Adrian Balcan hits 170K ARR with his SaaS company Feedcheck, which helps big brands monitor & manage customer reviews. He writes amazing content & organic traffic driven to this content is his top of funnel.
what feedcheck is all about
how he built the product by iterating with one of his first customers
how he hit 170K ARR with around 20 customers, closing deals of around 10K ACV
how almost all of this top of funnel lead generation is around writing content & ranking for SEO
what it takes to convert an inbound interest to a paying customer with deal sizes into 10s of thousands of dollars
what other acquisition channels has he experimented with & results he found
how he is thinking of listing a micro product on appsumo to generate more brand awareness & improve top of funnel