Shownotes
Fintech company Artesian:DueDil - a London/Reading based business helps B2B customers do better business faster with a focus on using data science and curated business information to help find the right customers, onboard them faster and keep them for a lifetime.
BT uses it and sees a 48% ROI. You could too.
In this latest episode of The Melting Pot, CEO and founder of recently merged Artesian:DueDil, Andrew Yates, talks about how you can take data from banking and financial services and put it to work for you.
More specifically, he delves into what you can do if you’re not in that sector: how do you take the data and use it to define your target audience? How do you use data to make progress in your go-to market? How do you use data to successfully onboard clients, keep them, and then work out which of them have best upsell potential?
This is a fascinating conversation about data, fast growing businesses and how to use data in your organisation, whether you’re a customer of Artesian:DueDil or not.
On today’s podcast:
- Why the Artesian:DueDil merger
- Using data to find the right customer
- Artesian:DueDil ideal client
- How to make the most of the data
- Onboarding customers and keeping them for life
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