In this episode of Financial Behavior Thought Leaders, host Dr. Mary Bell Carlson sits down with Matt Halloran, an exclusive keynote speaker with Financial Behavior Keynote Group and a leading branding and podcasting strategist for financial professionals. The conversation explores Matt’s journey to the stage, his distinctive approach to helping financial advisors stand out, and the power of radical authenticity in building trust and connection.

Matt shares his unconventional path—from studying applied ethics and communications, to becoming a therapist, to life-coaching financial advisors, and then co-founding Proudmouth, the largest podcasting company for financial professionals. Through vivid stories and candid reflection, Matt discusses why being “irreplaceable” is the ultimate competitive edge for advisors in a commoditized industry, and unpacks his trademark blend of storytelling, practical wisdom, and emotional intelligence.

Whether you’re an advisor looking to differentiate your practice, an event planner searching for a dynamic speaker, or simply intrigued by the intersection of psychology and finance, this episode offers both inspiration and actionable insights.

About Matt Halloran

Matt Halloran is a master communicator, branding expert, and industry disruptor who has spent decades helping professionals build unshakable authority. As the co-founder of ProudMouth, he has empowered thousands of financial advisors, business leaders, and entrepreneurs to remove the gatekeepers of their industries and amplify their voices through podcasting. With over 1,000 podcast appearances as both host and guest, Matt has refined the art of impactful communication and influence.

Key Takeaways:

1. The Unmatched Power of Authenticity: Matt emphasizes that, in a world where most financial services are perceived as interchangeable, your uniqueness as a professional is your true advantage. Advisors must lean into who they genuinely are—quirks, stories, and all—to build genuine connections with clients. Authentic personal branding is what sets you apart in a sea of sameness.
2. Clients Buy You, Not Your Charts: The technical aspects of financial planning (charts, analytics, tax strategies) are considered table stakes. The differentiator is the advisor’s ability to foster trust, relatability, and human connection. Clients ultimately choose to work with you because of who you are—not just what you know.
3. Niche Down to Stand Out: Matt argues that hyper-specific focus is crucial in modern advisor marketing. Rather than attempting to appeal to every potential investor, advisors should hone in on a clear niche that aligns with their authentic interests or backgrounds (e.g., dentists, teachers). This focus enables personalized messaging and meaningful relationships, which outcompete mass-marketing efforts.
4. Building Multi-Generational Trust Requires Vulnerability: Earning the role of “family advisor”—not just for current clients but also their children and grandchildren—means being transparent, present, and real. Matt shares the importance of showing personal sides, sharing stories, and even allowing space for emotion in client meetings, drawing from his therapy background and passion for deep listening.
5. Advisors Must Do the Inner Work: Being authentically yourself on stage or in the boardroom isn’t always natural. Matt, a former therapist, underscores the need for self-work and emotional resilience. Advisors who are comfortable with their own vulnerabilities can better hold space for clients’ emotions—leading to stronger relationships, improved outcomes, and more rewarding practices.

Listen to this episode for practical strategies, personal anecdotes, and a fresh perspective on what it really means to show up—and stand out—in financial services. To book Matt Halloran for your next event or learn more about Financial Behavior Keynote Group, visit keynote.financial.

Resources

Shut the F up and Listen book: https://a.co/d/9V6E7M2

Welcome to Financial Behavior Thought Leaders. I'm Mary, and this podcast takes you behind the scenes with top speakers in financial services. So whether you're a financial advisor, booking a client event, an event planner looking for the perfect keynote, or a financial professional wanting to learn from industry thought leaders, you're in the right place. And today, we're featuring Matt Halloran, one of the Financial Behavior Keynotes' exclusive speakers. Matt is a branding and podcasting strategist who's redefining how financial professionals show up, connect, and lead. His keynote, the irreplaceable, the ultimate competitive edge for financial advisors, Matt does not hold back. He's all about radical authenticity, meaningful communication, and building trust that lasts. So you're in for a powerful conversation.

Welcome, Matt.

Thanks for having me. I appreciate it.

Well, I love having you, and I I actually need to know the answer to this question. How in the world did you get started speaking?

Well, so so all the way back in college. So I have my, bachelor's degree in applied ethics, which is a philosophy degree, which could be a whole podcast in itself. And my minor was in communications, and I had to do my my last project. And the professor said, you can do one of two things. You can write a paper on something that we covered in this, you know, three years, or you can go out and give a public speech. And I I was the only person in my class that opted to do a public speech, and I walked up to her office hours afterwards, and I said, choose my mentor. I said, look, I'm I'm gonna do the speech. And she's like, yep.

