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Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:The first week of Season Four of Podcast Pontifications is complete.
Evo Terra:Or will be in a few minutes when you get to the end of this episode.
Evo Terra:Thanks so much for sticking with me while I took a much-needed break as I always
Evo Terra:do in the summertime in-between seasons.
Evo Terra:Now, for you who have been listening to Podcast Pontifications for
Evo Terra:some time now you have likely noticed some changes already.
Evo Terra:One of them, quite trivial, but something I like to do,
Evo Terra:and others more foundational.
Evo Terra:So let's get the trivial, the small thing, out of the way first, and then we'll
Evo Terra:jump into the more important things.
Evo Terra:Brand new theme music!
Evo Terra:Did you notice?
Evo Terra:Of course, you noticed.
Evo Terra:Brand new theme music, and if you've listened to this for a while now because
Evo Terra:this is the fourth season, you will know that I've changed the music on Podcast
Evo Terra:Pontifications - this is the fifth change.
Evo Terra:Five to only four seasons, Evo.
Evo Terra:How'd you do that?
Evo Terra:Well, because I did one kind of mid-season.
Evo Terra:So yeah, big changes.
Evo Terra:Let's go back in the way back machine.
Evo Terra:Here's the first little bit of bed music you probably heard.
Evo Terra:Way back in the day.
Evo Terra:[Sweeper swell plays] And I occassionally pull that out from
Evo Terra:time to time as I'm doing things.
Evo Terra:That was for the very first thing.
Evo Terra:And then I went to - [Season 1 music plays] That was fun for Season One.
Evo Terra:Season Two was - [Season 2 music plays], which everybody liked, and I did too.
Evo Terra:But then Season Three was - [Season 3 music plays], which I still hear
Evo Terra:in my head every single time I do the recording of the cold open, which
Evo Terra:brings us to where we are today.
Evo Terra:[Season 4 music plays] Yeah, I like that, jazzy and funky.
Evo Terra:And what I've done with that new one is I've actually extended it out.
Evo Terra:There's a full track that I have now, and it plays all the way through the
Evo Terra:new outro, which you probably have also noticed is something different
Evo Terra:on the show that wasn't there before.
Evo Terra:Yay.
Evo Terra:So that's fun.
Evo Terra:Oh, and by the way, no, I do not recommend changing up your theme music
Evo Terra:every season, or anytime, really.
Evo Terra:I mean, look all seriousness, branding is important to building your audience
Evo Terra:so that they know what they're in for.
Evo Terra:And especially an audience that has no idea who you are.
Evo Terra:Getting too flippant with the music can really be a detriment to you.
Evo Terra:Audio branding is super important, hugely important in podcasting.
Evo Terra:And to be honest, I sort of picked all of the different theme music for this show
Evo Terra:at the last minute, without really giving it a whole heck of a lot of thought.
Evo Terra:So I don't recommend doing that.
Evo Terra:Instead, if you really want to do bed music the right way, I highly
Evo Terra:recommend you should choose theme music that is created by a bespoke
Evo Terra:composer that you're working with.
Evo Terra:I've done that for other shows, some of mine, some for clients where we work,
Evo Terra:I work directly and the client works directly with the composer and we come
Evo Terra:up with a really cool piece of music that properly encapsulates the overall theme.
Evo Terra:That's the best way to do it.
Evo Terra:It's not an inexpensive way to do it, but that, in my opinion, is the best
Evo Terra:way to really do your theme music.
Evo Terra:All right.
Evo Terra:All right.
Evo Terra:Enough of the trivial type stuff.
Evo Terra:Let's get into more of the foundational changes, shall we?
Evo Terra:You've probably also noticed something at the top of the show.
Evo Terra:That's an ad.
Evo Terra:"Oh my god, Evo!
Evo Terra:You said no ads!"
Evo Terra:Well, I didn't really say no ads.
Evo Terra:I said I don't run ads.
Evo Terra:But right after the cold open, right before the intro, there's a house ad.
