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Google Podcasts is Closing - How to Prepare Your Listeners
Episode 4822nd October 2023 • One Minute Podcast Tips • Danny Brown
00:00:00 00:02:11

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With the news that Google Podcasts is closing, and Google wanting to move existing Google Podcasts listeners to YouTube Music, here are some tips on how to help listeners that don't want to use YouTube Music stay subscribed to your show.

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Transcripts

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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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With the news that Google Podcasts is closing next year,

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what should you be doing for these listeners

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that use the Google Podcasts app

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to make sure you don't lose them?

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Thankfully, there are a few options.

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Now, the first one is to move them over to YouTube Music,

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which is one of the goals of Google

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when it comes to podcasts.

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However, not everybody has YouTube Music installed

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on their phone, and they might not want to install it.

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In that case, you want to take a different approach.

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The first one is to have a podcast website.

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Now, I've spoken before on an earlier episode

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about the benefits of having a podcast website,

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and I'll link to that episode in the show notes,

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so be sure to check them out.

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But the beauty of having a podcast website

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is that it doesn't matter what podcast app disappears,

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you will always have somewhere to direct your listeners.

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Most podcast hosts offer a free website

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with their hosting plan, so check out your host for that.

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If not, it's easy to set up a free website

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using WordPress, Wix, or other tools like that.

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Alternatively, another option is to try and move them

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to another podcast app.

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This is where your podcast analytics come into play,

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'cause you can look at them and see which apps

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are the most popular for your listeners.

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And then from maybe the top three or four,

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you can recommend your current Google Podcast listeners

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to move to that app.

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Now keep in mind, most Google Podcast app listeners will probably be on Android phones,

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so make sure you recommend an app that works on Android.

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For example, it's no good saying listen on Apple Podcasts if I'm an Android user.

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So apps like Spotify, Pocket Casts, GoodPods and more are all good options to direct them to.

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The main thing is, is to start encouraging listeners now to make the move.

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That way when Google Podcasts does close down,

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it won't come as a surprise and your listeners will still be with your show.

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Until the next time, happy podcasting.

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Thanks for listening.

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If you enjoy One Minute Podcast tips,

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be sure to share with your friends and other podcasters

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so they can enjoy it too.

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Until the next time, happy podcasting.

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