It doesn't surprise me. And I said, what do you what do you mean? She's like, nobody opts for the speech. And I was like, well, tell me how we coordinate this. Right? Because you need to see me speak. And she says, well, what what's gonna happen is you're gonna stand and and we walked out of her office. So you're gonna stand right here at noon tomorrow or whatever it was. I don't remember what it was. Mhmm.

And you're gonna start your speech. And I said, well, there's nobody here. And she's like, that's the point. I was like, okay. Let's go. So, you know, I I didn't really get dressed up because whatever. You know, my beard was red and about as long as it is now, a little bit longer, and I was probably wearing hippie overalls and Birkenstocks. And so I got up on this ledge, which she didn't tell me to get up on the ledge, but I was like, if I'm gonna get people's attention, I'm gonna get up on a ledge.

And I started talking about the parking fines that we had at Western Michigan University, that were excessive. And and through a bunch of protesting and and pressure that we put on them, they actually reduced, the the cost of these. But so noon on the dot, I'm standing up there and I'm like, hey. I want everybody's attention. Are you tired of the parking fines at Western? And, like, all of a sudden, all of these people started coming around. And I think I did about twenty minutes. She was there the whole time, and then I said, you know, hey. Thank you very much.

You guys need to, you know, march down to the wherever parking fine. I don't remember what the call to action was. And she was like, okay. So you were meant to do this. Uh-huh. And then in financial services, I presented to, my old mentor who's now named Armani Carson. Back then, he was Ron Carson. And I I told him that I wanted to create a communications institute for financial advisors based off of my background as a therapist.

And, and so I literally walked into his office and gave him a fifteen minute presentation. And he said, okay. Well, you're on stage. That's all we needed to see. And it was him and Steve Sandusky at the time and my boss, Laura, Pearson. And they're like, okay. You're gonna be speaking at the next Excel meeting. And so that that was it.

And it's my happy place. I know that sounds corny, and probably a lot of speakers say that, but you put me on a stage in front of 10,000 people, and I'm happier than you'll ever imagine.

So really for you, this is like a natural thing that was just burling up inside, and it just needed to come out. It really wasn't a ton of work or practice. I mean, you practice along the way, but it's really been inside you for a while.

No. This this is this is what I'm supposed to do. Right? I I it's Yeah. It's you know, ever so many people have said this to me. You know, I can't believe you can do that. And and I'm in in my mind, I'm like, I can't believe you can't. Yeah. Because it's so natural.

Like, really good at playing basketball or sport or something like that. It's like I have I I'm built for this. I mean, I just got back from Florida. You you had gotten me a gig down in Florida and, you know, I just got done. And and I remember just getting off the stage and just thinking to myself, man, I just wanna do this more often. And then, of course, you know, you get all of the people coming up to you afterwards and, you know, all of that praise, which, by the way, is something you really have to learn how to manage as a speaker because it can not always do great for your

Go to your head. For the head.

Pretty quick. I don't wanna get ahead of myself. So Yeah.

Well and so, Matt, you kinda highlighted a quick moment that I think we need to go back to. Because for those that don't know your background, not only are you unique speaker, but you just have a unique background. So can you give us a quick highlight of where you come from that plays in such a big role in what you speak on?

Yeah. I I definitely haven't had a linear path in in my career. What what I really firmly believe is the way I believe in the wind. You can call it whatever you want. But the wind constantly blows me, and I found when I was young, if I turned and faced the wind, I didn't get very far and I got very tired. But if I trusted in the wind and I put it at my back, it's pretty amazing how light and easy decisions are because I have that wind support behind me. So navy so I didn't go to college right out of high school because I couldn't get in. Navy and then got my degree in applied ethics in communications.

My wife, I got a biomedical ethics internship where I taught doctors and nurses and help people with end of life decisions. Then my wife and I worked at a place called Boys Town where we live with 36 at risk teenage boys over four and a half years, became a therapist, found out I wasn't built to be a therapist after $70,000 of student loans. Then I became a consultant in financial services, and so I worked at a place called Peak. And Peak was I was the life coach. And so my master's degree is actually in counseling therapy and life coaching. And so I would life coach financial advisors. And that's really how I got into to this industry. And so I worked, at Peak, the cart what's now called Carson Consulting for about four and a half, five years.

