How Ballsy embraces authentic marketing in an underserved market
This episode, we’re talking to Brock Cady, Co-Founder of Ballsy, creators of grooming products for men.
To expand their market reach, Brock and his partner Adam started specializing in below-the-belt products, a niche segment where they’ve seen massive success. We chat about retention strategies in the competitive body wash market, embracing an authentic marketing tone, and the importance of using your platform to raise awareness.
Fair warning: this episode has more than a few puns.