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Episode 39: Hpnotiq
Episode 3915th January 2021 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:17:06

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Episode 39 features Hpnotiq, the light blue liqueur embraced by hip hop and the New York club scene in the early 2000s. Bottled in 750ml at 17% ABV, or 34 proof and retails for between $20 - $25.

Enjoy this episode with some Hpnotiq, try it in an Incredible Hulk cocktail!

Hpnotiq's official website:

Brief Historical Timeline:

  • 2001 - A relative outsider and noted college dropout, Raphael Yakoby invents and releases Hpnotiq
  • 2001 - Nick Storm joins with Raphael Yakoby and they begin selling Hpnotiq out of the back of their car in New York city
  • 2002 - The first music video featuring Hpnotiq debuts
  • 2003 - Heaven Hill Brands acquires Hpnotiq for between $20 and $60 Million
  • 2007 - Nick Storm leaves to assist with the launch of Ciroc Vodka
  • 2021 - Hpnotiq turns 20 years old

Key Cocktails:

While Hpnotiq can be consumed on its own, even straight from the bottle, it owes early success to the cocktail below.

The Incredible Hulk (Hpno & Cognac)

2 oz. Hpnotiq

2 oz. Hennessy Cognac


Pour over ice and stir to see the transformation to green. Enjoy!


Wikipedia article on Hpnotiq

Daily Press article from August 2003

Interview with Raphael Yakoby

Interview with Nick Storm

Interview with Nick Storm discussing the Incredible Hulk

The Spruce Eats article on Hpnotiq

Heaven Hill Acquisition article

Wikipedia article on the Incredible Hulk

Article on Tupac Shakur and Thug Passion, featuring Alizé

Wikipedia article on Alizé

Contact Information:

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Twitter: @LLConnoisseur