Kendra Corman joins us to explore the evolving landscape of email marketing in the age of AI, debunking myths around email open rates, especially in light of iOS’s privacy updates. We dive into the importance of measuring true engagement through clicks and replies, rather than relying on unreliable open rates. Kendra shares best practices for crafting effective calls to action and emphasizes the power of speaking to one person for greater impact. We also discuss how A/B testing, enhanced by AI, can refine your subject lines and boost engagement. Plus, discover how tools like Constant Contact, Descript, and Riverside are revolutionizing content creation and email marketing strategies while navigating the challenges posed by AI transcription and the rise of video content.

Takeaways:

• AI is reshaping email marketing, making it crucial to engage with unique content.
• Email marketing remains powerful, yielding an impressive return on investment for businesses.
• Focusing on fewer calls to action in emails increases reader engagement significantly.
• Using AI tools can streamline content creation, but human touch is still essential.
• Measuring email success should prioritize clicks and replies over unreliable open rates.
• Building an engaged email list requires offering valuable incentives, not just subscriptions.

Companies mentioned in this episode:

• Chrysler
• Jeep
• ConvertKit
• Constant Contact
• Aweber
• Mailchimp
• Flodesk
• ExactTarget
• Descript
• Riverside
• Buzzsprout

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!

That's good.

And welcome to a new episode of Digital Coffee Marketing Brew.

And I'm your host, Brett Der.

And this week we talk about content marketing.

Email list.

Yes, email lists and email marketing.

The older side of the digital marketing realm, besides SEO.

SEO is pretty old too, but I'm excited with because I have Kendra with me and she is a small business and sole entrepreneur for marketing.

She's done everything between Chrysler, the Jeep, advertising manager.

She's also done B2B businesses.

She has an MBA from Michigan State, so she's glad to have her on the show.

So on the show.

Kendra, thank you so much for having me.

I'm super excited to be here and I love talking about the older side of marketing because it still works.

It does work very well.

But the first question asks all my guests is, are you a coffee or tea drinker?

Tea.

Tea.

Any specific tea and diet Coke.

Any specific teas like green tea, black tea, or does it matter?

Green tea with pomegranate is my favorite.

All right, and I gave a brief summary of your expertise, but can you give our listeners a little bit more about what you do?

Yeah.

So I've got more than 15 years of experience in marketing and advertising.

Right now I focus mostly with small businesses and solopreneurs and nonprofits trying to help them access high level quality marketing expertise, advice and implementation at an affordable price.

But I've done things like I learned to drive a Viper on the Rolex 24 course at Daytona to things like that were really fun, like insurance.

Fun times with insurance.

It was a lot more interesting than people think.

So that was always good.

That's fair.

But in the landscape of content marketing, it's evolved.

So what are the current trends that we're seeing right now?

So the biggest trend in content marketing right now is AI.

AI is dominating content marketing for good or for bad.

I am a huge fan of AI.

I love embracing it.

But AI is becoming a tool.

I think it's becoming a little bit overused now by a lot of people.

They're taking the easy way out and they're not reviewing their content.

They're not adding in the expertise.

That's them.

Which is cool for people like you and me who are adding in our expertise, are adding unique content without the a hundred percent generated AI content and therefore we're able to differentiate ourselves easier in the marketplace.

But content marketing, AI is made it so that it is so easy.

People are just doing it.

Yeah, I think a lot of them are just using ChatGPT, writing it down.

And then just copying, pasting it because it's.

They do they allow you to do it so easily?

They do, they do.

And the thing is that it does have a lot of great ideas and suggestions.

I love using ChatGPT a little bit as a therapist.

So I'll write something especially like a mean email and then I'll say make this nicer.

And it does.

And then I still feel unburdened because I gave it my thoughts, but it's.

It does have some ideas.

It might help you brainstorm.

The best example that I've heard when referring to ChatGPT and other similar AI generative AI tools is you want to think about it as an intern with unlimited hours.

You're not going to copy and paste what an intern gives you.

Right.

You're going to review it, you're going to give it really good direction and specific direction.

You're going to educate it about your experience and your side of what you're asking them to do.

Right.

And because of that, when you think about it as an intern, I think it really gives you those guidelines or guideposts on how to really leverage it in the right way.

Yeah.

I mean, if you think of an intern, a lot of times you give this.

You give intern to stuff you don't want to do, but you still want to look over what they do.

Correct.

100%.

And they have unlimited hours, which makes everything happen a lot quicker.

