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Be The Hero, Mekong Club's Matt Friedman on the hero inside all of us
21st April 2020 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:43:25

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The aim of this global campaign, Be the Hero, is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do something – anything. In this session Matt discussed how he believes there is heroism within each and every one of us and collective actions have the greatest chance of impact – an army of ordinary people working together can change the world.