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Why You Should Use Your Full Podcast Name Every Time
Episode 802nd June 2024 • One Minute Podcast Tips • Danny Brown
00:00:00 00:01:34

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If you listen to the outro of this podcast, you'll hear that I mention it by name, with the call to action being, "If you enjoy One Minute Podcast Tips, be sure to share with your friends." This is instead of saying "If you enjoy this podcast, be sure to share with your friends" 

It's the same when I talk about the show online - I use the full name as opposed to "My podcast".

And there's a simple reason for this - branding and recall.

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Transcripts

Danny:

If you listen to the outro of this podcast, you'll

Danny:

hear that I mention it by name with the call to action being,

Danny:

if you enjoy One Minute Podcast Tips, be sure to share with your

Danny:

friends, instead of saying something like, If you enjoy

Danny:

this podcast, be sure to share with your friends. It's the same

Danny:

when I talk about the show online. I use the full name as

Danny:

opposed to "My podcast", and there's a simple reason for this.

Danny:

Branding and recall. If someone's asking for

Danny:

recommendations about podcasts or searching for new ones, you

Danny:

don't want the recommendation to be that podcast by Danny or that

Danny:

podcast by your name. Instead, you want the first thing that

Danny:

comes to mind the actual name of the show. So by continuously

Danny:

using the full name, when someone's asking for

Danny:

recommendations for new shows in a certain niche, the name of

Danny:

your show will be top of mind as opposed to your name, and that

Danny:

you have a podcast. A slight shift in approach, but one that

Danny:

makes a big difference. Until the next time, happy podcasting.

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