But again, you still have to be involved in that process.

But AI is the biggest trend right now, I think in content marketing.

Yeah, I think was six months ago it was.

Or before AI took off, it was short form video and now it's just AI in general.

Yeah.

Yep, a hundred percent.

And AI is helping people with short form video and things like that, which is making more of that too.

How do you do you.

Can you create good storytelling with the help of Chat GPT or Bard?

If some people use Bard.

Yeah.

And I.

And Claude.

AI is another one that I like is another chat bot.

But I would say yes, you can create good storytelling, but it's like any other system.

Garbage in, garbage out.

You want to give it the right information.

And I actually had ChatGPT helping me write my email newsletter yesterday.

I basically wrote my email newsletter.

I gave it all of the ideas, everything that I want to cover and then just had it rewrite.

So I just didn't have to think quite as hard.

And then I was able to just edit it, but I was able to do a brain dump.

It organized my thoughts for me.

And put it together so that I could edit it before I send it out.

It's a huge.

It's a huge time saver when used appropriately.

And it could also edit things.

So let's say a PR person writes a press release.

You could look it over for you and maybe give you suggestions as well.

Oh, I love using it for suggestions.

I love using it for suggestions.

And if you're writing like a blog post and you want to optimize it for a certain keyword term, it'll give you suggestions for that too.

I remember I had IT analyze a client's webpage for a specific event because they wanted to come up and search for certain term.

The term wasn't in there at all because they decided, hey, we need to come up for this and it's okay, we'll make edits.

I quickly loaded it in, had chatgpt look at it and give me a bunch of suggestions.

Some of the suggestions were good, some of them not so good, but I went ahead and made those suggestions that were actually good ones, and they started coming up in search, which was a pretty cool change that didn't take a ton of time or effort on my part because they gave me suggestions as to how it needed to flow.

And even with that, does it help for marketers to maybe create podcasts or be a guest on podcast or create the video?

Because those are the things that marketers now have to look at because podcasting exploded during the pandemic.

Video exploded during the pandemic.

Does this help just optimize it more for them so they don't have to think or do a brain dump and try to figure out their own brain dumps.

Yeah.

So I like brainstorming with AI.

I think that there's so much that it brings to the table when I'm trying to think through certain things and it comes up with some great ideas.

Some I'm like, yeah, that's not happening, but it'll be like, interview this.

And it's no, but it does give me some really good suggestions for topics.

For a topic outline.

I know what themes I want to create around different months for my podcast.

I launch two episodes a week.

One that's an interview podcast and one that is a solo show where it's usually 15 minutes or less, usually five to seven minutes, where I cover a marketing tip of some sort, and I'm trying to match those up so that there's some more.

It's More seamless for my listeners.

And I think that there's a lot that it has to offer in terms of helping you brainstorm the ideas and the themes and the rationale behind the themes.

It'll look over your website, know what you're offering, and then it will help you theme your podcast for it and come up with suggestions for episodes.

It can help give you an outline for your episodes, but I find you still need to add that piece of you in it.

You can't just take AI generated content.

For editing my podcast, I love Descript Riverside.

They are both AI tools.

They do the whole transcript.

They'll do it so that I have like story shaped videos with my guests and things like that.

So it's just, it makes life so much easier and just gives you so much opportunity to do things that you never would have been able to do before AI.

Yeah, yeah.

Podcasting itself would take hours because you would have to figure out, write a description for it, figure out all the timestamps, write the timestamps, and then add the filler to whatever you had the filler to.

And then for video, I'm more on the still on the.

I do edit all my videos through DaVinci Resolve, but DaVinci Resolve also adds through the studio version, an AI transcript.

So it will do.

So I have four different AI transcriptions, so if one goes awry, I have at least another backup for it.

Oh my gosh, that is so funny because that is so true.

I was doing two different transcript.

I was doing two of the systems that I use do transcripts.

One of them spelled the person's name correct, one of them didn't.

And so I took the one that spelled it correctly.

No, it never spells my last name correctly.

I always had to correct no.

So are we going to see that more?

We're going to see just like more AI help with editing because I feel like that does help quite a bit.

I use descript if I want to change words because it will allow me to make it sound more natural.

If I just cut a word and it sounds weird, it sounds like the natural like flow of your tone is off.

So are we going to see more of that type of thing?

Hopefully we'll get better jump cuts too.

But yeah, I'm hoping for more better editing overall.

There's just so many systems out there that are helping people do it a lot faster and more efficient.