Then I realized I could do it on my own, went out on my own. And then in 2016, I met this crazy Canadian guy at a conference. He and I just really hit it off. He's a he was a marketing and branding expert. I was a practice management expert. And, we wanted to fundamentally disrupt how financial advisers marketed. We didn't really know what that looked like. And then all of the sudden, we created Proudmouth.

We're the largest podcasting company for financial advisers, and we've done over 10,000 episodes now. So, Yeah. It's not a linear it wasn't like I graduated from college and became a CPA. Right? So

Yeah. It wasn't like you stood up and said, this is it, and we're heading there. I love it. I I think it's fascinating because it really does. And and it's kinda where we're moving into is it's you. This is who you are, and I think that's one of the things you resonate so well with others is helping teach them and build their own authentic brands. You're a renowned podcaster. And what I think is so interesting about you too is you stand out in crowds, no matter where you go.

And so talk to me, why are these things so critical for financial planners today? How do they tie into that bigger picture of trust and connection?

Well, the the problem is is everything is so commoditized. Right? And and in fact, one of the things that I I do say in my speech is most of what you all hang your hat on at what makes you different, my AI can do better than you can. And I'm not I'm not trying to be mean necessarily. It's just the truth. Right? All all of the pie charts and bar graphs and eking out an extra 2% in the s and p or not losing an extra two purse I mean, all of that sort of stuff. Listen. That's table stakes now, guys. You're done.

You just check that box. It's not your tack. It's not your reporting. It's not your cash flow analysis. It's not any of that. What it is is your personality and your focus. Right? People buy you. The world has fundamentally changed, Mary.

That's just that's the world we live in, and you have to lean into that. And the other thing too is if you look like everybody else

say, so what are you doing?

Right? It one of my favorite things that I I love to say and I actually say it daily now, because I'll have people come in and ask me about, their marketing. And I'll say, okay. Well, you know what? Who's your target market? And, of course, Mary, you know this. They'll say, you know, people five years from retirement who have 2 to $10,000,000 of less. It's like, okay. Great. So you think that your marketing is gonna outspend Ken Fisher? And they're like, what? So gear listen. You're you're trying to you're trying to compete with a guy who spends $10,000,000 a month.

Right? You don't have 10,000,000. You don't you don't you don't have thousand dollars a month. Right? So the you have to hyper focus. You have to be very, very specific. And I like to talk about that on stage. I generally will interact with the audience. Say, okay. Who has a niche? And everybody raises their their hand.

And I said, is it women? And then they all put their hand up. Right? You know, it's 51% of the population that's not a niche. You know, how many of you are only working with people who are five years from retirement? Put your hand on this, not a niche. Right? And then, you know, a couple people keep their hand up and, okay, who do you work with? I work with dentists. Okay. Now we're talking. Now I can create a marketing plan for you because you have the right focus.

Yeah. Yeah. Well and this is all tying directly into your keynote, be irreplaceable, which by the way, can I just say, I love that title? It it it's so unique. And so tell us a little bit more. Give me more on that core message, who it's suited for, and what they're gonna walk away with after hearing this speech.

Well, it it really is suited not just for, like, you know, BD conferences, RIA conferences for, you know, a a speaker to an adviser. This this works really well in leadership because, again, in the world that we live in, listen, you have to be irreplaceable no matter if you're an executive leadership team, if you're, you know, going to a CEO conference and hang out with a whole bunch of CEOs. You are all replaceable until you make yourself not replaceable. And I I start the story off or I start the whole presentation off about, when I was in the navy, and, I was in a drill. And and I had to make a very, aggressive decision about, an action. And I'm not gonna give all of that away because it's really kind of, you know, good opportunity for you to hear my my speech. But basically, what it is is the the the we can always get a new captain. So the military is set up that if this person gets taken out, there's 10 other people who can step up.

And we live in that world today, especially in the world of providing advice. If you're gone, they're gonna find another adviser. They're they're probably not gonna remember you in five years. So how do you make it so that you're not only gonna be your client's adviser, but everybody in that family's adviser? And that's the whole point. And so there's really four major points. Number one, you have to realize that you're you're replaceable, and you need to figure out if you wanna be irreplaceable. Number two, you have to accept that you don't know everything. And this is, there's a little bit of a slap in the audience around a little bit, and I tell a very, very humiliating story about all of the stuff I don't know.

