Countries and regions around the world use hemp differently. Listen for details around the differences between Canada, Europe, and Asia. 

Yes, there was massive overproduction of hemp in 2019 in America. But hemp CBD is a worldwide sensation, and there are opportunities for hemp farmers around the world. Perhaps the largest vertically integrated hemp firm in the U.S. was formed in 2020 when CPG brand Kadenwood acquired Colorado-based supplier EcoGen. Garrett Bain is president of EcoGen and a veteran of the hemp supply business. Natural Products Insider senior editor Todd Runestad sat down with Bain to discuss:

• The evolving Asian markets, and how Australia is a stepping stone to Asia. 
• Specifics around the “complicated” regulatory environment in Canada. 
• How the European market improves the quality of U.S.-grown hemp.