Editing is what has made video a little bit prohibitive for smaller sized businesses and marketers with very limited budgets in the past.

Because having been the Jeep advertising manager.

I understand what a multimillion dollar commercial shoot looks like and the value that editing added was huge.

And don't get me wrong, those people editing still adds a ton of value that you would not believe.

But for smaller businesses you can make it feel fairly seamless.

When it comes to editing out, my One of my favorite words is so I use sew all the time and it'll help me edit some of that out.

I don't edit out all of them because then it feels a little bit less authentic and I say the words a lot.

It's one of my favorite filler words and I try to stay cognizant of it.

And I think I say it more often than I would otherwise because I'm trying to be so cognizant of it.

But again, just a lot of the little things with the retouching and the, the lighting and just everything it can do to help smooth out any of those issues that you're having along the way is just.

It's unbelievable.

Yeah.

And you also have editing tool Cap Cut, which is created by the owner of TikTok, which I've heard is pretty good for beginner people as well.

Yeah, so I have capcut on my phone.

I heard.

I think they just came out with a desktop version now recently.

Yeah, there's a desktop version.

Yes, there's a desktop version.

I haven't played around with that as much as I have to script, but I plan to keep using it more especially as again, short form video is still really popular.

But then moving on to the old school 1.

Email marketing how important is email marketing still in the age of social media, in websites, in AI?

So when it comes to social media is a pay to play game for most businesses.

It doesn't matter how much you do or what you do.

Facebook and LinkedIn, everybody still wants you to pay to get the exposure on their platform.

So you want to be thinking about that.

You don't own social media.

A friend of mine is a huge LinkedIn expert.

Huge LinkedIn expert.

She ended up in LinkedIn jail.

If that was her only platform, she wouldn't have been able to communicate with us for two weeks.

Luckily, she uses social media in a smart way and gets people to sign up for some of her freebies or white papers or downloadables of some sort.

They pay with their email address.

And then she was able to tell us that she was in LinkedIn jail.

She wasn't at the mercy of LinkedIn to tell us what was going on and to Be able to continue to talk with us, her audience.

Right.

And you own email marketing.

Social media is an amazing tool.

It gets unbelievable reach.

I endorse it 100% but I use it as a tool to fuel my email list.

That is really how you need to be looking at it is how can I be able to connect with these people offline?

And then when it comes to websites.

Those are great.

Those are.

Yeah, you need one, right?

You need it to be real Interesting thing though.

Nobody's going to show up there unless you point them there.

So social media will do a little bit of that.

But you really want it to your traffic to blossom and bloom.

Send people there from your email newsletter, your odds are you're going to get more effective and efficient results from email marketing.

Last ad I heard, I think it's still at $42 return for every dollar you spend on email marketing.

There's no other channel that gives you that return.

So again, it's a huge thing you should be focused on.

No, basically all of Meta is always pay to play except for threads right now.

Because it's new.

Yes.

It's never pay to play on something new.

Then you get addicted to it and then you have to pay.

True.

And for email marketing, should I know LinkedIn does have a feature for it.

Should they maybe use it for almost like a snippet of the actual email newsletter to get them to go to the email newsletter.

So that's an interesting thought.

I do like that I actually got someone's email newsletter, their LinkedIn email newsletter today and I was looking at it going, I'm like, oh, that's a little bit what I was thinking about changing my newsletter into in the new year.

And I was thinking about it so there is some reach.

But if you're in LinkedIn jail, that's not going anywhere.

So you could use those email newsletters as a way to reach some of your followers.

But again, you don't own it.

You own email marketing.

So using posts, using videos, you could use those newsletters as, again, as long as they're driving them offline to download something to give you their email address to welcome you into their inbox in one way, shape or form.

That's truly the key because you want to control when you're talking to them, you don't want them controlling it.

And email marketing is so powerful because even if they don't open it, they see your name in their inbox and that's huge.

I've had people reply to my emails with, hey, I just Was thinking about you because I have this person I want to introduce you to.

Or I think that this person needs help, or hey, we're looking to start this project.

Can you help us with it?

And it has nothing to do with the email I sent.

It's just such a powerful thing.

And most people in the business world are still using email.

It's like the one tech that will never die.

For the time being, we never really know what's next.

But for the time being, for the long time being, it's the one thing that never dies.

I think that people have been talking about email dying for at least 10 years.

No, it hasn't yet.

It's still going strong.

Might it be replaced by something in the long term?

Yeah, but I think we have to start getting Gen X retiring in a lot larger numbers than we do right now.

Gen X is a big, huge user of email and they've really indoctrinated the organizations to making sure that they're using it.

That's fair.

But yeah, because I would say Gen X and older millennials, not the younger ones, are probably the ones that use it the most.

And then the younger ones are going to be the ones doing the short form text or like text message based type of communication.

Yes.

Whatever that turns out to be.

It could be a weird hybrid of email and videos at the same time.

It's going to be interesting to see.

And how do you get people to sign up?

Is it those freebies?

I keep on hearing like the best way of doing it is freebies.

Like free, like checklist guide for how to start a podcast or free checklist guide on how to be a guest on a podcast.

Like something like.

Similar to that.

Yeah.

So I find that you want people.

Well, it depends on the type of business that you're marketing.

Right.

Because if you've got an online store and you're willing to pay 10% off or give them free shipping or some sort of added value that way.

You can do it that way.

I strongly recommend that if you're giving a discount of a decent amount, you want to get their email address and their cell phone.

You might not be doing SMS messaging yet, but that's a little bit where things are headed.

But email and text are huge in terms of what you can do with it and how easily you can do with it.

If you, again, if you've got an online store, if you're E commerce, those are great tools.

Give a discount, give something free, give a free gift, free shipping, whatever that happens to be, and then with more of the business to business, professional side of things.

Yeah.

A download, a guide, how to a little mini course, a quiz.

Any of those things that are going to add value.

You want to meet your audience where they're at and then you want to think about.

So I teach part time, I'm adjunct faculty at a local university here in Michigan and I'm teaching with my students.

And she's.

And we're going to do email marketing.

And I said, great, because I love it.

How are they, how are you going to get them to give you their email address?

And she's just are.

And I'm like, yeah, no, they're not.

And the reason that they're not is because it's valuable.

Right?

You don't mind junk mail showing up in the mailbox at the end of the, at the end of the driveway or in the lobby of your apartment building.

You can deal with that because you can just throw it out.

But when it comes to email, that's personal.

You get more upset and more annoyed when people that don't have permission to communicate with you start communicating with you.

Right?

So because it is more personal, it needs to be more personalized and it needs to be permission based.

And so I don't want more email.

I don't know anybody that wants any more email.

Right?

So when you're signing up for an email, you're not actually signing up to join the newsletter.

You're signing up for whatever value that you are, you're being promised.

That's the key.

So whatever kind of value you need it to be, that's the answer.

I was talking with a marketing coach earlier this year and she's basically just on LinkedIn and she does a ton of things on LinkedIn but she always publishes a post about what she's going to be covering in her email newsletter that week, giving people the opportunity to sign up.

And almost every single one of her email newsletters has some sort of guide, checklist, something in it that is exclusive only to email subscribers.

So again, just a ton of different ways you can do it.

But just keep in mind that you are buying their email address with this item of value and they're paying for it with their email address.

Which goes to my next question.

Should you buy email lists?

No, Never ever.

It's again, email inboxes are hugely personal.

Hugely personal.

People get annoyed if you are buy someone sold you their email, right?

So you definitely don't want to be doing that.

It also hurts you.

It hurts the deliverability of every other email you send.

So when it comes to one of the biggest trends right now in email marketing is list hygiene, it's not about the biggest list, it's about the most engaged list.

You want people opening or filing or clicking Bing, doing an action that tells Yahoo, aol, Outlook, Bing, whomever, they're opening their emails through Gmail, you want them getting signals that your email is valuable to the people that you're sending it to.

That is huge for you and for them.

And so when you're sending those emails, the more engaged people are, the better.

If you're sending emails and a lot of people are getting marking it as spam, disconnecting things like that's really where email marketing starts to take a hit.

And so less and less of your emails will actually go into the inbox and more of them will end up in spam filters and things like that.

Yeah, I def.

I definitely will.

For those starting out like your student, like what email platform should they use?

Because there's a ton of.

There's aweber mailchimp, constant contact.

I found one called Beehive all of a sudden.

Which one, which one's the right one to use?

There's Flodesk, there's.

Yeah we could Emma, we can go on and on.

Right.

Exact target if it's a big company.

So if you're just starting out and your business is maybe business to business especially like coaches, consultants, even insurance could do this.

I recommend ConvertKit because they are free, up to a thousand subscribers, no automations or anything like that.

But when you're getting started out and you may not quite know exactly where you want to go, I find that ConvertKit is a fantastic option.

90% of my clients are on constant contact.

