Shane Closser on the truth about digital technology in financial services - MAF194
This week I chat to Shane Closser, and expert in strategy and digital technology in financial services.
Shane shares some home truths about how we use digital technology to engage with our customers and why we might need to go back to basics.
Welcome to episode 194 of the Marketing and Finance Podcast.
We chat about:
Why not having a strategy can be a problem
Why marketers should go back to basics
The impact technology will have on financial services
Why marketers should understand the online customer journey
The changing face of local financial services branches
Why organisations need to change their marketing focus
Who is Shane Closser?
Shane has worked as either a CTO (Chief Technology Officer) or CMO (Chief Marketing Officer) throughout his career in IT and software. He worked at Ascenture and many other large companies. He now works as General Manager for Yext, focusing on product and strategy for financial services.
Yext is a digital knowledge management platform, which looks at the questions people have around a business brand. This includes where the company is located, information about the products and services advisers provide, and monitoring search results for individual businesses
They manage the overall online presence of a company, including via apps, and recently added voice search support.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk