In this episode of The Five Minute Brand, Robyn delves into the often overlooked and underused elements of branding magic: perspective and tone. By emphasizing the significance of these two simple yet impactful components, she illustrates how things as simple as font choices and spelling can align with an individual's perspective and tone, leading to instant brand recognition. Through practical exercises, Robyn empowers listeners to identify and define their perspective and tone, encouraging them to seek feedback from trusted sources. By the end of this episode, listeners will be equipped to infuse their brand with authenticity, making simple yet powerful choices that elevate their brand messaging.

• Importance of perspective and tone in branding: Emphasizing the significant impact of perspective and tone on brand recognition and consistency in messaging.
• Simple yet powerful brand recognition methods: Highlighting the impact of font choice and spelling on brand recognition and reflecting the alignment with perspective and tone.
• Action steps for defining perspective and tone: Encourage listeners to create a list of 3 to 5 bullet points that describe their perspective and tone and seek feedback from trusted sources to gain clarity.
• Leveraging perspective and tone in brand messaging: Encouraging listeners to inject their defined perspective and tone into all verbal and visual elements of their brand for amplified brand presence.
• Authenticity and feedback: Stressing the importance of seeking feedback from trustworthy sources to validate one's perspective and tone and leaning into it authentically instead of trying to fake it.

Links Mentioned In The Show:

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

Mentioned in this episode:

Book Announcement

Visit 5minutebrand.com for more info.

I want to take you a bit deeper into branding

magic and lore right now,

and we're going to talk about 2 of my favorite things. They're

so simple. They're so simple, and yet, they

are so often overlooked, underused,

but these 2 simple things can have

Absolutely outsized impact on your brand and

your brand's recognition and consistency. And that

is perspective and tone. So

in the previous episodes, episode 3, we talked about personality assessments

and injecting that personality into your brand. In episode 4,

we talked about understanding how you're different and talking about how you're different.

And Once you've got those things sorted out, now you're going

to inject your perspective and your tone

into all of the verbal and visual elements of your

brand. But, specifically, this is impactful when it comes to brand

messaging because All the decisions about what you

write and how you write it are going to be infinitely

easier if you have a solid understanding of

your perspective and your tone.

Your perspective is your point of view. It is

the amalgamation of all your skills and your

experience. It is the unique lens through

which you view Your topic, your industry, your product,

your service, etcetera. Your tone

is how you want to sound. It's how you want to make people feel.

It's the adjectives, the feelings that come through your

particular style of communicating.

Right? Imagine

Here is a super quick example of

how perspective and tone can make your brand instantly

recognizable in very simple ways. So I want you to

imagine that we're in a bookstore. We're like a Barnes and Noble,

Books A Million, whatever it is. I want you to

picture yourself in that bookstore, and I hand you 2 books.

They both have the same title, Cooking on the Farm.

In fact, all you can see on the cover of these books

is the title. Everything else is obscured.

Book number 1, the title is written in a traditional

serifed font, And the word cooking is

spelled k o o k I n apostrophe.

So, cookin. Cooking on the Farm is the

title of book 1. Book 2's title is

written in a very sleek And modern sans

serif font. And the word farm is

spelled p h a r m, as in

short for pharmacy. So that one is cooking on

the farm. So you've got

cooking on the farm, Book 1 in one

hand, cooking on the farm, p h a r m,

in the other hand. Look at those 2 book Sayles, and

tell me which one do you think was written by a man named Josh, who's

a craft brewer Who likes to keep things simple and uses

traditional expressive tone?

Now, which book do you think was written by Margaret, Who's a clinical researcher

who likes to experiment and uses an elegant and analytical

tone? Is the light bulb

exploding in your head yet? See how simple

things Five font choice and spelling can

have a huge impact on brand recognition, but

that only works if it's in direct alignment with

your perspective and your tone, and that

only works if you have a crystal clear, laser

focused understanding of what your perspective and

your tone are, so get out that

paper, get out that pen or pencil, open up the notes tab

on your phone, and start making a list. I want you to write down 3

to 5 bullet points that describe your perspective,

and I want you to write another 3 to 5 bullet points that describe your

tone, and then go check it with people.

Hey, what would you say my perspective on x topic is?

Would you describe my tone using these words?

If I had to ask you to describe my tone in 3 to 5

words, what words would you use? Right? Start with your own list,

and then go ask for feedback from People you

trust, colleagues, your best clients. Don't ask your mom.

Don't ask your best friends. Their perspective is skewed.

Ask the people who will tell you the things that you probably don't want to

hear, but need to hear about your perspective and your tone,

because you need to lean into that, not try to fake

your way out of it. Okay? So make your list perspective

Brand tone, so that you can begin injecting that into

Every piece of copy, and

Amplify your brand in the simplest choices

and easiest of ways.