Constant contact has one of the highest deliverability rates in the industry and a couple years ago they were bought by private equity.

They have invested in that system.

It is unbelievable the workflows you can set up and the different things that you can do to make email marketing easier, more targeted, more relevant.

It's unbelievable what they've done to that system.

So once you get to a place where you want to elevate or if you have quite a few names already and you really want to get into automation again.

Convertkit is a great tool but constant contacts really scalable in terms of what it can offer and it's got add ons with SMS messaging.

As you start to add that it can really allow you to build a platform for yourself.

Gotcha.

And then and going back to like you talked a little bit about just how to measure how well your email list is going.

And iOS has basically had the new option where it just opens it all.

So you never really know who's really opening it and who's not.

So what is the right analytics to look at is the click through rates.

What is the now?

Yes.

So anything that's based off of Opens is a bunch of junk.

When I talk about list hygiene, I talk about people opening it to their email.

So Gmail knows if you really opened it or not.

Even if my Apple device pre opened it for me, I just don't know that you opened it type thing.

So there opens are still important, but not as a metric because you're not getting accurate metrics when it comes to that.

So anything that's driven off of Opens.

So click through rate is a percentage of opens.

So that's also not very good.

Your click through rate should be a lot lower than it used to be and your open rate should be a lot higher than it used to be.

And again that's because of iOS 15.

I recommend looking at total numbers.

You want to look at the total number of clicks, the number of unique clicks.

You want to measure that type of engagement over anything else.

And then when you're setting up like clicks again is usually what I tell people is probably the most important metric.

But I also look at replies.

A lot of people will reply to an email and it's really interesting to see when they relate to the content that you're sending them.

It takes a little bit for people to start replying, but after a couple of months when you get one or two replies and then five or six whenever you're sending an email newsletter, that's a metric that's not really measured inside the email marketing system, but if you're tracking your own, you can go ahead and fill out those different metrics and keep track of them per email to see where you're going.

I also recommend tracking list size.

You want your overall list to be growing, unless you're changing topics.

If you are doing a drastic change in your business or in your strategy, then you want your list to shrink a little bit to get started because those people aren't any, aren't relevant anymore to your audience and what you have to share.

So again, when you're doing it, you want to look.

It's not necessarily unsubscribes are bad, but you do want to see your list growing over time.

So if you've got 100 unsubscribes, hopefully you've got 150 new subscribers.

Right.

So really taking a look at how they're engaging with the email and if they're staying on your list, those are huge ways to measure your email marketing performance.

And does a B testing play a role in.

Basically we talk about the flow of it, and this will be the first part.

But the AB testing of it is that part of the way of figuring out what's going to resonate with people or not like changing the different titles or anything like that?

Yeah.

So a B testing can add a lot of value to what is going to get people to open the email.

You have less than three seconds before they decide if they're going to open your email or trash it.

And so they look at your from name, the from email address and the subject line.

So if your list is large enough, if you have 200, 400, 500 people, A B testing, just keep writing to your people, you'll be fine.

But if you've got 2, 3, 5, 10, 20, 100,000 people on your email list, a B testing can really make a difference.

Even if it's 1% increase on a hundred thousand, that's huge.

Right.

So you want to do some AB testing when you can.

Again, it's not free on any of those systems, but Constant Contact has a really powerful A B testing.

It'll do a nice little sample and then it'll automatically deliver the winner and you can set that time frame.

It also depends on if you have time.

So I work with a lot of nonprofits, and so Giving Tuesday was a big day that we had for them.

And don't get me wrong, love Giving Tuesday, but it has to go on Giving Tuesday.

So there's no AB testing on Giving Tuesday.

Right.

Because you have to get it out.

So you also have to think about the timeliness of some of your emails and how many hours can you give it or how many days can you give it with an AB test?

And could AI actually help with that as well for creating those titles or helping you create those titles?

Constant Contact has AI built in.

It'll actually give you suggestions.

One of my favorite suggestions that it gave me was I was writing a newsletter for one of the nonprofits that I work with, and one of my content writer sent me a screenshot of the different AI suggestions that it gave us for the newsletter for the subject line.

And one was like, happy March Poisoners.

Because it's like Poison Safety Month.

So sometimes it's wrong, but it can give you some interesting ideas and it's always good to bounce it off of that.

I have ChatGPT come up with the titles of some of my podcasts when I upload it into buzzsprout, which is the publishing platform that I use.

It also has AI and it gives me different titles and I pick the one that I like the best.