Then the third part is that you have to realize that there are the right tools for the right job. And I talk about a a story that I had, that involved a copious amount of roaches, when I was in college. And then the last thing is it's really all about being present and available. So all of the things when you accept those first three things, and then the system that we teach, which is called the atomic content method, which is how you become irreplaceable. And then the last thing is is doesn't matter about all of the content, which is wildly important. What really matters is you have to authentically be yourself and be present with your clients. And when you have those four things together, you're entirely irreplaceable.

I love that. And so I'm gonna dig into this authentic authentically you. I can't even say that. You go. Yeah. So when

when you wanna be authentically you, right, it really is Oscar Wilde. Oscar Wilde said, you know, you might as well be yourself because everybody else is taken. And and I just don't understand. And growing up in this industry as you and I both have, Right? When I got in in 02/2006, it was all about the cars and the watches and the suits and the dresses and the pumps and the, you know, designer bags and the I have a jet and, you know, my house is this many square feet and I make this much money. And there's still some of that left. And I remember sitting we we had something called the million dollar producer, round table at before the the big conferences that we had at peak. And I'm sitting at this table with all of these people, and and they all look alike. Right? I mean, they really, really do.

They're all wearing ridiculous clothing and whatever cuff links, you know, that had diamonds and then all this crap. And then this guy came in and he sat down. He's we're in Arizona. He came in and said he's wearing flip flop shorts and a Baja, you know, kind of like a shirt. And they're just railing this guy. What do you you know, gosh, you look so terribly unprofessional and all of this. You know, what are you doing? By the way, he was the largest producer at the table. No.

I think he was making $1,015,000,000 a year. Right? And everybody else was making one to two. And he said, this is what my clients dress like. And not just trying to make it the physical representation because I do think that's a huge component of it. But if you're meeting with teachers and you're wearing a $10,000 suit, you look like a salesperson. Yep. Right? You don't look like your ideal client. And the other thing that always makes me giggle about the physical appearance, and then I'll talk about some of the other things, is I always ask people because I get a lot of gaffe, Mary.

I'm sure it doesn't surprise you. I wear a buffalo check, red and black jacket on stage. I wear a ball cap. I've got these custom Nikes and jeans. And, you know, people are like, well, why aren't you wearing a suit and tie? I was like, what does Richard Branson wear? Does he wear a ridiculous suit? No. He wears a white shirt, jeans, and some loafers. Right? I wanna dress like the Perth people who I wanna become instead of the people who you think I should be. And I think that's another huge component of really truly being yourself.

Most advisors, most experts don't share enough about themselves. So we firmly believe in the four to one rule. I talk about this on stage that for every four professional posts, you need to have one personal post. And you need to post so that people feel that authentic connection. Right? I can't tell you how many times I just did something on LinkedIn. Me holding one of my chickens. So I I I have chickens. I love my chickens.

I mean, they're great pets, and they give me unbelievable food that, you know, by the way, is wildly expensive at the time of this recording. And I have all of these people, like, you will come up to me at conferences or they'll come up to me, you know, after it's, oh my god. You know, I I've got those same kind of chickens or have you ever tried this? You know, any sort of things that you can have that real connection with is what people really want. They don't want the bravado of all the alphabet soup after name. Just so you all know, that's just expected. That's expected that you're an expert. You know? It's that personal connection that makes the difference, especially in multigenerational stuff, which is really what the be replaceable keynote is about, is how are you going to become the family's adviser and getting the attention of the kids and grandkids. The only way to do that is you have to, well, be transparent and be yourself.

So, Matt, this comes so naturally to you. I mean, you've obviously from college have stuck out in a crowd, right, with the beard, with everything else. Not everyone feels that. How do you so for those of us that struggle not fitting into the crowd, what's some tips? How do you

help? So I'm I'm thank you for saying that, but, I I have a picture, that that I actually, it's well out of reach, so I can't grab it right now, of me actually doing the exact opposite. When I got into financial services, I got caught up in everything I just talked about. The suits, the cars. I mean, I I bought cars I couldn't afford because I thought it was all about appearances. I mean, that's not true. I could afford them. I shouldn't have. It was ridiculous.

Right? Cufflinks, shoes, you know, watches, all of I got really, really stuck in it because I thought that I had to be that person. And honestly, in in your you know, the audience might not love that I'm about to say this, but really is you have to work on yourself. You know, it's really difficult to love other people if you don't love yourself first. Yeah. And so, as corny as that sounds remember, I was a therapist. Right? I mean, I go everywhere when it comes to these speeches. My speeches are wildly emotional. People cry in the audience.

