Content isn’t king when it comes to doing SEO for your website says Marc Brookland of SEO Locale. There are a lot of factors like your backlink profile, how many trustworthy websites that you have that are talking about you and linking back to you, your on-page SEO, title tags, meta tags, headings, your internal linking strategy, and many more besides. SEO is no longer a game that casual amateurs can win at.
Marc points out that even large companies, like Hubspot, sometimes get it wrong. They had to delete over 3,000 outdated blogs on their website to reverse a traffic decline. A robust SEO program considering a wide range of factors is often essential to being able to withstand the frequent changes Google makes to its algorithms.
Comprehensive keyword research and competitor analysis is fundamental to creating an effective SEO strategy. Marc suggests a free tool you can use to do this work yourself. Listen to the end for how to claim his gift of a free technical audit for your website.
Show highlights
01:55 Content isn't king when it comes to website SEO
02:43 What is important if you want to rank high on Google
07:23 Surviving a Google core algorithm update
08:48 Getting nailed by a Google algorithm change
11:15 Implementing an effective SEO strategy
12:48 The importance of competitor analysis when doing SEO
13:35 Learn about Marc. Email Marc at marc@seolocale.com
Connect with Jay
Email Jay at jay.kingley@centricityb2b.com
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