So again, it's just about options and brainstorming.

And sometimes AI can give you an idea that you didn't think about and maybe you change it a little bit, but it's still there, which is huge.

I love it.

And then speaking on like the flow of the email, how should the flow of the email go?

Because I feel like if the flow is off, people don't want to read it because it's like, why am I getting this?

Why is it changing to this?

Like, transitions are like key for everything.

Yeah.

I always encourage people less is more.

When it comes to email, I'm not necessarily saying length because it depends on your audience.

So your audience is going to determine how long your email is.

Right.

Do they like to read a story or do they really just want five bullet points?

That's going to determine a lot of it.

I always encourage people to write to one person.

So think about the person that you're writing to.

Think about that person that you want to connect with.

Think about that client you want more business from.

That's who you're writing your email to.

And then it resonates with people a lot better.

When I work with my nonprofits, again, they've got a lot of things going on.

So those newsletters are a little bit more, I would say, jumpy, for lack of a better term.

We have dividers in between them so that you can see that there's three individual stories with a short intro paragraph that's maybe one or two sentences, and then a short closing paragraph.

Again, one or two sentences.

When it comes to email marketing, again, it's the paradox of choice.

When people are given too many choices, they're not going to pick anything.

So if you can write about just one thing, you will get more engagement than if you have four.

So engagement and clicks go down for everything.

Every option that you add after one and then it goes off a cliff when you add more than three.

So limit it to three calls to action max in any of your emails.

And again, I think that helps people stay focused.

You almost need like a landing page of a catch all for just one call to action.

So it helps them figure out what to do.

Exactly.

Yeah, again, people are lazy.

They don't read.

I had one of My organizations that I work with, we sent out an end of year letter and everyone's we got the end of your letter.

And I'm like, I didn't think it went out yet.

Are you sure?

Yeah, we got it.

I'm like, oh, fantastic.

And then we find out, no, it hasn't gone out yet.

That was a different letter that was sent a couple weeks before.

Nobody read it.

Even the people that worked there didn't read it.

Like, okay, so people don't read and so make it as easy as possible, walk them through it.

Dumb it down, for lack of a better term, to just get them through that whole process.

Plus they have AI that can now read books.

So.

Yeah, it just summarizes it all for them now.

Very true.

And where is this all going for email marketing?

Because we're probably going to see 10 more blog posts, which also people think blogs are dying too, about how email marketing is dying.

So is it going to be dying anytime soon?

Is there a future to this?

Is AI the future of email marketing for now?

So I don't think it's going anywhere anytime soon.

I still think again, a lot of the people that have the spending power and the money, they are, they're reading email.

I see it morphing for certain businesses to text, but texts like your message inbox on your phone is even more personal than your email inbox.

Right.

And so we're getting more restrictive, more needing to be more personal and personalized at every stage.

And we're getting to the point where AI is going to help us personalize each individual communication so that we're delivering to people what they want, when they want it, so that they can engage with us and our brands on just an unbelievable level.

Got you.

And then where do you think content marketing is going as well?

Because it seems to be email marketing, content marketing are work together, but they're still different.

Yeah, they go together really well.

Because you need content for email marketing, right?

You need people to go, you need to have something to start with.

And I think when it comes to content marketing, the people that are generating unique content that's value added, that has their expertise and their voice are going to stand out in a even more crowded marketplace as we continue to see AI start to generate more and more content.

They used to say content is king.

And then they started saying good content is king.

I think it's going to be good, unique content is king.

So again, you can still leverage AI for that.

Again, I'm a huge fan of AI, but while you're leveraging it.

You need to make sure that you're adding in that piece of you or that piece of your brand to make it unique and distinctive and value added so that it's not something else that they can get anywhere else.

All right, where can people find you online?

So people can find me online@kendracorman.com you can check out my podcast, which is Imperfect Marketing, wherever you listen to podcasts or on YouTube at Imperfect marketing Podcast.

All right, any final thoughts for listeners?

So good luck as you guys battle AI and the crowded marketplace.

As we are all as marketers trying to differentiate ourselves, those of us who are good at differentiating are going to make a difference.

And I wish you luck.

All right.

Thank you Kendra for joining Digital Coffee Marketing.

Brilliant.

Sharing knowledge on content marketing and email marketing.

Thanks again and thank you.

Listen as always, please subscribe to this podcast and all your favorite podcasts casting apps.

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All right guys, stay safe and understand your email marketing and your content marketing and see you next time later.