker:you to do the things that matter. So rather than you spending hours
Speaker:behind the computer screen creating this, if you can use AI, hopefully that's more time
Speaker:that you can get to trade fairs. That's more time you can get out and
Speaker:talk to people. That's more time you can meet people in person with networking and
Speaker:build your brand that way. So I really hope they can use
Speaker:it basically almost to get onto the things that they are brilliant at in
Speaker:their business. Oh, that's really helpful. Thank you so much. And
Speaker:my task is going to be look at what I've got on my to do
Speaker:list. I'm going to take that action. I'm going to look at what I've got
Speaker:on my to do list I haven't done and see if AI can help me
Speaker:get started. So if anyone does want any more support
Speaker:with AI, I have a free download of
Speaker:the top AI tools that I recommend you go and have a play with, which
Speaker:will include pretty much everything I've talked about here. I also
Speaker:have a paid resource as well on basically
Speaker:creative ways to use AI in your business so they will all be in the
Speaker:show notes too. I can also offer one to one AI mentoring. So if you
Speaker:would like someone to actually basically get on a call with you and sort of
Speaker:go through priorities in your business and sort of illustrate where you could use
Speaker:AI, I'm very happy to do that as well. Amazing. Thank you Jenny. And as
Speaker:you say, we will link to all of this in the show notes. Thank you.
Speaker:Thank you so much. Thank you
Speaker:so much for listening. Right to the end of this episode, do remember that you
Speaker:can get the fullback catalogue and lots of free resources on my website,
Speaker:vickiweinberg.com. Please do remember to rate and review this
Speaker:episode if you've enjoyed it and also share it with a friend who you think
Speaker:might find it useful. Thank you again and see you next week.