People laugh in the audience when I'm talking about these things because I need you to realize that you have to work on yourself. You can't truly be irreplaceable unless you're willing to do a little bit of work. And that's where you find that comfort. Right? That's where you find the power, the strength in order to truly be your authentic

self. Matt, I love this. I guess one last question for you here is we're talking so much even in marketing about being you, being that authentic you, being okay with you, you're going into therapy. So let's kinda go to the higher level. We've just added financial psychology in like, it's brand new and I'm gonna put in quotes, brand new for us as CFPs, very old for those of you as psychologists. What do you see coming as far as a transition as more financial advisors start to understand what this is and how how they feel impacts everything they do?

Well, we're already seeing huge results with people who are leaning more into what you guys have been teaching and what your PhD is in. Right? It's the idea of there is so much surrounding emotion around a behavior around money that if you actually address that, that's when every everything changes. Your conversations they don't care what's happening in the market because they know that their behaviors they're right with themselves. They're have the right mindset, and they have the right behaviors. It's the future. And and look look at advisors. They're and they're all over the place who are just killing it now, Mary, because they're changing the conversation, and they're not having to do the same level of prospecting. They don't ever really sell.

Right? Because people come in and they're like, Mary, I I just I love you. Like, I feel a connection with you, and I wanna work with you. And by the way, just full disclosure for the audience, that's what happened with us. I met you. We had a deep connection. We had wonderful conversations about everything under the sun besides you being my my agent. And and I was like, look. I really like I really I felt a deep connection with you.

That's that deep connection is what advisers have been wanting. You know, George Kinder many, many, many, many, many years ago started the Life Planning Institute. Mhmm. The godfather of holistic financial planning. Even though I don't think he really realized that it's now going to be considered behavioral finance. Right? But but that's what it is. Right? The first question that we were supposed to ask, because I went through his training, was, you know, what is your first memory of money? Now, just to be clear, you have to be really prepared to deal with that answer because it's super emotionally charged 99.9% of the time. And unless you have gone through training in how to really actually deal with emotions positively.

Right? What a lot of us do is we'll pat people on the back. We'll push Kleenexes across the desk, and that's basically pattern interruption to get you to stop crying or being upset. And as a therapist, my whole background was, listen, if I try to hold that wave back, it's gonna get worse and worse and stronger and stronger. So what I wanna do is I just want you just let those emotions wash over you and me, and and I'm just gonna I don't care how long it takes, you know, because it's usually about five minutes just so you know. So five minutes, you're angry, you're sad, or whatever. I give you the space to cry, feel angry, upset, frustrated, whatever. And then after that emotion has passed, that's when you can say, okay. I really appreciate, you know, experiencing that with you because now I feel like I know you a lot better.

And see, these are little things that you know in behavioral finance and that I know as a recovering therapist, that I think is really important for your audience is to understand that that's the level of engagement. That's the level of relationship that you need to have with all of your clients and your prospects.

You know, Matt, what I really like about that is the fact that it's, again, goes back to the work within you. Because if you can be okay with the person on the other side of the table really having a breakdown, whether it's anger, whether they're yelling, whether they're crying, it doesn't matter the emotion, and you can sit with it, that says something about you as well, that you are okay with that.

Well, I I think what a lot of advisers and, actually, this is a huge part of my speech after I tell the story about my time in the navy is is that it's not about you. We make so much about ourselves, and and it's really it's just not about you. And and, of course, I I mean, I've also written a whole book on how to shut the f up and listen. And in the majority of that really is just how can you sit in that discomfort. Right? We are always trying to fill that space. We don't like silence. It's terrifying because then we're alone with our own thoughts getting back to working on yourself. I want that silence.

I want that emotion present. I wanna be the first person, Mary, that you've ever said that to, and I didn't make you feel anything but supported. Oh my god. That is the world that we need to live in, and we can just make the world a better freaking place just by adopting the fact that, listen, I'm gonna sit with you. You get done saying something. I'm just gonna sit there and give you a few minutes to process. Few minutes. Actually, it's really seconds, by the way.

But just give you that time to process because most of us don't realize what's coming out of our mouths, and it takes a couple of seconds for our brains to catch up. And if I give you that space, everything changes in our relationship.

Well, that's the gift. Right? That is the gift you are giving them is that listening. I I love that you brought up the book, by the way. I'm so glad because it really is the impetus of everything is shut up and listen. And the more you listen, the more they're going to grow, and you're gonna grow from that experience.

