Creative Intelligence To Strengthen Your Brand Story
Australians average five to seven career changes in their lifetime, which builds a diversity of knowledge and experience. Our varied life journeys require adaptation as we develop new skills and abilities. In a similar way, businesses need to change and adapt to evolving market conditions and a key to this, is improved creative intelligence.
Keeva Stratton is the director of Quip Brands, a collection of experienced and inspired storytellers. Keeva has studied and practiced communicating through language, film, and even law studies. Keeva combines this expertise, to help her clients develop bold ideas that capture attention.
In today's episode of Be The Drop, Keeva explains how to use your authentic voice to expand your branding. Keeva teaches us to elicit emotion in our stories, to learn from diverse perspectives, and shares her top tips to help businesses build their creative intelligence.
When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout.
The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!