Shownotes
Ken Kerry’s direct-to-consumer marketing model allows smaller businesses to be in direct contact with their customers and use their data and information in order to control the message of their product. In this way, the business can tailor the experience and quality of the product to the needs of their customers and build up a loyal following unhindered by other online marketplaces.
Support the show (https://jeffmendelson.com/onebigtip)