It makes your job so much easier. So many of you are trying to put these unbelievable presentations together with, you know, pulling from all of these pieces of software, which I'm not saying that's not important. And, yes, people need to know where they are. Alright. I totally get that. That should be, like, 3% of your whole conversation.

I love it. So, Matt, you've taught us so much. You've also given us some unique insight. I have one final question. You were a former radio host. Tell us about that.

Well, my high school had a hundred watt radio station, which basically meant it went about a mile radius from the school itself. It's called, WKDS. And I was 13 years old, and I found out that there was a radio club. And I was like, okay. I because I'm a huge music guy. I was I played music, but I love music. And and so I volunteered. It was, one of my I had an extra period or I don't remember how.

No. It was after school. It was after school, and it was before soccer practice, and I could I could do half hour, an hour, or whatever the the the show was. And I was madman Matt Halloran. And And I remember getting done with my first show, and and it was funny because we could only play, like, 10 songs, because we only had rights to, like, these 10 songs. And by the way, this this how old this was. So not only did we have actual turntables. Right? So and you had to learn how to back it up so it didn't go go into the song.

But we also had these things called carts, which are basically like eight tracks. And I helped produce the commercials where we had a a razor blade and Scotch tape because they were literally on tapes. I I'm that old. I'm very proud of that, by the way. And I remember getting done with my first show, Mad Mad Mad Hauler and I just got done playing, like, a Metallica song that was totally clean we were allowed to play. And I ran into my adviser's office. Her name was Chris Kirkpatrick. And I said, mister Kirkpatrick, mister Patrick, oh my god.

I just had the most amazing experience. I know what I wanna be when I grow up. And she said, well, I hope it's not a DJ because that industry is dying. And at 13, Mary, I knew what I wanted to be when I grew up, and she dashed me across the rocks. But I continued to do it, so I did it all through high school. I was actually gonna try to do that in the Navy, and the job wasn't open. So when I got back when I, got discharged from the Navy and I was done with my my enlistment, I I became the news director at WIDR, which was my my college radio station, and I did that for three years. And, I ran probably three, four shows a week.

And so being behind the microphone is so so I love being on stage. Don't get me wrong. It's like, you know, obviously, what I wanna be when I grow up. But there's something about interviewing people, which is such a huge contrast between being a keynote speaker. Because when I'm interviewing people, when I'm in your shoes, Mary, I don't say crap. Mhmm. Actually, being on this side of the microphone to me is is wildly uncomfortable. If I'm sorry to digress very quickly.

I was just on another person's podcast, and they were doing a really bad job, as the host. And I basically took over the show, started asking them questions because they just I don't know what was going on. They just their mind wasn't in it or whatever. And we got done, and and he goes, what just happened? I said I said, you know, well, I figured because of the way that he was asking me questions that he didn't have a format for his like, a lot of people just get behind the microphone, Mary, and think that they're gonna be a great podcaster. That's not the case. Like, being a keynote speaker. It's where? You have no idea. Yeah.

So I I got off the stage, last week, and, the the the woman who brought me there came up, and she's like, man, it just felt like you were just talking to us. Was that, like, just all extemporaneous? I was like, no. I practiced that speech, like, a 50 times just before this because I want you to feel that it's just me, you know. But, anyway, so that that's really what happened with this guy. He just wasn't prepared for the show. And I was like, you know, I just realized very quickly that I don't think you've ever done a show talking about yourself. And I just wanted to ask you a few questions. And, of course, he was, like, so excited about talking about himself that the whole last part of the podcast ended up being about him, which is totally fine.

But at the end, he he before he got he's like he's like, I on the show. I've never really talked a lot about myself. I was like, I felt that. And Yeah. And he was like, how did you pick up on that? And I was like, well, we're talking about my book. Shut the up and listen. And I just got done talking to you about pace, pentameter, volume, inflection and how you can really see the subtext of what's going on in somebody's communication if you really know how to listen. And he was like, wow.

I was like, yeah. Well, that's that's

There's the magic.

There it is. There's the magic.

So Well, Matt, this has been so enlightening. And I every time we get together, I feel like we could go on 15 different rabbit hole stories. So I have to say I love hearing your stories. And if you're looking to book a speaker who can challenge your audience to show up differently and someone who blends both bold storytelling and practical takeaways, Matt Halloran is a must. We're so glad to have you on the show. If you wanna learn more and book Matt, go to keynote.financial, and thanks for joining us on Financial Behavior Thought Leaders. We'll be back soon with more conversations that bring you closer to the leading voices in financial services. Thanks, Matt.