Shownotes
What if you could grow your podcast without showing up on Instagram every single day?
My guest Andi Smiley did exactly that, using Pinterest as her primary marketing channel, posting just one pin a day, and growing her podcast by 74% in one year while adding over 200 email subscribers.
In this episode of Podcast Growth Tools, we dive into everything podcasters need to know about Pinterest, from how long it actually takes to see results, to where your pins should link, to how Pinterest SEO differs from Google SEO, to whether video pins or static pins perform better for podcast content.
I've been experimenting with Pinterest myself and had a million questions. This conversation answered all of them, and I think it'll answer yours too. Whether you're Pinterest-curious or you've been dabbling and want to see better results, this episode gives you a clear, actionable strategy you can start this week.
🔑Here's a glance to the episode:
- Why Pinterest rewards podcasters more than almost any other social platform
- The realistic timeline for results: what to expect at 1 month, 3 months, 6 months, and 1 year
- How Andi grew her podcast 74% with just one pin per day (not the 15/day most experts recommend)
- How long it actually takes to batch a full week of pins
- Where your pins should link for maximum reach (and why your website is the gold standard)
- Static pins vs. video pins vs. carousel pins: what is actually working right now
- How Pinterest SEO differs from Google SEO and why your keywords need to be different
- How to use Pinterest Trends and the search bar to find what your audience is actually searching for
- Which types of podcasts are the best fit for Pinterest (and which ones should skip it)
- Why 70% of Pinterest users in the U.S. are women and what that means for female podcasters
- The one Pinterest metric that actually matters (hint: it is not impressions)
- Tailwind vs. native Pinterest scheduling: which one Andi recommends and why
- How to use AI to generate Pinterest keyword ideas and then validate them on the platform
Timestamps:
- 04:02: Why Pinterest works so well for podcasters
- 05:32: The power of evergreen content on Pinterest (pins that work for a year+)
- 07:27: How long it takes to batch a week's worth of pins
- 09:35: The real timeline: how long to see Pinterest results
- 11:22: Andi's results: 74% podcast growth, 200+ email subscribers in one year
- 12:03: One pin a day vs. 15 pins a day: what actually works
- 13:05: Can you reuse templates? How many do you need?
- 15:02: Where should your pins link? (The gold standard answer)
- 16:17: Does Pinterest punish you for taking a break?
- 18:32: How to track your Pinterest results
- 19:57: The most important Pinterest metric for podcasters
- 22:04: Should your audience know it's a podcast episode?
- 25:03: Static pins vs. video pins: what's working right now
- 27:00: Getting started: Andi's advice for beginners
- 28:54: Which podcasts are the best fit for Pinterest (and which aren't)
- 30:34: The Pinterest audience: 70% women in the U.S.
- 32:36: How to use Pinterest Trends and the search bar for keyword research
- 38:00: Pinterest boards: how to organize them for your podcast
- 40:00: Tailwind vs. native Pinterest scheduling
- 41:20: How Andi uses AI for Pinterest SEO keyword research
📌 Resources & Links:
- Join the Newsletter → here
- Take the Podcast Growth Quiz → here
- Full Show Notes & Blog Post → here
- Follow Kylee on Instagram → here
Connect with Andi:
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