Shownotes
Textile artist Cath Janes used to be afraid of showing her face on camera.
So what inspired her to start doing daily Facebook Live broadcasts during Lockdown?
A decision that helped take her Instagram following from 300 to more than 4k.
That’s exactly what you’ll find out in this interview.
You’ll also get tips on how to create engaging video content - both live and recorded (and stop feeling afraid of showing your face on camera).
Although Cath mainly focuses on Instagram in this episode - the tips she shares can be applied to any platform.
Key Moments
[05:28] The tech side of creating videos - how to go about it like a pro
[14:09] Why showing your human side (read: bloopers) are great for building a connection with your audience
[16:34] On stereotypes about going on video: the reality is different!
[20:38] The kind of reels that perform best
[23:58] How your Instagram reels lead to sales
[28:40] What to do if a post is unsuccessful - the right mindset about it
Key Links
Cath Janes on Instagram
Help! I’m struggling to sell my products on Instagram (podcast)
Janet Murray’s Courageous Content Planner
Janet Murray’s website
Janet Murray on Instagram
Janet Murray on Facebook
Janet Murray on TikTok
Janet Murray on Twitter
Janet Murray on LinkedIn