Evo Terra:It's a house ad, and by the way, thank you very much to the many listeners who
Evo Terra:have signed up, went to that URL given in that house ad, proving that it works.
Evo Terra:Sorta, right?
Evo Terra:I mean, clearly it's me asking for something that's part of the show.
Evo Terra:I totally get it.
Evo Terra:But again, thank you very much to them.
Evo Terra:The reason you're hearing that ad at the top of the program is I am
Evo Terra:implementing something that Bryan Barletta from Sounds Profitable, you're
Evo Terra:reading Sounds Profitable, right?
Evo Terra:I mean, you know that I'm helping edit Sounds Profitable.
Evo Terra:So you should be reading Sounds Profitable.
Evo Terra:Anyhow, Bryan wrote about it this week, as the week of this
Evo Terra:recording, in his weekly newsletter.
Evo Terra:The article is entitled, Never Let an Ad Slot Go Empty, which I highly
Evo Terra:recommend that you should actually read.
Evo Terra:It's very good if you're running ads right now, but if you're not
Evo Terra:running ads as I wasn't running ads, it'll still spark some ideas.
Evo Terra:Bryan writes about a pretty complex adtech stack to blend all sorts of ads together.
Evo Terra:And by complicated, I don't mean that the technology itself is complicated.
Evo Terra:It's actually quite straightforward to set this up.
Evo Terra:It's just that for me, and perhaps for you, selling ads isn't a top
Evo Terra:priority for my show, so I didn't go through the complexity of figuring
Evo Terra:out where the ad inventory is coming.
Evo Terra:But that doesn't mean that I'm not making that ad spot available.
Evo Terra:I am.
Evo Terra:I'm viewing that spot as a potential for a collaboration with a few
Evo Terra:of my other longtime listeners.
Evo Terra:It helps spread some of the awareness of the cool things
Evo Terra:they are doing in podcasting.
Evo Terra:I'm all about making podcasting better.
Evo Terra:Many of the people who listen to this program are also about making podcasting
Evo Terra:better or have products or services or ideas that make podcasting better.
Evo Terra:So we're still hashing out the details between me and the few folks
Evo Terra:who want to do some collaborations.
Evo Terra:Look, I thought it was important, as Bryan tells us, to start off the season
Evo Terra:with that ad spot running so you're not surprised when you hear other
Evo Terra:things drop down in that position, or perhaps even in other positions.
Evo Terra:And yes, that spot is available to you if you wish to collaborate with me.
Evo Terra:Just simply get in touch with me, evo@simpler.media, and we'll set up
Evo Terra:a time to chat about your idea and how we might collaborate together.
Evo Terra:Now, that's not the end of the changes you're going to see, or I guess hear,
Evo Terra:or even read with Podcast Pontifications this season, or even with me.
Evo Terra:I looked at the calendar just before coming on and there are fifteen more
Evo Terra:weeks, which is roughly sixty episodes.
Evo Terra:I might take a day off here and there.
Evo Terra:That's just for the first half of Season Four and I'm going to
Evo Terra:be making incremental changes to Podcast Pontifications along the way.
Evo Terra:So listen closely and be sure - again, sign up for Podcast
Evo Terra:Pontifications In Your Inbox.
Evo Terra:That's where I will email you a quick little note every time a new episode
Evo Terra:comes out, as well as other changes.
Evo Terra:PPIYI is the best place to go so you're never going to miss a thing that's
Evo Terra:happening with Podcast Pontifications.
Evo Terra:Now, if you like the changes or you just want to help ensure that I keep
Evo Terra:doing the things that I do, bringing you this show four days a week, you can
Evo Terra:please go to buymeacoffee.com/EvoTerra and lend me your support.
Evo Terra:That's it.
Evo Terra:Have a fantastic weekend, everyone because, as you know, I do not
Evo Terra:release episodes on Friday.
Evo Terra:So with that, I shall be back on Monday with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.